SUGAR BOWL
1500 SUGAR BOWL DRIVE, NEW ORLEANS, LA 70112 www.allstatesugarbowl.org

Total Revenue
$16,622,624
Total Expenses
$26,343,850
Net Assets
$60,668,416

Organizations Filed Purposes: ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM.

HOSTING AND SPONSORING AMATEUR AND COLLEGIATE SPORTING EVENTS TO PROMOTE TOURISM.

THE ORGANIZATION HOSTS THE ALLSTATE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE ALLSTATE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 86TH ANNUAL COLLEGIATE BOWL GAME ON JANUARY 1, 2020. 55,211 SPECTATORS ATTENDED THE JANUARY 1, 2020 EVENT, WITH APPROXIMATELY 64.7 PERCENT OF THE ATTENDEES COMING FROM OUTSIDE THE GREATER NEW ORLEANS METROPOLITAN AREA. THE ALLSTATE SUGAR BOWL AND RELATED FESTIVITIES PROVIDED AN ESTIMATED ECONOMIC IMPACT TO THE NEW ORLEANS AND LOUISIANA ECONOMIES OF $120.66 MILLION DURING THE 2019-2020 FISCAL YEAR.

THE ORGANIZATION CONTRIBUTED FINANCIAL SUPPORT OF $5+ MILLION TO AID THE NEW ORLEANS COLLEGE FOOTBALL CHAMPIONSHIP HOST COMMITTEE, INC. IN ITS EFFORTS RELATED TO HOSTING ALL ASPECTS OF THE 2020 CFP NATIONAL CHAMPIONSHIP GAME. ABSENT THIS LEVEL OF SUPPORT, NEW ORLEANS WOULD NOT HAVE WON THE RIGHT TO HOST THE 2020 CFP NATIONAL CHAMPIONSHIP GAME, WHICH GENERATED AN ECONOMIC IMPACT OF OVER $142 MILLION.

THE ORGANIZATION SPONSORS NEARLY 60 AMATEUR SPORTING EVENTS IN LOUISIANA AND AROUND THE GREATER NEW ORLEANS METROPOLITAN AREA. TO PROMOTE AMATEUR SPORTS IN THE AREA, THE SUGAR BOWL SUPPORTED STATE AND LOCAL ASSOCIATIONS FOR VOLLEYBALL, CROSS COUNTRY, TRACK, GOLF, REGATTA, LACROSSE, SOCCER, SWIMMING, BASKETBALL, PREP FOOTBALL, AND TENNIS. IN ADDITION, THE ORGANIZATION SPONSORS THE MANNING AWARD, THE NATIONAL FOOTBALL FOUNDATION, AND THE LOUISIANA HIGH SCHOOL ATHLETIC ASSOCIATION (LHSAA) EVENT AWARDS. THE SUM TOTAL OF THE ECONOMIC IMPACT FOR ALL SUGAR BOWL ACTIVITIES WAS $221.13 MILLION DURING THE 2019-2020 FISCAL YEAR.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Paul J HoolahanFORMER CHIEF EXECUTIVE OFFICER0$1,593,221
Jeff HundleyCHIEF EXECUTIVE OFFICER40$611,384
Derek MorelEXECUTIVE VP FOR SALES & MARKETING40$243,853
John SudsburyDIRECTOR OF COMMUNICATIONS40$178,951
Tim ShaySENIOR DIRECTOR OF FINANCE40$155,089
Risa HallSENIOR DIRECTOR OF ADMINISTRATION & MAJOR EVENTS40$120,416
T Carey Wicker IiiEXECUTIVE COMMITTEE MEMBER0.5$0
Roderick K WestEXECUTIVE COMMITTEE MEMBER0.5$0
James P WaldronEXECUTIVE COMMITTEE MEMBER0.5$0
Dennis J WaldronEXECUTIVE COMMITTEE MEMBER0.5$0
Jenny L TripkovichEXECUTIVE COMMITTEE MEMBER0.5$0
Renny SimnoEXECUTIVE COMMITTEE MEMBER0.5$0
Micharl O ReadEXECUTIVE COMMITTEE MEMBER0.5$0
Conrad Meyer VEXECUTIVE COMMITTEE MEMBER0.5$0
Jason W LoerzelEXECUTIVE COMMITTEE MEMBER0.5$0
G Charles LapeyreEXECUTIVE COMMITTEE MEMBER0.5$0
William J Kearney IvEXECUTIVE COMMITTEE MEMBER0.5$0
Brian A JacksonEXECUTIVE COMMITTEE MEMBER0.5$0
Hudson HigginsEXECUTIVE COMMITTEE MEMBER0.5$0
W Scott DugginsEXECUTIVE COMMITTEE MEMBER0.5$0
Joseph M DardisEXECUTIVE COMMITTEE MEMBER0.5$0
Brian CapitelliEXECUTIVE COMMITTEE MEMBER0.5$0
Riley BusenlenerEXECUTIVE COMMITTEE MEMBER0.5$0
Cecil BlacheEXECUTIVE COMMITTEE MEMBER0.5$0
Stanley J CohnEXECUTIVE COMMITTEE CHAIRM5$0
Walter F Becker JrSECRETARY5$0
Richard C BriedeTREASURER5$0
Lloyd FrischhertzVICE PRESIDENT5$0
Ralph CapitelliPRESIDENT-ELECT5$0
Monique G MorialPRESIDENT10$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202043179349305114_public.xml