NORTH COAST GROWERS ASSOCIATION
PO BOX 4232, ARCATA, CA 95518 www.northcoastgrowersassociation.org

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Organizations Filed Purposes: TO OPERATE CERTIFIED FARMERS' MARKETS FOR THE BENEFIT OF BOTH PRODUCERS AND CONSUMERS. TO PROMOTE AWARENESS OF AND SUPPORT FOR FARMERS' MARKETS. TO WORK WITH OTHER DIRECT MARKETING ASSOCIATIONS TO SHARE RESOURCES AND IMPROVE MARKET MANAGEMENT. TO EDUCATE CONSUMERS, AND TO PROMOTE AND IMPROVE ACCESS TO LOCAL AGRICULTURAL PRODUCTS FOR THE COMMUNITY.

OPERATION OF CERTIFIED FARMERS' MARKETS IN HUMBOLDT COUNTY, CALIFORNIA: 8 FARMERS' MARKETS WERE OPEN IN 2019: "OLD TOWN FARMERS' MARKET" EUREKA, CA; "HENDERSON CENTER FARMERS' MARKET" EUREKA, CA; "FRIDAY NIGHT MARKET" EUREKA, CA;"FORTUNA FARMERS' MARKET" FORTUNA, CA; "MCKINLEYVILLE FARMERS' MARKET" MCKINLEYVILLE, CA; "WILLOW CREEK FARMERS' MARKET" WILLOW CREEK, CA; "ARCATA PLAZA FARMERS' MARKET AND "WINTER MARKET" BOTH LOCATED ON THE PLAZA IN ARCATA, CA. OVER 100 LOCAL FARMERS PARTICIPATE IN THESE MARKETS. OVER 4,500 CUSTOMERS ATTEND WEEKLY. EMPLOYEES OF NCGA STAFF THESE FARMERS' MARKETS.

CALFRESH OUTREACH PROGRAM: ADMINISTRATIVE EFFORTS TO PROMOTE CALFRESH AND ENROLL INDIVIDUALS IN THE CALFRESH PROGRAM (INCLUDING ADVERTISING, OUTREACH, EDUCATIONAL ACTIVITIES SUCH AS FIELD TRIPS AND MARKET TOURS) AS WELL AS THE PROCESSING OF CALFRESH BENEFITS THROUGH THE "EBT" SYSTEM (CUSTOMERS SWIPE THEIR EBT CARDS THROUGH A POINT OF SALE DEVICE THAT DEBITS THE CUSTOMER CARD AND ELECTRONICALLY DEPOSITS THE DAILY TOTAL INTO NCGA BANK ACCOUNT). ALL THE FARMERS' MARKETS NAMED ABOVE PARTICIPATE IN THIS PROGRAM, AND NCGA ALSO FACILITATES THIS PROGRAM AT 2 ADDITIONAL LOCAL MARKETS IN FORTUNA, CA AND GARBERVILLE, CA. NCGA STAFF FACILITATES TOKENS (THE CALFRESH BENEFITS), WHICH ARE ISSUED TO CUSTOMERS AND THEN SPENT WITH THE FARMERS; FARMERS REDEEM THESE WITH MARKET STAFF. THIS PROGRAM IS FUNDED IN PART THROUGH A GRANT FORM THE HUMBOLDT COUNTY DEPARTMENT OF HEALTH AND HUMAN SERVICES. THE TARGET POPULATION FOR THIS PROGRAM IS ALL LOW-INCOME RESIDENTS OF HUMBOLDT COUNTY. WE SEE AN AVERAGE OF OVER 100 INDIVIDUAL CALFRESH RECIPIENTS PARTICIPATING IN THE PROGRAM WEEKLY, WITH OVER 3,000 UNIQUE INDIVIDUALS PARTICIPATING IN 2019. OVER 100 LOCAL FAMILY FARMS BENEFIT FROM CALFRESH SPENDING AT FARMERS' MARKETS; A TOTAL OF $89,890 CALFRESH DOLLARS WERE SPENT AT THESE 8 FARMERS' MARKETS IN 2019.

MARKET MATCH NUTRITION INCENTIVE PROGRAM: PROVIDES NUTRITION VOUCHERS AND TOKENS TO LOW-INCOME COMMUNITY MEMBERS. ALL THE FARMERS' MARKETS NAMED ABOVE PARTICIPATE IN THIS PROGRAM, AND NCGA ALSO FACILITATES THIS PROGRAM AT 2 ADDITIONAL, LOCAL MARKETS IN FORTUNA, CA AND GARBERVILLE, CA. NCGA STAFF DETERMINES INCOME ELIGIBILITY AND ENROLLMENT IN THE ABOVE LISTED ASSISTANCE PROGRAMS AND PROVIDES A DESIGNATED AMOUNT OF TOKENS OR VOUCHERS FOR THE PURCHASE OF FRESH FRUITS AND VEGETABLES ONLY AT FARMERS' MARKETS. CUSTOMERS SPEND THE SCRIPT WITH THE FARMERS AND THE FARMERS REDEEM THESE WITH MARKET STAFF. THIS PROGRAM IS FUNDED IN PART WITH GRANTS FROM THE CALIFORNIA DEPARTMENT OF FOOD AND AGRICULTURE THROUGH THE CALIFORNIA NUTRITION INCENTIVE PROGRAM (CNIP), THE FEDERAL FOOD INSECURITY NUTRITION INCENTIVE PROGRAM (FINI), A LOCAL HOSPITAL NETWORK (ST. JOSEPH'S HEALTH), A LOCAL HEALTH CENTER NETWORK (OPEN DOOR COMMUNITY HEALTH CENTERS) AND A LOCAL FOUNDATION (THE MCCLEAN FOUNDATION). WE SEE AN AVERAGE OF OVER 100 INDIVIDUAL CALFRESH RECIPIENTS PARTICIPATING IN THE PROGRAM WEEKLY, WITH OVER 3,000 UNIQUE INDIVIDUALS PARTICIPATING IN 2019. OVER 100 LOCAL FAMILY FARMS BENEFIT FROM CALFRESH SPENDING AT FARMERS' MARKETS; A TOTAL OF $96,348 MARKET MATCH, WIC AND SENIOR FMNP DOLLARS WERE SPENT AT THESE 8 FARMERS' MARKETS IN 2019.

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