Organizations Filed Purposes:
Bay Nature connects the people of the San Francisco Bay Area to our natural world and motivates people to solve problems with nature in mind.
Through environmental journalism, photography, and art, Bay Nature magazine and website connects the people of the San Francisco Bay Area to the natural world that surrounds them.
Bay Nature is an independent nonprofit magazine and website that excites its readers to engage more deeply with the natural world of the San Francisco Bay Area. 2019 was the first full year of publishing a completely redesigned magazine and websitethe first major redesign since the print magazine launched in 2001. While Bay Nature remains the place to read stories about environmental science, conservation, and getting outdoors in the Bay Area, its coverage has expanded to include the perspectives and stories of racially, ethnically, and economically diverse communities and younger generations. Every issue also includes deeply reported investigative stories about critical local environmental issues such as rising groundwater in low-lying bay land (The Sea Beneath Us), climate change and agriculture in the Central Valley (A Time of Reckoning), and restoring local wetlands (Want to Prevent Californias Katrina? Grow a Marsh). Stories are enhanced by photos taken by talented local photographers, illuminating maps and charts, and artwork such as the illustrations by muralist Jane Kim in the column Bay Nature Almanac. Bay Nature is proud of environmental journalism that is accurate, trustworthy, inclusive, and independent. All pieces in the magazine are fact-checked; Bay Nature is among the 34% of science magazines in the US that can claim this achievement. In 2019 subscriptions and distribution exceeded 7,500 and website visitors totaled 937,943 with 1,410,950 pageviews. Online-only stories were posted to the website several times weekly, and the 15,000-plus circulation Bay Nature e-newsletter was published weekly. Throughout the year, Facebook, Twitter, and Instagram pointed readers to new stories, local events, and hikes. Bay Nature also hosted seven hikes in 2019, focused on the off-the-beaten trails, parks and open spaces covered in each issue.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Regina Ridley | Publisher/ED | 50 | $100,000 |
| John Raeside | Board Member | 2 | $0 |
| Pete May | Board Member | 2 | $0 |
| Rebecca Johnson | Board Member | 2 | $0 |
| Reed Holderman | Board Member | 2 | $0 |
| Tracy Grubbs | Board Member | 2 | $0 |
| Catherine Engberg | Board Member | 2 | $0 |
| Nancy Westcott | Treasurer | 4 | $0 |
| Bruce Hartsough | President/Secy. | 4 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202022699349301247_public.xml