THIRD AVENUE VILLAGE ASSOCIATION
353 Third Avenue, Chula Vista, CA 91910 www.thirdavenuevillage.com

Total Revenue
$502,446
Total Expenses
$531,614
Net Assets
$281,757

Organizations Filed Purposes: To create, promote and champion a vibrant pedestrian-friendly destination, leading to increased sales, property values and community pride

TAVA Maintenance Services TAVA provides the property owners within the district enhanced maintenance services beyond what the City provides to the public right of way, public landscape, upgraded lighting, as well as graffiti abatement. Total cost for maintenance services and supplies excluding payroll was $60,910.

Advertising & Promotion Beginning in March 2020, activities sponsored by the Third Avenue Village Association for the promotion of the business district were halted due to the COVID-19 worldwide pandemic. The TAVA Board of Directors voted to engage the professional services of a marketing and public relations firm to promote the Village and its members to the County of San Diego. As mandates changed typical behavior, TAVA was able to engage the community through major social media platforms and to promote delivery and outdoor dining for its members as well as to close Third Avenue to vehicle traffic during Sundays in August for outdoor dining and public walking. The expenses associated with the professional firm and outdoor signage was $37,500.

Sundays on Third In August TAVA sponsored the closure of Third Avenue to vehicle traffic for five Sundays to promote outdoor dining as well as pedestrian walking, bike riding, and non-motorized childrens scooters. With barricades and security, these five Sundays provided a breath of fresh air during the pandemic and its limitations on gathering. The cost to host the five Sundays was $20,249 which excludes payroll.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Luanne HulsizerExecutive Director40$102,448
Anthony RasoDirector1$0
Randy BellamyDirector1$0
Ron RichieDirector1$0
Helmer RodriguezDirector1$0
Eric CrockettDirector1$0
Kevin LewisDirector1$0
Benjamin GreenDirector1$0
Joseph RasoVice President2$0
Kendell ManionPresident2$0
Slade FischerDirector1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202111749349301751_public.xml