Organizations Filed Purposes:
TO EMPOWER CALIFORNIA FARMERS TO BE ENORMOUSLY SUCCESSFUL IN BAY AREA COMMUNITIES. WE DO THIS BY OPERATING CERTIFIED FARMERS' MARKETS IN SIX BAY AREA COUNTIES. THESE FARMERS' MARKETS PROVIDE VIABLE ECONOMIC OPPORTUNITIES FOR NEARLY 250 CALIFORNIA FARMERS AND OVER 200 OTHER FOOD PRODUCERS, INCREASE ACCESS TO FARM FRESH PRODUCTS, AND SERVE AS ESSENTIAL COMMUNITY GATHERING SPACES.
TO EMPOWER CALIFORNIA FARMERS TO BE ENORMOUSLY SUCCESSFUL IN BAY AREA COMMUNITIES. WE DO THIS BY OPERATING CERTIFIED FARMERS' MARKETS IN SIX BAY AREA COUNTIES.
PACIFIC COAST FARMERS' MARKET ASSOCIATION (PCFMA) OPERATES CERTIFIED FARMERS' MARKETS IN MORE THAN 50 COMMUNITIES THROUGHOUT THE SAN FRANCISCO BAY AREA IN WHICH NEARLY 250 CERTIFIED FARMS SELL THEIR PRODUCTS DIRECTLY TO CONSUMERS. THESE MARKETPLACES ALLOW CALIFORNIA FARMS TO REMAIN VIABLE WHILE PROVIDING HEALTHY, FARM-FRESH FOODS TO BAY AREA COMMUNITIES.
PCFMA IS A LEADER IN THE STATEWIDE MARKET MATCH PROGRAM THAT PROVIDES FINANCIAL INCENTIVES TO THOSE ENROLLED IN THE CALFRESH FOOD ASSISTANCE PROGRAM, ALLOWING THEM TO INCREASE THEIR PURCHASE OF FRUITS AND VEGETABLES WHEN USING THEIR CALFRESH BENEFITS AT A PCFMA FARMERS' MARKET. PCFMA'S MARKET MATCH PROGRAM SERVES OVER 4,600 CALFRESH CUSTOMERS ANNUALLY AND DISTRIBUTES MORE THAN $200,000 IN INCENTIVES FOR FRESH FRUITS AND VEGETABLES TO CALFRESH CUSTOMERS, WHO PURCHASED $450,000 OF FRESH FOOD AT PCFMA'S FARMERS MARKETS.
PCFMA ACCEPTS THE WIC FARMERS' MARKET NUTRITION PROGRAM, WIC SENIOR FARMERS' MARKET NUTRITION PROGRAM, AND WIC FRUIT AND VEGETABLES CHECKS AT ALL PCFMA FARMERS' MARKETS. THESE VOUCHERS HELP LOW INCOME FAMILIES AND SENIORS TO AFFORD LOCALLY-GROWN FRESH FRUITS AND VEGETABLES. PCFMA'S EFFORTS TO SUPPORT THE WIC PROGRAM INCLUDE COMMUNITY EDUCATION CAMPAIGNS THAT ENCOURAGE USE OF THESE VOUCHERS AT FARMERS' MARKETS AND THAT EDUCATE CONSUMERS ON AFFORDABLE WAYS TO INTEGRATE MORE FRUITS AND VEGETABLES INTO THEIR DIETS. THIS EDUCATION EFFORT HAS INCREASED VOUCHER REDEMPTION IN PCFMA FARMERS' MARKETS BY OVER 18% TO OVER $140,000 OF FRESH FRUITS AND VEGETABLES PURCHASED BY WIC RECIPIENTS.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Allen Moy | EXECUTIVE DIRECTOR | 40 | $121,023 |
| Shelly Mcmahon | VICE CHAIR | 1 | $1,325 |
| Patrick Fabian | CHAIR | 1 | $1,325 |
| Vidal Navarro | DIRECTOR | 1 | $1,250 |
| Mike Billigmeier | SECRETARY | 1 | $1,125 |
| Steve Fernandes | TREASURER | 1 | $1,100 |
| Guy Allard | DIRECTOR | 1 | $1,050 |
| Les Portello | DIRECTOR | 1 | $900 |
| Al Courchesne | DIRECTOR | 1 | $900 |
| Ying Moua | DIRECTOR | 1 | $500 |
| Silvia Prevedelli | DIRECTOR | 1 | $350 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/201902409349301170_public.xml