Organizations Filed Purposes:
TO PROMOTE CONCORD BY INCREASING AWARENESS AND ENHANCING THE IMAGE OF OUR CITY'S DISTINCT ASSETS AND AMENITIES.
Concord's destination awareness campaign continued to draw and engage audiences with print and digital ads, sponsorships, events, and enhanced website content and social media strategy. We continued to maintain a strong presence at California tradeshow and industry events through February, showcasing Concord as a destination for meetings and leisure travel. In June, MPINCC honored Visit Concord as their "Partner of the Year" following our reception at their February event held at the Hilton Concord.
As a result of the COVID-19 pandemic and subsequent business closures and travel and event restrictions, the Visit Concord team began to shift much of our focus to community support. We worked continuously to support our hotels, restaurants, businesses, non-profit organizations, first responders and essential workers. These efforts have served to build on a positive public image and establish Visit Concord as a leader within the city, and as well as a destination.
Visit Concord has continued to move forward with specific projects and initiatives. In December 2019, the team established residence at our new Visitor Center in Salvio Pacheco Square. We have continued to forge and build key relationships with partners such as the Concord Arts Association, Concord Historical Society, East Bay Regional Parks and Mt. Diablo State Park. We also recently formed partnerships with neighboring DMOs to establish two regional marketing alliances that will enable us to pool our efforts and reach target drive markets more cost efficiently.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Elaine Schroth | EXECUTIVE DIRECTOR | 40 | $0 |
| Kerri Harris-Gay | BOARD MEMBER | 1 | $0 |
| John Montagh | VICE TREASURER | 1 | $0 |
| Chris Mellini | TREASURER | 1 | $0 |
| Kirk Smith | VICE CHAIR & SECRETARY | 1 | $0 |
| Billy Mendez | CHAIR | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202043079349302359_public.xml