DEL MAR VILLAGE ASSOCIATION INC
1442 CAMINO DEL MAR, DEL MAR, CA 92014 www.visitdelmarvillage.com

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Organizations Filed Purposes: ASSIST THE CITY OF DEL MAR IN ENHANCING THE DOWNTOWN ECONOMIC VITALITY WHILE PRESERVING THE CITYS HISTORY AND UNIQUE CHARACTER.

DMVAS ECONOMIC DEVELOPMENT PROGRAMMING FACILITATED COMMUNICATION AND THE FLOW OF INFORMATION BETWEEN DEL MARS BUSINESS COMMUNITY, RESIDENTS, VISITORS, COMMUNITY ORGANIZATIONS, AND GOVERNMENT AGENCIES. ESPECIALLY IMPORTANT DURING THE COVID-19 PANDEMIC. PROGRAMMING FACILITATED ECONOMIC STABILITY AND UNITY IN THE DEL MAR DOWNTOWN BUSINESS AND RESIDENTIAL COMMUNITY THROUGH SUCCESSFUL DESTINATION PROMOTIONS AND OUTREACH EFFORTS WHILE PRESERVING DEL MARS HISTORY AND UNIQUE CHARACTER. FY 2020 PROGRAMMING INCLUDED, OPERATING THE DEL MAR COMMUNITY AND VISITOR CENTER (ASSISTED OVER 25,000 VISITORS, DISTRIBUTED OVER 15,000 BROCHURES), PROVIDING DOWNTOWN HOLIDAY PARKING ASSISTANCE, PROVIDING PUBLIC ART ASSISTANCE, SUPPORTING HISTORIC PRESERVATION, PRODUCING A DOWNTOWN EVENT CALENDAR, EDUCATING ON DOWNTOWN HISTORIC POINTS OF INTEREST WALKING TOUR WITH INTERACTIVE PLAQUES, MAINTAINING A COMPREHENSIVE DEL MAR VILLAGE WEBSITE (REACHED OVER 200,000), UPDATING DOWNTOWN BUSINESS DIRECTORIES (REACHED OVER 200,000), PRODUCING AND DISTRIBUTING COMMUNITY AND BUSINESS NEWSLETTERS (SENT TO OVER 14,000 SUBSCRIBERS), PRODUCING COMPREHENSIVE DESTINATION PROMOTIONS, PROMOTING DEL MAR VILLAGE LOGO/BRANDING, PRODUCING AND DISTRIBUTING DOWNTOWN VILLAGE MAP/BROCHURE AND DIRECTORY, SUPPORTING PR/TOURISM OUTREACH, WORKING ON NEW BUSINESSES RECRUITMENT, AND VACANT DOWNTOWN PROPERTIES PROVIDING LINKS FOR COMMERCIAL PROPERTY OWNERS. DMVAS PROGRAMMING SUPPORTED OVER 100+ NEW JOBS, 6 NEW BUSINESSES OPENING. DURING THE ONSET OF COVID-19 DMVA FUNDRAISED OVER 80,000 TO SUPPORT LOCAL RESTAURANTS WHILE FEEDING FRONTLINE HOSPITAL WORKERS AND FIRST RESPONDERS AND PIVOTED WITH NEW PROGRAMMING AND PROMOTIONS TO SUPPORT THE LOCAL BUSINESSES, RESIDENTS AND VISITORS.

DMVA PROMOTES AND ENHANCES THE VILLAGE OF DEL MAR, WHILE PRESERVING ITS HISTORY AND UNIQUE CHARACTER, BY HOSTING AND PROMOTING MONTHLY AND ANNUAL DOWNTOWN EVENTS. THE FY 2020 EVENTS INCLUDED SUMMER SOLSTICE, TASTE OF DEL MAR, BREAST CANCER CHEER STATION, SMALL BUSINESS SATURDAY, AND SANTA BY THE SEA AND MANY SMALLER EVENTS. THE TOTAL EVENT ATTENDEES FOR THIS PAST FISCAL YEAR WERE OVER 30,000. DMVA WORKED WITH OVER 150 LOCAL BUSINESSES AND HUNDREDS OF SAN DIEGO COUNTY CONTRACTORS, MEDIA OUTLETS, AND OTHER NONPROFIT ORGANIZATIONS.

DMVAS DESIGN PROGRAMMING IMPROVED THE PHYSICAL IMAGE OF DEL MARS MAIN STREET WHILE PRESERVING ITS HISTORY AND UNIQUE CHARACTER, MAKING IT AN INVITING, COMFORTABLE, SAFE AND ENVIRONMENTALLY FRIENDLY PLACE TO ATTRACT RESIDENCE, INVESTORS, BUSINESSES IN VISITORS TO THE DOWNTOWN. ONGOING DESIGN PROJECTS IN FY 2020 INCLUDED, DEL MAR VILLAGE PUBLIC ART, DEL MAR PEDESTRIAN SIGNS AND LIFEGUARD STATION SIGNS(X9), NEW DEL MAR VILLAGE LIGHT POLE BANNERS (X32), DEL MAR VILLAGE HOLIDAY TREE, HOLIDAY LIGHT POLE BANNERS (X32), AND HOLIDAY GARLAND AND LIGHTS, STREETSCAPE IMPROVEMENTS AND MAINTENANCE: DOWNTOWN BENCHES, BIKE RACKS AND DUAL RECYCLING/TRASH CANS, DOWNTOWN BEAUTIFICATION PROJECTS, PARKING IMPROVEMENTS: DIRECTIONAL SIGNAGE, DMVA FAIRGROUNDS AND RACETRACK SIGNAGE. DMVA PROGRAMING SUPPORTED 150 BUSINESSES, 4,000+ RESIDENTS AND OVER 3 MILLION VISITORS TO DEL MAR DURING FY 2020. DMVA PROGRAMING ALSO HELP SUPPORT OVER $3 MILLION IN PUBLIC SECTOR IMPROVEMENTS AND $20,000 OF PRIVATE SECTOR IMPROVEMENT PROJECTS IN DEL MAR.

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