Organizations Filed Purposes:
To engage in educational activities and the marketing of the Santa Lucia Highlands American Viticultural Area by growers and producers to consumers and the wine industry as a whole. To be the authoritative voice for the advancement of knowledge of the world class and unique qualities of terrior, winegrowers and wines of the Santa Lucia Highlands. And any other lawful activities permitted under the California Nonprofit Mutual Benefit Corporation Law.
Maintain a website to promote the Santa Lucia Highlands' wines.
Marketing programs support the Association's overall vision and goals by marketing and promoting the Santa Lucia Highlands Appellation through trade tasting for potential wholesale customers, trade and media press tours, and consumer outreach.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Gwendolyn Mcgill | Executive Dir. | 40 | $104,000 |
| Kristen Mcintyre | Secretary | 4 | $0 |
| Mark Pisoni | Treasurer | 2 | $0 |
| Anthony Baldini | President | 4 | $0 |
| Gary Franscioni | Past President | 2 | $0 |
| Steve Mcintyre | Vice President | 2 | $0 |
| John Peterson | Director | 2 | $0 |
| Dan Lee | Director | 2 | $0 |
| Joe Alarid | Director | 2 | $0 |
| Jason Smith | Director | 2 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202010799349300941_public.xml