ANIMAL EQUALITY
8581 SANTA MONICA BLVD STE 350, LOS ANGELES, CA 90069 animalequality.org

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Organizations Filed Purposes: EDUCATION ANIMAL EQUALITY STAFF, VOLUNTEERS, AND PARTNERS FEATURED THE GROUNDBREAKING AND AWARD-WINNING VIRTUAL REALITY SERIES, IANIMAL, AT OVER 184 EVENTS AND SCHOOLS WORLDWIDE, WITH A TOTAL OF 11,037 VIEWS AND A POTENTIAL MEDIA REACH OF OVER 8 MILLION. THE ORGANIZATION ATTENDED SOME OF THE LARGEST OUTREACH EVENTS, INCLUDING SOUTH BY SOUTHWEST (SXSW), EARTH X, ANIMAL RIGHTS NATIONAL CONFERENCE, EAT DRINK VEGAN, AND TEXAS VEGGIE FAIR. IN 2019, ANIMAL EQUALITY CONDUCTED ITS 13TH IANIMAL OUTREACH TOUR AT UNIVERSITIES THROUGHOUT TEXAS, REACHING NEARLY 1,000 STUDENTS. ANIMAL EQUALITY'S LOVE VEG PROGRAM GREW TO BE EIGHT COUNTRIES STRONG, LAUNCHING A WEBSITE IN BRAZIL AND ITALY, AND CONTINUING THE WORK IN MEXICO, SPAIN, THE US, THE UK, GERMANY, AND INDIA.

INVESTIGATIONSANIMAL EQUALITY RELEASED 17 INVESTIGATIONS IN ITALY, THE UK, SPAIN, MEXICO, THE UNITED STATES, INDIA, AND BRAZIL IN 2019. THE ORGANIZATION EXPOSED THE TORTURES INFLICTED ON CHICKENS, HENS, PIGS, COWS, BUFFALO, DUCKS, GEESE, SHEEP, AND TURKEYS RAISED AND KILLED FOR FOOD. ANIMAL EQUALITY CONDUCTED ITS FIRST-EVER INVESTIGATION IN THE UNITED STATES AND EXPOSED A PATTERN OF SEVERE NEGLECT AT SUMMIT CALF RANCH IN NEBRASKA. ANIMAL EQUALITY ALSO PARTNERED WITH ANIMAL RIGHTS ACTIVIST AND ACTRESS, ROONEY MARA, JOINED ANIMAL EQUALITY ON AN INVESTIGATION INSIDE TWO FACTORY FARMS, REVEALING PIGS AND CHICKENS RAISED FOR MEAT TRAPPED IN ABHORRENT CONDITIONS. AND IN COLLABORATION WITH TG2, ITALY'S NATIONAL MEDIA OUTLET, ANIMAL EQUALITY'S INVESTIGATIVE TEAM DOCUMENTED ATROCITIES INSIDE A PIG FARM IN NORTHERN ITALY ALONGSIDE TG2 JOURNALIST AND HOST PIERGIORGIO GIACOVAZZO.

CORPORATE OUTREACHANIMAL EQUALITY'S CORPORATE OUTREACH DEPARTMENT CONVINCED 44 COMPANIES WORLDWIDE TO ELIMINATE CAGES FROM THEIR SUPPLY CHAIN IN 2019. THE COMMITMENTS INCLUDE THE HILTON HOTEL CHAIN, DENNY'S IN THE US, FROSTA IN GERMANY, AND OVOS FILIPPSEN -- THE FIRST EGG PRODUCER IN BRAZIL TO COMMIT TO PHASING OUT CAGES. THESE POLICIES AFFECT OVER 23 MILLION HENS EVERY YEAR. IN THE US, THE ORGANIZATION CONTINUED TO CAMPAIGN IN A COALITION TO ENCOURAGE MCDONALD'S TO PUBLICLY ADOPT MORE MEANINGFUL STANDARDS THAT WOULD REDUCE THE HORRIFIC SUFFERING OF THE MILLIONS OF CHICKENS IN ITS MEAT SUPPLY CHAIN. ANIMAL EQUALITY PARTICIPATED IN IMPLEMENTING NUMEROUS IMPACTFUL ACTIONS, INCLUDING A DEMONSTRATION AT MCDONALD'S YEARLY SHAREHOLDER MEETING. ANIMAL EQUALITY ALSO PURCHASED A BILLBOARD POSITIONED DIRECTLY ACROSS THE STREET FROM THE NEW YORK TIMES' NEWSROOM DURING NEW YORK ADVERTISING WEEK IN CONJUNCTION WITH LEAFLETERS, MOBILE BILLBOARDS, AND ADS SURROUNDING MCDONALD'S FLAGSHIP LOCATIONS. THESE ACTIONS CUMULATIVELY EARNED MILLIONS OF MEDIA IMPRESSIONS, FURTHER EDUCATING THE PUBLIC ABOUT THE WAY CHICKENS ARE RAISED FOR MCDONALD'S MENU ITEMS. ANIMAL EQUALITY CONDUCTED CAMPAIGNS ABOUT THE CRUELTY INVOLVED IN KEEPING HENS USED FOR EGGS IN CAGES, FOCUSING ON COMPANIES SUCH AS THE POPULAR BAKERY IN MEXICO PASTELERA MARISA; BRAZILIAN CAKE AND SNACK COMPANY, SODI; AND DISCOUNT RETAILER, DIA, IN SPAIN. ANIMAL EQUALITY'S INTERNATIONAL VOLUNTEER NETWORK, ANIMAL PROTECTORS, GREW TO NEARLY 75,000 INDIVIDUALS.

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