CRAYON COLLECTION INC
149 S Barrington Ave No 649, Los Angeles, CA 900493310 www.crayoncollection.org

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Organizations Filed Purposes: Crayon Recycling Program - the crayon recycling program provides a sustainable environmental solution to restaurants and hotels that offer free crayons to children when they dine. Instead of throwing these crayons away after each meal, often after a single use, we establish a collection process for each location and ensure these gently used crayons are donated to a local school in need of supplies. We pair the schools with the restaurants. Under this model, Crayon Collection acts as the liaison between impoverished schools and a local restaurant collection partner; we train restaurants, hotels, and community partners on how to collect gently used crayons. We then identify and partner with schools in need. From there, we connect restaurants and businesses to their local in-need schools. We then monitor (con Sch O) the process and ensure the gently used crayons are appropriately reallocated on a monthly basis. The process is highly localized and yet supported nationally by Crayon Collection in order to create sustainable community relationships between our collection partners and the schools we pair them with, which are Head Start centers & Title 1 elementary schools. To date our impact has been significant. In 2019:We donated 5 million crayons Serving 400,000 school children nation-wideSince 2009 (founder Sheila Morovati operated the program on her own before Crayon Collection was officially formed as a non-profit organization in 2013), we have achieved the following:1) Redirected over 20 million crayons from landfill and donated to school partners since our inception.2) Served nearly 2 million children as crayon recipients 3) Over 2,500 Title 1 elementary schools have been connected with a restaurant collection site nationwide4) Over 11,000 Head Start Centers are currently receiving crayons with a significant increase anticipated in 2020- as we have established a formal partnership with Region 9 Head Start, a district that serves 4 states and supports over 200 agencies and 130,000 children. Expanding our reach through partnerships and media: Also, in 2019, we upgraded our Crayon Recycling Program through a partnership with Penguin Random House and their record-breaking children's book, "The Day the Crayons Quit". Three thousand Crayon Collection boxes have been created with the now infamous characters of the book series and are being shipped from Penguin Random House New York to participating restaurants. These familiar characters have boosted the program significantly as it not only allows restaurants to participate in an easier way (kids drop their crayons in versus staff members remembering to do it) but also, the boxes are an added feature to their restaurants. These boxes include the marketing assets of the crayon characters to teach kid diners about recycling crayons. With new marketing assets in place, including educational placemats, children are the ones to donate the crayons they receive at the restaurant making the process even more impactful as they change their habits from wasting new crayons to donating them instead. The launch of these boxes was an immediate success in 2019.In order to maximize our reach and scope of service, we have continued publicizing the program with earned media across social media, local and national tv stations as well as print/digital media outlets to bolster widespread awareness for our efforts and encourage support both through donations and collection networks. To date we have attracted attention from national media outlets that includes Good Morning America, The Huffington Post, Buzzfeed and the Weather Channel as well as local news affiliates that include KPCC, ABC, CBS, NBC, and FOX. We have attracted attention from national print publications like Good Housekeeping, People, Parents and Redbook Magazine.

HoW (habitsofwaste.org) - in order to continue working on programs to eliminate single-use plastic waste, we realized that we should create a 4th program to focus on habitual behaviors that are negatively impacting the environment. HoW creates changes in society increasing eco-consciousness with a call to action on plastic straws, cutlery, bags, palm oil, food waste, energy, media, water, and air pollution and promoting a plant-based diet. HoW shines light on habitual behaviors of waste and offers ways individuals can take action to make the difference needed for the planet to survive. In 2019, we successfully convinced giant food delivery applications to #CutOutCutlery. They did this by changing the default setting in their applications so that users only receive plastic cutlery upon request. This small (con Sch O) change decreases the 40 billion pieces of plastic cutlery that are discarded per year polluting our oceans. In addition, we launched another campaign called #drinktap, which promotes the use of reusable water bottles and filtered tap water. Educating society has been the main goal as there are many misrepresentations throughout society as faith in tap water has diminished since 1980. We have been working closely with the City of :Los Angeles and the City of Beverly Hills to consult with leaders on the truth about our tap water and what the plastic water bottle industry is doing to undermine our confidence in filtered tap water.

Arts in Education Program- Crayon Collection seeks to re-infuse art education in schools around the nation. We do this by investing significant resources in our Arts in Education program, which is a two-fold program supporting the artist inspired education series and the artist rotation initiative. Our Arts in Education program is designed to supplement the free crayons we donate to Head Start Centers and Title 1 Elementary schools and ensure access to free, standards-based, best in class art education resources for our classroom partners. In 2019, we also added after school programs to our list of recipients. Working together with teachers we were able to add 10 more artist inspired projects to our roster and apply the projects to common core standards as well as social (con on Sch O) emotional learning. The after-school programs that we are working with now include Boys and Girls Clubs of America and LA's Best.The artist inspired education series engages local artists in developing instructional strategies that are uniquely designed for children working with our reallocated crayons, while complying with national and state standards for the visual arts. These resources take crayons to another level beyond simple coloring; in fact, our artists design and develop interesting projects utilizing these gently used crayons to support learning, creative expression, and intellectual development. This artistic mentoring process adds a deeper level to art education using a valuable and relatable resource, crayons, that would otherwise have been thrown away. We have a formal partnership with the Region 9 Head Start Association, which has given us access to their classrooms so that we could teach our program to their students as well as their teachers supporting us by applying new artist project ideas to early learning head start standards. With the new standards in place, we anticipate the ability to extend our art education projects into 15,000 more classrooms in 2020. The artist rotation initiative engages highly qualified U.S. based artists and cultural ambassadors from a variety of backgrounds to visit our classrooms and offer children access to a diverse range of art expression. Our volunteer artists rotate classrooms every few months. This initiative allows for artists to volunteer their time in a meaningful and measurable way that connects students with professional artists where they would otherwise have no art education due to lack of public funding.Our arts in education resources are available at no cost to educators through our website, but funding for development of the curriculum and the artist rotation program is provided for through our general operating expenses. In addition to the work provided by the volunteer artists mentioned above, work has also been provided by graduate students at Loyola Marymount University, who have devoted 300 hours to this program. Our latest artist conceived projects are made to fit within the common core curriculum as well as social emotional learning thanks to our partner teachers. Volunteer teachers spent over 300 hours to make the Crayon Recycling Program and Art Education Program lessons standards compliant in 2019.

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