LOS ANGELES RIVER REVITALIZATION CO
525 SOUTH HEWITT STREET, LOS ANGELES, CA 90013 www.riverla.org

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Organizations Filed Purposes: RIVER LA INTEGRATES DESIGN AND INFRASTRUCTURE TO BRING PEOPLE, WATER AND NATURE TOGETHER ACROSS ALL 51 MILES OF THE LOS ANGELES RIVER.

PROPOSED SOUTH EAST LA CULTURAL CENTER-RIVER LA WAS COMMISSIONED BY THE RIVERS AND MOUNTAINS CONSERVANCY TO DEPLOY ITS DIGITAL PUBLIC ENGAGEMENT TOOL TO GATHER LOCAL RESIDENTS OPINIONS, ATTITUDES, AND SENTIMENTS ON A PROPOSED NEW CULTURAL CENTER IN THEIR COMMUNITY. RIVER LA SPEARHEADED THIS PUBLIC OPINION RESEARCH IN CONJUNCTION WITH TECHNICAL PARTNERS. THE RESEARCH GATHERED QUANTITATIVE AND QUALITATIVE FEEDBACK FROM OVER 600 RESIDENTS LIVING 5-MILES FROM THE PROJECT SITE AND INFORMED THE PROJECT TEAM OF NEW AND COMPREHENSIVE PUBLIC FEEDBACK THAT AFFECTED THE FINAL DESIGN SCHEMA OF THE CENTER. LARMP-RIVER LA CONTINUED TO LEAD PUBLIC ENGAGEMENT EFFORTS FOR THE UPDATED LA RIVER MASTER PLAN THAT OUTLINES PROJECT OPPORTUNITY AREAS AND IMPLEMENTATION METHODS FOR THE RIVER COMMUNITIES ALONG THE ENTIRE 51-MILE CHANNEL. RLA FACILITATED 4 LARGE-SCALE COMMUNITY MEETINGS, EXECUTED DIGITAL ENGAGEMENT COMMUNICATIONS REACHING OVER 250,000 RESIDENTS, AND COMPLETED COMPLETED A COMMUNITY PARTNER PROGRAM. THE PLANS EIR PROCESS BEGAN ALSO BEGAN, AND IN RESPONSE, RLA PERFORMED CRITICAL PUBLIC COMMUNICATIONS FOR THIS PROCESS. HEADWORKS-RIVER LA WORKED WITH THE LA DEPARTMENT OF WATER AND POWER TO DEVELOP THE DESIGN OF THE HEADWORKS PARK WEST RESERVOIR GARDENS. THE RIVER LA TEAM ORGANIZED CONTRACTS, INVOICING, AND INTERNAL COORDINATION, MANAGEMENT, AND CONTROLS WITH FOUR PARTNER AND TECHNICAL AGENCIES. RIVER LA FACILITATED THE DELIVERY OF 5+ OFFICIAL PRESENTATIONS TO THE PUBLIC AND KEY PROJECT STAKEHOLDERS AND SECURED A LARGE-SCALE SCOPE OF WORK LEADING UP TO 30% PROJECT DESIGN FINALIZATION. UPPER RIVER WORKING GROUPRIVER LA MANAGED PUBLIC ENGAGEMENT EFFORTS FOR THE UPPER RIVER AND TRIBUTARIES WORKING GROUP, FORMED THROUGH AB 466, TO LEAD THE PROJECT TEAM TOWARD COMPLETED OUTREACH FOR THE UPDATED UPPER LA RIVER MASTER PLAN. THE OUTREACH EFFORTS INCLUDED 5+ PUBLIC MEETINGS IN THE UPPER LA REGION WITH 1,000+ PARTICIPANTS, MULTIPLE VIRTUAL MEETINGS, AND SOCIAL MEDIA OUTREACH REACHING OVER 10,000 RESIDENTS.

RESILIENT RIO 51-RIVER LA, IN COLLABORATION WITH OTHER LOCAL NONPROFITS AND PUBLIC AGENCIES, FACILITATED THE RESILIENT RIO 51 PROGRAM FOR MINORITY YOUTH WHO LIVE IN COMMUNITIES ADJACENT TO THE LA RIVER. THE PROGRAM CONSISTS OF A THREE-DAY, TWO-NIGHT, ENVIRONMENTAL EDUCATION CAMPING TRIP TO EDUCATE AND EMPOWER YOUTH TO ENGAGE IN CIVIC LEADERSHIP AND INCREASE THEIR INTEREST IN STEM AND THEIR EDUCATIONAL ATTAINMENT. AS A CONSEQUENCE OF THE PANDEMIC, THE TRIPS WERE CONDENSED AND CDC SAFETY GUIDELINES WERE FOLLOWED TO BRING TWO COHORTS OF HIGH-NEED STUDENTS TO THE RIVER. LA RIVER AUGMENTED REALITY (AR) PLATFORMRIVER LA CRAFTED AN INNOVATIVE CIVIC AND EDUCATIONAL PHONE APPLICATION, IN CONJUNCTION WITH VERIZON RYOT STUDIOS, GEHRY PARTNERS, VRAI PICTURES, AND SUPERBRIGHT, TO REVOLUTIONIZE HOW RESIDENTS SEE THE LA RIVER. THE APP WAS CREATED TO PROVIDE GREATER COMMUNITY ACCESS TO RIVER REVITALIZATION EFFORTS IN THE LA COUNTY, INCLUDING THE UPDATED LA RIVER MASTER PLAN, THE HISTORY AND FUNCTIONALITY OF THE RIVER CHANNEL, AND WAYS FOR COMMUNITY FOLKS TO BE INVOLVED. RIVER LA LED MARKETING AND ENGAGEMENT EFFORTS TO BRING THIS TOOL STRAIGHT TO RESIDENTS HOMES, ESPECIALLY THOSE WHO LIVE IN RIVER-ADJACENT COMMUNITIES, REACHING 10,000+ LA COUNTY RESIDENTS.

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