LOS ANGELES TOURISM AND CONVENTION BOARD
633 WEST 5TH STREET SUITE 1800, LOS ANGELES, CA 90071 www.discoverlosangeles.com

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Organizations Filed Purposes: ADVANCE THE PROSPERITY OF L.A.'S VISITOR ECONOMY AND THE LIVELIHOODS THAT DEPEND ON IT. AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR THE CITY OF LOS ANGELES, CONDUCT WORLDWIDE SALES AND MARKETING EFFORTS FOCUSED ON THE MEETINGS & CONVENTIONS INDUSTRY, INDIVIDUAL LEISURE TRAVELERS AND TRAVEL TRADE AND CONSUMER MEDIA. REPRESENT MORE THAN 1,100 MEMBER BUSINESSES FROM THE AREA'S HOSPITALITY AND TOURISM COMMUNITY TO PROMOTE LOS ANGELES AS ONE OF THE WORLD'S PREFERRED TRAVEL DESTINATIONS.

THROUGH SALES & MARKETING ACTIVITIES TO MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA, THE BOARD HELPED LOS ANGELES COUNTY GENERATE A RECORD-BREAKING 50.0MM VISITORS IN 2018.

WITH THE GOAL OF INCREASING HOTEL STAYS IN THE CITY OF LOS ANGELES, THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LOS ANGELES AREA HOTELS BOOK A RECORD 30.18MM ROOM NIGHTS IN 2018.

WITH THE GOAL OF DRIVING INCREASED INTERNATIONAL TRAFFIC TO LOS ANGELES INTERNATIONAL AIRPORT (LAX), THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING NON-U.S. MEETING PLANNERS, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LAX WELCOME OVER 88.1MM TRAVELERS IN 2018.

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