PLUG IN AMERICA
6380 WILSHIRE BOULEVARD NO 1000, LOS ANGELES, CA 90048 pluginamerica.org

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Organizations Filed Purposes: PLUG IN AMERICA IS A NON-PROFIT, SUPPORTER-DRIVEN ADVOCACY GROUP. WEARE THE VOICE OF PLUG-IN VEHICLE DRIVERS ACROSS THE COUNTRY. OURMISSION IS TO DRIVE CHANGE TO ACCELERATE THE SHIFT TO PLUG-IN VEHICLESPOWERED BY CLEAN, AFFORDABLE, DOMESTIC ELECTRICITY TO REDUCE OURNATION'S DEPENDENCE ON PETROLEUM, IMPROVE AIR QUALITY ANDREDUCE GREENHOUSE GAS EMISSIONS.WE HELP CONSUMERS, POLICY-MAKERS, AUTO MANUFACTURERS ANDOTHERS TO UNDERSTAND THE POWERFUL BENEFITS OF DRIVING ELECTRIC.WE PROVIDE PRACTICAL, OBJECTIVE INFORMATION TO HELP CONSUMERSSELECT THE BEST PLUG-IN VEHICLE FOR THEIR LIFESTYLES AND NEEDS.PLUG IN AMERICA FOUNDED NATIONAL DRIVE ELECTRIC WEEK, THEWORLD'S LARGEST CELEBRATION OF THE PLUG-IN VEHICLE, WHICHWELCOMED OVER 180,000 ATTENDEES ACROSS 321 EVENTS IN 2018,SPANNING ALL 50 STATES.

PLUGSTAR - PLUG IN AMERICA'S INTEGRATED DEALER ENGAGEMENT PROGRAM - SUPPLEMENTS MODEL-SPECIFIC DEALER TRAINING WITH BROADER EV CATEGORY TRAINING COVERING KEY TOPICS AND CUSTOMER QUESTIONS COMMON TO ALL EVS. IT FURTHER EQUIPS SALES STAFF WITH EFFECTIVE EV SELLING POINTS, ONLINE RESOURCES AND EXPERT SUPPORT TO HELP EV CUSTOMERS - AND THE DEALERS THAT SERVE THEM - NAVIGATE CHARGING, EQUIPMENT INSTALLATION AND THE PATCHWORK OF PUBLIC INCENTIVES TO MAKE THE SWITCH TO ELECTRIC DRIVING SIMPLER. PLUGSTAR.COM, A "ONE STOP SHOP" FOR ALL THINGS EV, REACHES 1,000 CONSUMERS ON AVERAGE DAILY WHILE SERVING AS A TRAINING AID TO DEALERS AND CONVERTING ENGAGED CONSUMERS, THROUGH BOTH OFFLINE AND ONLINE RECRUITMENT CHANNELS, TO REAL LEADS FOR ACCREDITED DEALERS.PLUGSTAR PRODUCES REAL-WORLD RESULTS, ENGAGING MORE EV DEALERS AND DRIVING EV SALES INCREMENTALLY HIGHER. OUR VERY FIRST TRAINING-ONLY PILOT LAUNCHED IN 2016 WITH SDG&E SAW PARTICIPATING DEALERSHIPS DELIVER 6.5% MORE EVS THAN A CONTROL GROUP OF SIMILAR AREA DEALERS.THE PROGRAM HAS SINCE GROWN TO ENCOMPASS AN ARRAY OF RESOURCES FOR DEALERS AND CUSTOMERS, INCLUDING INFORMATIVE COLLATERAL SUCH AS A GLOVEBOX EV WELCOME KIT, A MOBILE-FRIENDLY EV PORTAL, AND HELP-LINE SUPPORT. PLUGSTAR SUPPORTED DEALERS NOW SELL BETWEEN FOUR AND FIVE TIMES MORE EVS THAN THEIR UNTRAINED COUNTERPARTS, EVEN WHEN BOTH GROUPS RECEIVE THE SAME MONETARY INCENTIVE. OVER 99% OF PARTICIPANTS RECOMMEND OUR TRAINING TO OTHER SALES STAFF. THE PROGRAM WORKS BECAUSE IT FITS NEATLY WITHIN THE DEALER'S BUSINESS MODEL, PROVIDING A TURN-KEY, YET FLEXIBLE, PLATFORM TO ACCOMMODATE A DIVERSITY OF DEALER PROFILES, GEOGRAPHIES AND NEEDS.PLUGSTAR HAS SINCE TRAINED OVER 1,000 SPECIALISTS FROM MORE THAN 200 DEALERS AND MANUFACTURER TEAMS REPRESENTING 14 AUTOMOTIVE BRANDS COAST-TO-COAST. WE'VE ALSO DISTRIBUTED OVER $125,000 IN POINT-OF-PURCHASE CUSTOMER REBATES AND $300,000 IN DEALER INCENTIVES THAT HELPED SELL CLOSE TO 1,000 EVS IN SAN DIEGO AND SACRAMENTO, CALIFORNIA.

NATIONAL DRIVE ELECTRIC WEEK (NDEW) IS AN ANNUAL, NATIONWIDE CELEBRATION TO HEIGHTEN AWARENESS OF TODAY'S WIDESPREAD AVAILABILITY OF PLUG-IN VEHICLES AND HIGHLIGHT THE BENEFITS OF ALL-ELECTRIC AND PLUG-IN HYBRID-ELECTRIC CARS, TRUCKS, MOTORCYCLES, AND MORE. EVENTS ARE ORGANIZED BY VOLUNTEERS AND VARIOUS ORGANIZATIONS TO SHOWCASE A WIDE VARIETY OF EVS AND EDUCATE THE PUBLIC ABOUT EVS, CHARGING, AND PURCHASE AND CHARGING INCENTIVES. PLUG IN AMERICA, SIERRA CLUB, AND ELECTRIC AUTO ASSOCIATION ARE THE NATIONAL ORGANIZERS OF NDEW AND PROVIDE SUPPORT TO ALL VOLUNTEERS VIA A FREE ONLINE EVENT PAGE, PRINTED MATERIALS, PRESS CONTACTS, EDUCATIONAL WEBINARS, AND OTHER ONLINE RESOURCES. VARIOUS ORGANIZATIONS SPONSOR NDEW NATIONALLY, REGIONALLY, AND LOCALLY EVERY YEAR.

AS FAST AS EV ADOPTION GREW IN 2018, EV POLICY TOOK OFF JUST AS QUICKLY. POSITIVE DEVELOPMENTS INCLUDED MORE UTILITIES PROPOSING TRANSPORTATION ELECTRIFICATION PROGRAMS, WHICH INCLUDES THE DEPLOYMENT OF EV INFRASTRUCTURE, EV CHARGING RATES AND EV EDUCATION AND OUTREACH PROGRAMS, AS WELL AS MORE UTILITY COMMISSIONS OPENING STAKEHOLDER PROCESSES TO EXPLORE THE UTILITY AND COMMISSIONER ROLE AS THE SECTOR GROWS. BUT WITH THE POSITIVE CAME THE NEGATIVE. NAMELY, AN ATTACK ON THE ZERO-EMISSION VEHICLE (ZEV) MANDATE - THE SINGLE BIGGEST POLICY DRIVER FOR EVS - THROUGH THE PROPOSED ROLLBACK OF THE CLEAN CAR STANDARDS AT THE FEDERAL LEVEL. IN ADDITION, THERE WERE A SLEW OF BILLS ACROSS STATE HOUSES THAT WOULD IMPOSE PUNITIVE REGISTRATION FEES ON EV DRIVERS.AT THE FEDERAL LEVEL, 2018 WAS A BUSY YEAR. WE WERE SUCCESSFUL IN PRESERVING THE SECTION 30D EV TAX CREDIT OF UP TO $7,500 FROM BEING CUT IN THE TAX PACKAGE THAT MOVED THROUGH THE CONFERENCE PROCESS. WE ALSO CONTINUED TO EDUCATE MEMBERS OF CONGRESS ON THE IMPORTANCE OF THE MODIFYING THE TAX CREDIT TO WORK FOR MORE DRIVERS FOR A LONGER PERIOD OF TIME. TO THIS END WE HOSTED OUR SECOND ANNUAL EV RIDE AND DRIVE ON CAPITOL HILL, WORKING WITH SENATOR PORTMAN'S OFFICE AND THE SENATE AUTO CAUCUS TO HOST THE EVENT. PLUG IN AMERICA WAS ALSO VERY ACTIVE ON THE PROPOSED CLEAN CAR STANDARDS ROLLBACK BY THE EPA AND NHTSA. WE SUBMITTED COMMENTS, PUT OUT A PETITION FOR OUR MEMBERS TO SIGN IN OPPOSITION TO THE ROLLBACK AND HOSTED A RALLY IN OPPOSITION AT THE PUBLIC HEARING IN FRESNO. PLUG IN AMERICA ALSO BECAME A MEMBER OF THE NATIONAL COALITION FOR ADVANCED TRANSPORTATION (NCAT) TO JOIN LITIGATION ON THE RE-OPENING OF THE MID-TERM EVALUATION OF THE CLEAN CAR STANDARDS.IN CALIFORNIA, WE CONTINUED TO WORK ON ISSUES SUCH AS THE REMOVAL OF SOME EV DRIVERS FROM THE HOV LANES STARTING IN JANUARY 2019. WE HOSTED A PETITION, HELD MEETINGS WITH KEY STAFF AND LEGISLATORS AND SUBMITTED COMMENTS MULTIPLE TIMES. WE CONTINUE TO SEEK SOLUTIONS TO REMEDY THE HOV ACCESS FOR EV DRIVERS. IN ADDITION, WE ALSO PROVIDED SUPPORT TO A NUMBER OF BILLS PERTINENT TO ADVANCING THE EV MARKET. WE ALSO WORKED WITH OTHER EV ADVOCATE GROUPS ON POST-2025 STANDARDS FOR AUTOMAKERS UNDER THE ZEV MANDATE. ON THE UTILITY FRONT, PLUG IN AMERICA WAS ACTIVE WITH THE ALLIANCE FOR TRANSPORTATION ELECTRIFICATION, AND SUBMITTED COMMENTS FROM THE EV DRIVER PERSPECTIVE IN A NUMBER OF STATES INCLUDING: MD, VT, CA, NY, AZ, SC AND MORE. WE ALSO HOSTED EV RIDE AND DRIVES TO EDUCATE UTILITY COMMISSIONERS ON THE BENEFITS OF EVS AT THE NATIONAL ASSOCIATION OF REGULATORY UTILITY COMMISSIONERS (NARUC) CONFERENCE AND THE MID-ATLANTIC COMMISSIONER CONFERENCE (MACRUC). PLUG IN AMERICA WAS ALSO AN ORIGINAL AUTHOR AND SIGNATORY OF THE TRANSPORTATION ELECTRIFICATION ACCORD (TE ACCORD), WHICH HIGHLIGHTS THE BROAD PRINCIPLES TO TRANSPORTATION ELECTRIFICATION FOR ALL STAKEHOLDERS TO AGREE TO. THE TE ACCORD WAS OFFICIALLY LAUNCHED IN JUNE 2018.AROUND THE COUNTRY, PLUG IN AMERICA WAS ACTIVE ON A NUMBER OF ISSUES. IN GEORGIA, WE CONTINUED TO PUSH FOR AN EV TAX CREDIT AND A REDUCED EV USER FEE. IN COLORADO, WE RALLIED UP OUR EV DRIVERS TO SUPPORT THE STATE'S INQUIRY INTO ADOPTING THE CA CLEAN CAR STANDARDS AND PARTICULARLY THE ZEV MANDATE. IN VERMONT WE WERE ACTIVE ON THE COMMISSION PROCESS TO UNDERSTAND IF EVSE SHOULD BE REGULATED OR NOT. IN WASHINGTON AND NEW JERSEY WE PUT OUT ACTION ALERTS ON EV LEGISLATION. THIS IS JUST A SMALL SAMPLING OF OUR STATE ACTIVITY. FINALLY, PLUG IN AMERICA CONTINUED TO EDUCATE GROUPS AROUND THE COUNTRY ON CONSUMER PROTECTION ISSUES, SUCH AS THE NESCAUM MEMBERS. WE WORKED WITH TESLA AND OTHERS ON A MODEL BUILDING CODE FOR INSTALLING EVSE IN NEW CONSTRUCTION AND RETROFITS. WE RELEASED A 2.0 VERSION OF OUR ACHIEVE MODEL POLICY TOOLKIT, AND WE PREPARED A NUMBER OF NEW FACTSHEETS ON ISSUES SUCH AS: DCFC RATES, OPEN ACCESS, TE PRINCIPLES FOR REGULATORS, VGI, EDUCATION AND OUTREACH, AND MUCH MORE.

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