Organizations Filed Purposes:
Our mission is to revitalize the commercial corridor of the Laurel District, one of Oaklands beloved and most unique communities.
Promote improved neighborhoods through community oversight, development and activities.
Public Rights of Way and Sidewalk (PROW)We oversee approved funding for the maintenance, security, and beautification of Laurel District.Accomplishments: Hiring Oaklands Peralta Services to remove trash in the district five days a week, steam clean the sidewalks, remove graffiti and perform general maintenance on a weekly basis.
District Identity and Streetscape Improvements (DISI)We place an emphasis on the marketing, branding and integration of Laurel District, so that we can foster a true sense of community and pride. Specially curated events within the Laurel help establish new connections and foster relationships. Accomplishments: Merchant Directory, LDA Website & District Logo, Building Unity & Integration Amongst Laurel Business Owners.
Community Oversight, Development and Support We collaborate with various community & residence groups, including the Neighborhood Crime Prevention Council, Laurel Village, Redwood Heights Community Group, Maxwell Park, Allendale and Brookdale. We allocate a budget for the administration of the Business Improvement District. Accomplishments: Hiring of an Executive Director, establishing leadership within the organization and key supporting roles.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Daniel Swafford | Executive Dir. | 20 | $35,616 |
| Richard Santana | Director | 1 | $0 |
| Raj Goswamy | Director | 1 | $0 |
| Joe White | Director | 1 | $0 |
| Jean Marie Moore | Director | 1 | $0 |
| Jackie Hunter | Director | 1 | $0 |
| Alex Mounford | Director | 1 | $0 |
| Joanne Wong-Lam | Secretary | 2 | $0 |
| Dorothy Okamoto | Treasurer | 2 | $0 |
| Jain Williams | President | 2 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202100969349300300_public.xml