OAKLAND MUSEUM OF CALIFORNIA
1000 OAK STREET, OAKLAND, CA 94607 www.museumca.org

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Organizations Filed Purposes: THE MUSEUM'S MISSION IS TO INSPIRE ALL CALIFORNIANS TO CREATE A MORE VIBRANT FUTURE FOR THEMSELVES AND THEIR COMMUNITIES. THROUGH COLLECTIONS, EXHIBITIONS, EDUCATION PROGRAMS, AND PUBLIC DIALOGUE, WE INSPIRE PEOPLE OF ALL AGES AND BACKGROUNDS TO THINK CREATIVELY AND CRITICALLY ABOUT THE NATURAL, ARTISTIC, AND SOCIAL FORCES THAT CHARACTERIZE OUR STATE AND INFLUENCE ITS RELATIONSHIP TO THE WORLD.

TO INSPIRE ALL CALIFORNIANS TO CREATE A MORE VIBRANT FUTURE FOR THEMSELVES AND THEIR COMMUNITIES.

COLLECTIONS AND FACILITIES MANAGEMENT:THE OAKLAND MUSEUM OF CALIFORNIA (OMCA) HAS LEASE AND GRANT AGREEMENTS IN PLACE WITH THE CITY OF OAKLAND TO CONSERVE, STEWARD, RESEARCH AND PROVIDE SCHOLARLY AND INTERPRETIVE EXPERTISE IN SUPPORT OF THE CITY OF OAKLAND'S MUSEUM COLLECTIONS, WHICH MAKE UP THE TOTALITY OF THE MUSEUM'S COLLECTION, AND TO MANAGE AND MAINTAIN THE CITY'S HISTORIC BRUTALIST BUILDING AND GARDENS OVER SEVEN ACRES AT 1000 OAK STREET AND ITS COLLECTIONS WAREHOUSE IN OAKLAND, CA. THE MUSEUM'S COLLECTIONS ARE THE MOST COMPLETE RESOURCE ON CALIFORNIA'S NATURAL, ARTISTIC, AND SOCIAL HISTORY ANYWHERE IN THE STATE AND ARE HELD IN PUBLIC TRUST BY THE CITY OF OAKLAND AS ONE OF THE CITY'S MOST VALUABLE ASSETS FOR THE PUBLIC GOOD. OMCA MAINTAINS THE MUSEUM'S ACCREDITATION WITH THE AMERICAN ALLIANCE OF MUSEUMS (AAM) ON BEHALF OF THE CITY OF OAKLAND. OTHER ACTIVITIES THAT OMCA PERFORMS RELATED TO THE CITY OF OAKLAND'S COLLECTIONS INCLUDE:- OVERSEE ACQUISITION, CATALOGUING, STORAGE RESEARCH, AND CARE FOR THE CITY OF OAKLAND'S MUSEUM COLLECTIONS- MAKE COLLECTIONS AVAILABLE THROUGH EXHIBITION, LOANS TO OTHER INSTITUTIONS, AND ONLINE PRESENTATION- UNDERTAKE PRESERVATION, SECURITY, AND CONSERVATION EFFECTS FOR COLLECTIONSOMCA ALSO MAINTAINS THE BUILDING AND SEVEN ACRES OF GROUNDS AND GARDENS ON BEHALF OF THE CITY OF OAKLAND. THE MUSEUM'S TERRACED ROOF GARDENS AND CENTRAL COURTYARD, DESIGNED BY NOTED LANDSCAPE ARCHITECT DAN KILEY, SERVE AS A VILLAGE GREEN FOR OAKLAND RESIDENTS AND VISITORS FROM THE BAY AREA AND BEYOND. THROUGH PREDOMINANTLY PRIVATELY FINANCED FUNDS, OMCA BROKE GROUND ON RENOVATIONS TO THE MUSEUM'S CAMPUS IN FY20, INCLUDING A NEW, DIRECT ENTRANCE FROM OAKLAND'S LAKE MERRITT, UPGRADES AND IMPROVED ACCESS TO OUR CAF, AND REFRESHED GARDENS COMPLETE WITH NEW NATIVE PLANTINGS AND A PERMANENT STAGE FOR INCREASED OUTDOOR PROGRAMMING. THIS RENOVATION WILL HELP OMCA TO EXPAND ITS ROLE AS A PUBLIC GATHERING PLACE, OFFERING EVEN GREATER AMENITIES TO SERVE AS OAKLAND'S TOWN SQUARE. THESE IMPROVEMENTS WILL HELP US BETTER SHARE OUR SPACE WITH OAKLAND, PROVIDING OPPORTUNITIES FOR MORE DYNAMIC PROGRAMS AND COMMUNITY EVENTS, CREATING IMPROVED EASE OF ACCESS TO THE GARDENS, CAF, AND GALLERIES THROUGH ADDITIONAL ADA-ACCESSIBLE RAMPS AND CAMPUS WAYFINDING. CONSTRUCTION IS EXPECTED TO BE COMPLETED BY SPRING 2021.

CORE GALLERIES AND SPECIAL EXHIBITIONS:OMCA IS THE MOST COMPLETE REPOSITORY OF CALIFORNIA'S CULTURAL AND ENVIRONMENTAL HERITAGE IN NORTHERN CALIFORNIA. OMCA IS CONTINUALLY CHANGING ITS THREE COLLECTION GALLERIES (ART, HISTORY, NATURAL SCIENCES) AND HOSTS SEVERAL TEMPORARY EXHIBITIONS EACH YEAR. OMCA PRESENTED A RANGE OF EXHIBITIONS IN FY20, SERVING 261,000 VISITORS ONSITE, AS WELL AS THOUSANDS MORE IN THE COMMUNITY. MAJOR EXHIBITIONS INCLUDED "QUEER CALIFORNIA: UNTOLD STORIES," "NO SPECTATORS: THE ART OF BURNING MAN, AND "EL MOVIMIENTO VIVO! CHICANO ROOTS OF EL DA DE LOS MUERTOS". THE MUSEUM'S GALLERY OF CALIFORNIA ART EXHIBITS WORKS OF ALL DISCIPLINES, INCLUDING PAINTING, SCULPTURE, PHOTOGRAPHY, CRAFT, CONCEPTUAL WORK, AND NEW MEDIA, AS WELL AS DOCUMENTARY MATERIALS SUCH AS ARTISTS' TOOLS, SKETCHBOOKS, SCRAPBOOKS, AND OTHER EPHEMERA. ORGANIZED THEMATICALLY, THE GALLERY HIGHLIGHTS CALIFORNIA LAND, CALIFORNIA PEOPLE, AND CALIFORNIA CREATIVITY SUCH THAT VISITORS SEE WORKS IN DIFFERENT MEDIA AND FROM DIFFERENT PERIODS SIDE BY SIDE, INSPIRING NEW WAYS OF LOOKING AT CALIFORNIA'S VISUAL EXPRESSION. THE MUSEUM'S GALLERY OF CALIFORNIA HISTORY PRESENTS THE THEME "COMING TO CALIFORNIA" TO EMPHASIZE THE PROFOUND CIVIC ENGAGEMENT OF THOSE WHO LIVE HERE, BEGINNING WITH INDIGENOUS PEOPLES. VISITORS TRACE THE WAYS CALIFORNIANS HAVE FORGED RELATIONSHIPS WITH EACH OTHER, THE ENVIRONMENT, AND THE WORLD THROUGH ARTIFACTS AND STORIES. THE MUSEUM'S GALLERY OF CALIFORNIA NATURAL SCIENCES FEATURES SEVEN PLACES THROUGHOUT CALIFORNIA THAT DEPICT THE STATE'S DIVERSITY OF CLIMATE, GEOLOGY, HABITATS, ECOSYSTEMS, AND WILDLIFE, WHILE EXPLORING CURRENT RESEARCH, CONTEMPORARY ISSUES OF LAND USE, ENVIRONMENTAL CONFLICT, AND CONSERVATION PROJECTS.THE MUSEUM MEASURES ITS SUCCESS IN TERMS OF NUMBER OF VISITORS AND MEMBERS; CONTRIBUTIONS TO THE MUSEUM FIELD AND SCHOLARSHIP IN CALIFORNIA ART, HISTORY, AND NATURAL SCIENCES; CRITICAL AND MEDIA RESPONSE TO EXHIBITIONS; AND VISITOR COMMENTS AND FEEDBACK. THE MUSEUM UNDERTAKES EXTENSIVE VISITOR EVALUATION TO MEASURE THE IMPACT OF ITS PROGRAMMING ON BOTH INDIVIDUAL AUDIENCE MEMBERS AND ON THE COMMUNITY AT LARGE.

EDUCATIONAL AND COMMUNITY PROGRAMS:OMCA AUDIENCES ARE FAMILIES, ADULTS, STUDENTS, AND LIFELONG LEARNERS. WHILE THE VISION FOR ENGAGEMENT EMBRACES ALL MUSEUM AUDIENCES AND PARTICIPANTS, OMCA'S TARGET AUDIENCES ARE ADULTS AND FAMILIES WHO LIVE IN THE MOST IMMEDIATE NEIGHBORHOODS ADJACENT TO THE MUSEUM. THESE INDIVIDUALS ARE RESIDENTS OF THE CHINATOWN, FRUITVALE, SAN ANTONIO, UPTOWN AND WEST OAKLAND NEIGHBORHOODS, WHICH ARE AMONG OAKLAND'S MOST CULTURALLY AND ECONOMICALLY DIVERSE REGIONS, CHARACTERIZED BY A SIGNIFICANT PROPORTION OF MULTI-RACIAL AND MULTI-GENERATIONAL FAMILIES. THE MEDIAN HOUSEHOLD INCOME OF THE MUSEUM'S IMMEDIATE NEIGHBORHOODS IS $31,097.APPROXIMATELY 90% OF THE MUSEUM'S VISITORS ARE RESIDENTS OF THE SAN FRANCISCO BAY AREA. OMCA IS PART OF A GROWING ECOSYSTEM SUPPORTING THE ARTS IN OAKLAND, ACTIVELY ENGAGING CONTEMPORARY ART TO ACCOMPLISH ITS MISSION. OMCA CREATES TRANSFORMATIVE EXPERIENCES THAT HAVE REAL MEANING IN THE LIVES OF OUR VISITORS. THE MUSEUM'S ABILITY TO COMMUNICATE THE PERSONAL RELEVANCE OF THESE EXPERIENCES ATTRACTS AUDIENCES THAT REFLECT THE CHANGING DEMOGRAPHICS OF CALIFORNIA AND THE EXTRAORDINARILY DIVERSE COMMUNITY OF OAKLAND AND THE BAY AREA. OMCA'S COMMUNITY ENGAGEMENT APPROACHES ARE DESIGNED TO BE ACCESSIBLE TO ALL ETHNIC COMMUNITIES AND TO REFLECT MANY CULTURAL TRADITIONS, WITH AN EMPHASIS ON TRADITIONS PRACTICED BY THE HIGHEST DEMOGRAPHIC COMMUNITIES IN CALIFORNIA. IN ORDER TO DEVELOP PROGRAMMING PLATFORMS THAT PROVIDE AUTHENTIC CULTURAL EXPERIENCES, OMCA FOSTERS STRONG PARTNERSHIPS WITH COMMUNITY-BASED ORGANIZATIONS. OMCA PRESENTED A RANGE OF PUBLIC PROGRAMS AND EDUCATIONAL OFFERINGS IN FY20, SERVING 261,000 VISITORS ONSITE BEFORE TEMPORARILY CLOSING TO THE PUBLIC IN MARCH 2020 IN RESPONSE TO ALAMEDA COUNTY HEALTH DEPARTMENT ORDERS RELATED TO THE GLOBAL COVID-19 PANDEMIC. PRIOR TO CLOSING, OMCA SERVED APPROXIMATELY 18,450 SCHOOL CHILDREN AND EDUCATORS, AS WELL AS THOUSANDS MORE IN THE COMMUNITY. A TOTAL OF 5,024 STUDENTS SERVED CAME FROM TITLE ONE SCHOOLS (33% OF ALL STUDENTS). IN SEPTEMBER 2019, THE MUSEUM CELEBRATED THE 50TH ANNIVERSARY OF ITS OPENING IN 1969 WITH A MAJOR FESTIVAL AND A LECTURE SERIES. MAJOR PUBLIC PROGRAMS INCLUDED THE WEEKLY "FRIDAY NIGHTS @ OMCA;" THE ANNUAL COMMUNITY CELEBRATIONS FOR OAKLAND PUBLIC LIBRARY SUMMER READING PROGRAM, DA DE LOS MUERTOS, AND LUNAR NEW YEAR. THE MUSEUM HAS BEEN SUPPORTED BY A DOCENT CORPS OF SOME 300 ACTIVELY TOURING DOCENTS WHO PROVIDED 21,000 VOLUNTEER HOURS LEADING HUNDREDS OF SCHOOL AND PUBLIC TOURS EACH YEAR. THE COUNCIL ON ARCHITECTURE PROVIDES MONTHLY TOURS OF THE MUSEUM'S LANDMARK BUILDING. DOCENT TOURS SERVE MORE THAN 28,000 SCHOOL CHILDREN, TEACHERS AND ADULT CHAPERONES EACH YEAR AND THOUSANDS MORE THROUGH PUBLIC TOURS. OMCA RECENTLY LAUNCHED AN ONLINE DOROTHEA LANGE DIGITAL ARCHIVE (HTTPS://DOROTHEALANGE.MUSEUMCA.ORG/). OMCA DIGITIZED A HUGE TROVE OF THE NEARLY 50,000 PHOTOGRAPHS FROM ACTIVIST PHOTOGRAPHER DOROTHEA LANGE AND MADE THEM AVAILABLE AT NO CHARGE ON OUR WEBSITE. THESE PHOTOS ARE EERILY TIMELY, AS THEY PORTRAY ESSENTIAL WORKERS--MANY OF WHOM WERE IMMIGRANTS--AND THE BROKEN PROMISES OF AMERICAN ENTREPRENEURSHIP THAT ECHO TODAY.IN RESPONSE TO THE SCHOOL AND MUSEUM'S CLOSURE IN MARCH 2020, OMCA LAUNCHED "OMCA AT HOME," A FREE PROGRAM ON THE OMCA WEBSITE WWW.MUSEUMCA.ORG WITH VIRTUAL TOURS, LESSONS, AND ACTIVITIES. OMCA'S LEARNING INITIATIVES PRODUCED 12 SHORT, EDUCATIONAL, AND CREATIVE ACTIVITIES FOR STUDENTS AND FAMILIES. THESE ACTIVITIES PROVIDED CREATIVE INSPIRATION AND CONNECTIONS TO STUDENTS' LIVES. EACH ACTIVITY TAKES INTO ACCOUNT HOW MANY PARENTS, GRANDPARENTS, SIBLINGS AND FRIENDS HAVE BEEN STEPPING IN FOR TEACHERS DUE TO SHELTER-IN-PLACE.

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