PASADENA TOURNAMENT OF ROSES ASSOCIATION
391 S ORANGE GROVE BLVD, PASADENA, CA 91105 www.tournamentofroses.com

Total Revenue
$102,509,795
Total Expenses
$101,186,591
Net Assets
$42,236,092
Organizations Filed Purposes: AS A VOLUNTEER-DRIVEN NONPROFIT ORGANIZATION, THE TOURNAMENT OF ROSES ASSOCIATION BRINGS PEOPLE TOGETHER TO CREATE PREMIERE EVENTS AND ENTERTAINMENT CELEBRATING THE NEW YEAR. THE TOURNAMENT OF ROSES ENRICHES THE LIVES OF THE MANY PEOPLE AND ORGANIZATIONS IT TOUCHES BY PROVIDING SATISFYING, MEANINGFUL, AND REWARDING EXPERIENCES.

BRINGING PEOPLE TOGETHER TO CREATE PREMIERE EVENTS AND ENTERTAINMENT CELEBRATING THE NEW YEAR.

ROSE BOWL GAME - THE ASSOCIATION, WITH ITS VOLUNTEER MEMBERSHIP, ORGANIZES AND CONDUCTS THE ANNUAL COLLEGIATE POSTSEASON FOOTBALL ROSE BOWL GAME ON NEW YEAR'S DAY. ON JANUARY 1, 2020, THE ASSOCIATION HOSTED THE PAC-12 CHAMPION AGAINST THE BIG TEN CHAMPION IN FRONT OF APPROXIMATELY 90,500 LIVE VIEWERS. THE GAME WAS ALSO TELEVISED LIVE ON ESPN TO OVER 16 MILLION VIEWERS.

ROSE PARADE - THE ASSOCIATION WITH ITS VOLUNTEER MEMBERSHIP, ORGANIZES AND CONDUCTS THE ANNUAL ROSE PARADE ON NEW YEAR'S DAY. SINCE 1889, THE ASSOCIATION HAS STAGED THIS PREMIERE EVENT THAT SHOWCASE MARCHING BANDS AND EQUESTRIAN UNITS FROM AROUND THE WORLD IN ADDITION TO THE TRADITION AND PAGEANTRY OF ITS MAGNIFICENT FLORAL FLOATS. OVER 700,000 SPECTATORS LINE THE STREETS OF PASADENA TO VIEW THE PARADE LIVE IN ADDITION TO THE LIVE TELEVISION BROADCAST TO OVER 46 MILLION VIEWERS NATIONWIDE AND OVER 28 MILLION VIEWERS INTERNATIONALLY. IT IS THE INTENT OF THE ASSOCIATION, FOR EDUCATIONAL PURPOSES, TO PROVIDE AN ENVIRONMENT IN WHICH THE BENEFITS FROM THE PARTICIPATION AND CONTRIBUTION OF A SOCIALLY, CULTURALLY DIVERSE MEMBERSHIP, THAT IS REPRESENTATIVE OF THE GREATER COMMUNITY ARE REFLECTED IN ITS ORGANIZATION, STRUCTURE, EVENTS, AND ACTIVITIES. FURTHER, IT IS THE INTENT OF THE ASSOCIATION TO PROMOTE THE CITY OF PASADENA, ITS COMMUNITY AND CULTURE THROUGH TOURNAMENT OF ROSES PARADE.

OTHER ASSOCIATION EVENTS - THE ASSOCIATION, IN ITS EFFORTS TO PROMOTE THE CITY OF PASADENA, ITS SURROUNDING COMMUNITIES AND ITS CULTURE, ORGANIZES SEVERAL EVENTS RELATING TO THE ROSE PARADE AND ROSE BOWL GAME FOR THOSE WHO WISH TO ATTEND THE TOURNAMENT EVENTS. THESE EVENTS CONSIST OF POST PARADE (VIEWING OF THE FLOATS ON CITY STREETS AFTER THE PARADE IS ENDED), FLOAT DECORATING (VIEWING OF THE FLOATS IN THE FINAL DECORATION STAGES), HALL OF FAME INDUCTION CEREMONY (INDUCTION OF THE CURRENT HALL OF FAME CLASS), BANDFEST (SHOWCASE OF THE ROSE PARADE BANDS AT PASADENA CITY COLLEGE), EQUESTFEST (SHOWCASE OF THE ROSE PARADE EQUESTRIAN UNITS AT THE LA EQUESTRIAN CENTER), ROSE QUEEN ANNOUNCEMENT AND CORONATION CEREMONY, AND THE VIP TAILGATE PARTY. 93,683 PEOPLE ATTENDED THESE EVENTS. IT IS THE INTENT OF THE ASSOCIATION TO PROVIDE AN ENVIRONMENT IN WHICH THE BENEFITS FROM THE PARTICIPATION AND CONTRIBUTION OF A SOCIALLY, CULTURALLY DIVERSE MEMBERSHIP, THAT IS REPRESENTATIVE OF THE GREATER COMMUNITY, ARE REFLECTED IN ITS ORGANIZATION, STRUCTURE, EVENTS, AND ACTIVITIES.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
David M EadsEXECUTIVE DIRECTOR/CEO40$413,835
Kevin R AshCAO - ROSE BOWL GAME40$242,592
Jeffrey J AllenCHIEF FINANCIAL OFFICER40$221,677
Heidi HoffSENIOR DIR. - MRKT & COMM40$194,895
John HendersonSENIOR DIR. - OPER. ROSE B40$139,915
Lawayne WilliamsSENIOR DIR. - COMMUNITY RE40$131,278
Traci RidlingSENIOR DIR. - PROCUREMENT40$119,972
Elizabeth Evans WrightLIFE DIRECTOR (PAST PRES.)2$0
Arthur D WelshLIFE DIRECTOR (PAST PRES.)2$0
Lance M TibbetLIFE DIRECTOR (PAST PRES.)2$0
Jeffrey L ThroopLIFE DIRECTOR (PAST PRES.)2$0
Gary L ThomasLIFE DIRECTOR (PAST PRES.)2$0
Robert B RatliffLIFE DIRECTOR (PAST PRES.)2$0
Dick E RatliffLIFE DIRECTOR (PAST PRES.)2$0
Ronald A OkumLIFE DIRECTOR (PAST PRES.)2$0
Ira Matthiessen IiiLIFE DIRECTOR (PAST PRES.)2$0
Cl Keedy IiiLIFE DIRECTOR (PAST PRES.)2$0
William S JohnstoneLIFE DIRECTOR (PAST PRES.)2$0
R Scott JenkinsLIFE DIRECTOR (PAST PRES.)2$0
Richard W JacksonLIFE DIRECTOR (PAST PRES.)2$0
Paul HolmanLIFE DIRECTOR (PAST PRES.)2$0
Gary K HaywardLIFE DIRECTOR (PAST PRES.)2$0
Wh Griest JrLIFE DIRECTOR (PAST PRES.)2$0
Don W FeddeLIFE DIRECTOR (PAST PRES.)2$0
Gerald K FreenyLIFE DIRECTOR (PAST PRES.)2$0
David M DavisLIFE DIRECTOR (PAST PRES.)2$0
Ronald L ConzonireLIFE DIRECTOR (PAST PRES.)2$0
Richard L ChinenLIFE DIRECTOR (PAST PRES.)2$0
Robert L CheneyLIFE DIRECTOR (PAST PRES.)2$0
Kenneth H BurrowsLIFE DIRECTOR (PAST PRES.)2$0
Lorne J BrownLIFE DIRECTOR (PAST PRES.)2$0
James B Boyle JrLIFE DIRECTOR (PAST PRES.)2$0
Sally M BixbyLIFE DIRECTOR (PAST PRES.)2$0
John H Biggar IiiLIFE DIRECTOR (PAST PRES.)2$0
Alex YoungDIRECTOR2$0
Russel C ThyretDIRECTOR2$0
Ellen SwagertyDIRECTOR2$0
Steve R PerryDIRECTOR2$0
Kathy PeriniDIRECTOR2$0
Kirkland OgawaDIRECTOR2$0
Jason C MelilloDIRECTOR2$0
Ruth Martinez-BaenenDIRECTOR2$0
Dave LinkDIRECTOR2$0
Loren V KlockDIRECTOR2$0
Karen JongDIRECTOR2$0
Greg CusterDIRECTOR2$0
James D CiampaDIRECTOR2$0
Ernesto CardenasDIRECTOR2$0
Jay BrownDIRECTOR2$0
Melissa Baiunco-AugustynDIRECTOR2$0
Susie WooEXECUTIVE COMMITTEE2$0
David ThaxtonEXECUTIVE COMMITTEE2$0
James JonesEXECUTIVE COMMITTEE2$0
Cecil GriffinEXECUTIVE COMMITTEE2$0
Tiffany GardnerEXECUTIVE COMMITTEE2$0
Teresa ChaureEXECUTIVE COMMITTEE2$0
Zareh BaghdassarianEXECUTIVE COMMITTEE2$0
Zabrina AlibadbadEXECUTIVE COMMITTEE2$0
Laura V FarberPAST PRESIDENT2$0
Craig WashingtonVICE PRESIDENT2$0
Pamela S KnappVICE PRESIDENT2$0
Terrance MadiganVICE PRESIDENT2$0
Mark LeavensVICE PRESIDENT2$0
Edward J MoralesSECRETARY2$0
Alex P AghajanianTREASURER2$0
Amy S WainscottVICE PRESIDENT2$0
Robert B MillerPRESIDENT2$0
Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202042689349300044_public.xml

View Statistics by Area