SOUTHERN CALIFORNIA PUBLIC RADIO
474 SOUTH RAYMOND AVENUE, PASADENA, CA 91105 www.scpr.org

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Organizations Filed Purposes: THE MISSION OF SOUTHERN CALIFORNIA PUBLIC RADIO IS TO STRENGTHEN THE CIVIC AND CULTURAL BONDS THAT UNITE SOUTHERN CALIFORNIA'S DIVERSE COMMUNITIES BY PROVIDING THE HIGHEST QUALITY NEWS AND INFORMATION SERVICE THROUGH RADIO AND OTHER INTERACTIVE MEDIA. SCPR IS A PUBLIC FORUM THAT ENGAGES ITS AUDIENCES IN AN ONGOING DIALOGUE AND EXPLORATION OF ISSUES, EVENTS AND CULTURES IN THE REGION AND THE WORLD, SEEKING TO PROVIDE GREATER UNDERSTANDING AND NEW PERSPECTIVES TO THE PEOPLE OF THESE COMMUNITIES AND THEIR LEADERS. AS PART OF THAT MISSION, SCPR'S DAILY NEWS REPORTING AND PROGRAMMING DEALS WITH NEEDS AND CONCERNS OF THE DIVERSE ETHNIC CULTURES AND COMMUNITIES THROUGHOUT SOUTHERN CALIFORNIA. THE MERE FACT OF LIVING IN AND REPORTING ON SOUTHERN CALIFORNIA MAKES SUCH COVERAGE AN EXPECTED, EVEN ROUTINE PART OF ITS DAILY WORK. ANY RANDOM SAMPLE OF DAILY LOGS WILL SHOW THAT THIS KIND OF REPORTING AND PROGRAMMING IS AN INTEGRAL PART OF SCPR'S PUBLIC SERVICE AND MISSION.

NONCOMMERCIAL EDUCATIONAL PUBLIC RADIO PRODUCTION AND BROADCASTING.

SCPR CONTINUES TO MAKE SIGNIFICANT EFFORTS TO IMPROVE THE ETHNIC DIVERSITY AND LANGUAGE SKILLS OF OUR STAFF. OUR REPORTERS WORK DAILY IN THE ETHNIC COMMUNITIES OF GREATER LOS ANGELES. OUR TALK SHOWS BROADCASTS THROUGHOUT SOUTHERN CALIFORNIA, BROADCASTING COMMUNITY VOICES TO THE ENTIRE REGION. SCPR ANNOUNCED A DEDICATED TASK FORCE TO HELP DEVELOP A PLAN AND RECOMMENDATIONS FOR ACTIONS DESIGNED TO FUNDAMENTALLY IMPROVE THE LEVEL OF DIVERSITY, EQUITY, AND INCLUSION ACROSS THE ORGANIZATION. SCPR CONTINUED TO BE SOUTHERN CALIFORNIA'S PREMIER PUBLIC RADIO NEWS OPERATION, FEATURING THE MOST NPR NEWS IN THE REGION AND A LOCAL NEWSROOM THAT WON MULTIPLE AWARDS THIS YEAR, INCLUDING ASSOCIATED PRESS TELEVISION AND RADIO ASSOCIATION AWARD FOR "ENGAGEMENT JOURNALISM AND THE EDWARD R. MURROW AWARDS FOR "EXCELLENCE IN VIDEO," "MULTIMEDIA, AND "FEATURE REPORTING." SERVING MORE THAN 703,000 LISTENERS EACH WEEK, SCPR IS SUPPORTED IN PART BY OUR 80,000 MEMBERS WHO CONTRIBUTED MORE THAN $18 MILLION IN FY2020.IN MARCH 2020, THE WORLD HEALTH ORGANIZATION DECLARED THE CORONA VIRUS (COVID-19) A GLOBAL PANDEMIC. SCPR CONTINUES TO MONITOR COVID-19 RELATED EVENTS, MAKING APPROPRIATE ADJUSTMENTS TO ITS FUNDRAISING AND COST STRUCTURE. THE RISE TO THE CHALLENGE CAMPAIGN FOR PANDEMIC RELIEF HAS GENERATED OVER $8 MILLION IN ONE-TIME SUPPORT AND WILL BE UTILIZED TO OFFSET MITIGATION EFFORTS FROM FY2020 ON.PRIOR TO COVID-19, SCPR HOSTED OVER 38 PUBLIC SERVICE EVENTS IN THE CRAWFORD FAMILY FORUM AND AT VENUES THROUGHOUT SOUTHERN CALIFORNIA. THE CRAWFORD FAMILY FORUM IS A WELCOMING, NON-PARTISAN, KNOWLEDGE-BUILDING SPACE WHERE SOUTHERN CALIFORNIANS OF ALL BACKGROUNDS CAN ENGAGE IN THE FACE-TO-FACE EXCHANGE OF KNOWLEDGE AND IDEAS THAT IS BECOMING INCREASINGLY RARE IN THE DIGITAL ERA. HAVING AN OPPORTUNITY TO NOT JUST HEAR, BUT SEE OTHERS AND HAVE DIRECT DIALOGUE GOES A LONG WAY TOWARD HELPING BUILD BRIDGES AMONG COMMUNITIES WHILE STRENGTHENING, DEEPENING AND EXPANDING OUR PUBLIC SERVICE.BETWEEN MARCH 2020 AND THE END OF THE FISCAL YEAR, PUBLIC SERVICE EVENTS HAVE BEEN CANCELLED TO STOP THE SPREAD OF COVID 19. SCPR MOVED THESE EVENTS TO A DIGITAL PLATFORM WITH 11 VIRTUAL EVENTS. DURING FY20, SCPR AVERAGED OVER 2.34 MILLION UNIQUE VISITORS TO SCPR.ORG AND LAIST.COM, OVER 2.24 MILLION MOBILE WEB VISITS, 3.96 MILLION DIGITAL PAGEVIEWS, AND AVERAGED 319,000 MONTHLY PODCAST DOWNLOADS WITH 3.8 MILLION IN TOTAL PODCAST DOWNLOADS FOR THE YEAR. WEB TRAFFIC WAS ALREADY INCREASING IN THE MONTHS LEADING UP TO COVID-19 AND THE SAFER AT HOME ORDERS, WITH 1.6 MILLION VISITORS IN FEBRUARY 2020. WITH THE SHIFT TO WORKING FROM HOME, SCPR SAW RECORD-BREAKING TRAFFIC, WITH 5.9 MILLION UNIQUE VISITORS IN MARCH, AND AN AVERAGE OF 4.2 MILLION BETWEEN MARCH AND THE END OF THE FISCAL YEAR.CONTINUED TO EXPAND NON-TRADITIONAL MEANS OF ENGAGING NEW AUDIENCES. THESE EFFORTS ARE CHARACTERISTIC OF SCPR'S BROADER APPROACH OF REACHING BEYOND THE TRADITIONAL PUBLIC RADIO AUDIENCE TO BETTER REFLECT SOUTHERN CALIFORNIA'S EVOLVING DEMOGRAPHICS.IN FY2020, SCPR LAUNCHED LAIST STUDIOS, A NEW PODCAST PRODUCTION VEHICLE THAT PRODUCES VALUES THAT DRIVE LA. SCPR RELEASED 4 SHOWS UNDER THE LAIST STUDIOS BRAND WHICH REPRESENTS OUR AMBITION TO TELL LA STORIES TO THE WORLD AND ELEVATE THE VALUES AND DIVERSITY ASSOCIATED WITH LA. THE SHOWS LAUNCHED WERE "SERVANT OF POD," "HOLLYWOOD, THE SEQUEL," "CALIFORNIA LOVE, AND "CALIFORNIA CITY;" WHICH CAN BE LISTENED TO ON ANY PODCAST PLATFORM.

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