Organizations Filed Purposes:
TO IMPROVE BUSINESS GROWTH OPPORTUNITIES FOR THE TOURISM INDUSTRY IN PASO ROBLES THROUGH ADMINISTRATION AND OPERATION OF A TOURISM IMPROVEMENT DISTRICT FOR DESTINATION MARKETING, SALES, & MEDIA PROGRAMS.
AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR PASO ROBLES, PASO ROBLES DESTINATION MARKETS THE BRAND DESTINATION THROUGH A VARIETY OF PROGRAMS INCLUDING PAID ADVERTISING (DIGITAL, PRINT, & SOCIAL MEDIA PLATFORMS), EARNED MEDIA (PUBLIC RELATIONS & HOSTING JOURNALISTS), OWNED MEDIA (PRESS RELEASES & STORIES), SOCIAL MEDIA ENGAGEMENT, AND ENGAGEMENT WITH TRAVEL TRADE TO INCLUDE INTERNATIONAL TOUR AND TRAVEL, PLUS MEETINGS AND CONFERENCES AND PARTICIPATION IN KEY CONSUMER TRAVEL TRADE SHOWS. THE ORGANIZATION ALSO SUPPORTS LOCAL SPECIAL EVENTS THROUGH A COMMUNITY PARTNERSHIP PROGRAM.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Danna Stroud Jimenez Part Year | EXECUTIVE DIRECTOR | 50 | $96,852 |
| Stacie Jacob | INTERIM EXECUTIVE DIRECTOR | 50 | $0 |
| Rich Verruni | DIRECTOR | 2.5 | $0 |
| Brittany Tonkin Part Year | DIRECTOR | 2.5 | $0 |
| Bill Roof | DIRECTOR | 2.5 | $0 |
| Victor Popp | DIRECTOR | 2.5 | $0 |
| Angela Mckee | DIRECTOR | 2.5 | $0 |
| Michael Bradley | DIRECTOR | 2.5 | $0 |
| Kathy Bonelli | DIRECTOR | 2.5 | $0 |
| Margaret Johnson | TREASURER | 2.5 | $0 |
| Alex Villicana | SECRETARY | 2.5 | $0 |
| John Arnold | CHAIR | 2.5 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202003189349308015_public.xml