CALIFORNIA MARKETING COMMITTEE
PO BOX 1509, PLEASANTON, CA 94566

Total Revenue
$1,617,657
Total Expenses
$1,597,532
Net Assets
$20,124

Organizations Filed Purposes: PROMOTE CALIFORNIA THOROUGHBRED AND FAIR HORSE RACING THROUGH MARKETING, BRANDING AND MEDIA, AND INCENTIVES.

PROMOTE CALIFORNIA THOROUGHBRED AND FAIR HORSE RACING.

MARKETING AND PROMOTIONAL EXPENDITURES ARE REQUIRED BY CALIFORNIA BUSINESS AND PROFESSIONS CODE SECTION 19605.73 TO PROMOTE THOROUGHBRED AND FAIR HORSE RACING IN CALIFORNIA. DURING 2018, $218,813 WAS EXPENDED ON THE SIGNIFICANT PLAYER PROGRAM CONSISTING OF INCENTIVES FOR HIGH STAKES WAGERING PATRONS. $31,419 WAS EXPENDED FOR SATELLITE WAGERING MARKETING. $153,041 WAS EXPENDED FOR WEBSITE BRANDING AND MEDIA EXPOSURE. $784,158 WAS EXPENDED FOR PRODUCT ENHANCEMENT. $310,076 WAS EXPENDED FOR PROMOTIONAL ACTIVITIES.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Kelly VioliniDIRECTOR1$0
Craig DadoDIRECTOR1$0
Terry LovingierDIRECTOR1$0
Heather HavilandDIRECTOR1$0
Richard ScheidtDIRECTOR1$0
Eric SindlerDIRECTOR1$0
Greg AvioliDIRECTOR1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/201943199349310974_public.xml