UNITED STATES HEALTHFUL FOOD COUNCIL INC
1503 Macdonald Ave Suite A, Richmond, CA 94801 www.eatreal.org

Total Revenue
$885,392
Total Expenses
$767,289
Net Assets
$268,170

Organizations Filed Purposes: We empower food service programs and school districts to make food delicious, nourishing, and responsible through our evidence-based certification program. We provide education and support that inspires students, schools, and communities to value real food.

Transform the food industry and the food system to reduce diet related diseases and decrease environmental impact by performing REAL certifications of food service providers, including K-12 school programs, and providing educational activities

Increase Real Food Access: Conduct REAL Certification of food service operations within K-12 school districts . REAL Certification evaluates food service operations across a series of Key Performance Indicators (KPIs) such as nutritional content of food and beverages served, preparation methods, portion sizes, and sources of foods. Provide recommendations re: how to improve the menu options and evaluate updates made.

Increase Real Food Awareness: Provide consumer educational information through Eat REAL digital materials, in person meetings/presentations, and virtual meetings/presentations. Provide educational resources to inform consumers and food service professionals re: nutrition and sustainability through www.eatreal.org, newsletters, and social media platforms. Develop and educate on clear set of Key Performance Indicators (KPIs) regarding nutrition and environmental sustainability within food service.

COVID-19 Response: Eat REAL jumped into action to help schools adding a relief program to safely provide healthy food to families in need by obtaining food donations and protective gear for school workers. Eat REAL supported 2080 schools across California and the United States to increase real food access and education in both English and Spanish. By supporting the critical emergency meal service teams at schools. Eat REAL helped them to continue working and ensured that food could continue to be distributed to an increasing number of vulnerable families relying on food distribution at schools.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Nora LatorreCEO40$132,019
Beth SeligmanVice President Operations40$116,460
Miguel Villarrealnone2$0
Joann Stevelosnone2$0
Meija Jacobsnone2$0
Andrew DeitzVice Chair2$0
Riva Robinson Mdnone2$0
James Warrennone2$0
Tesha Mccord Poenone2$0
Lawrence Williamsnone2$0
Alan Green MdChief Pediatrician2$0
Robert Lustig Md MslChief Science Officer2$0
Alan Glazer JdSecretary2$0
Laura Hughes ModiTreasurer4$0
Jordan Shlain Md FacpChairman, Board of Directors2$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202101359349302155_public.xml