CALIFORNIA TRAVEL AND TOURISM COMMISSION
555 CAPITOL MALL NO 1100, SACRAMENTO, CA 95814 www.visitcalifornia.com

Total Revenue
$124,104,804
Total Expenses
$126,456,413
Net Assets
$19,508,985

Organizations Filed Purposes: VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY.

KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION.

CALIFORNIA IS THE PREMIER TRAVEL DESTINATION IN THE UNITED STATES, ATTRACTING 281.4 MILLION VISITORS IN 2018. IN 2018, THE STATE'S TRAVEL INDUSTRY GENERATED $140.6 BILLION IN REVENUE FOR STATE BUSINESSES, $11.8 BILLION IN LOCAL AND STATE TAXES AND EMPLOYED 1.2 MILLION CALIFORNIANS. VISIT CALIFORNIA BEGAN OPERATION IN 1998 AS A COALITION OF TRAVEL INDUSTRY INTERESTS WITH THE OBJECTIVE OF DEVELOPING MARKETING PROGRAMS THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Caroline Beteta-WhitneyPRESIDENT AND CEO40$730,455
Matthew Sabbatini-DilegameCHIEF OPERATING OFFICER40$403,716
Lynn CarpenterVICE PRESIDENT OF MARKETING40$372,716
Ryan BeckerVICE PRESIDENT OF COMMUNICATIONS40$256,841
Leona ReedASSOCIATE VICE PRESIDENT OF GLOBAL MARKETING40$215,000
Scott PlamondonLEGAL COUNSEL40$211,597
Troy CantrellDIRECTOR OF CRM (THRU 05/19)40$160,625
Jennifer MonteroDIRECTOR OF INTERNATIONAL MARKETING40$130,763
Michael HudsonSENIOR SYSTEMS ENGINEER40$125,307
Jeff SeniorCOMMISSIONER (THRU 10/18)1$0
Doug MyersCOMMISSIONER (THRU 10/18)1$0
Robert Cody PlottCOMMISSIONER (THRU 02/19)1$0
Susan IrwinCOMMISSIONER (THRU 02/19)1$0
Panorea AvdisCOMMISSIONER (THRU 01/19)1$0
Ernest Wooden JrCOMMISSIONER1$0
Scott WhiteCOMMISSIONER1$0
Benjamin WebsterCOMMISSIONER1$0
Paul TormeyCOMMISSIONER1$0
Mark SullivanCOMMISSIONER1$0
Pete SonntagCOMMISSIONER1$0
Bobbie Singh-AllenCOMMISSIONER1$0
Carl SchusterCOMMISSIONER1$0
Peter RonchettiCOMMISSIONER1$0
Sima PatelCOMMISSIONER1$0
Lenny MendoncaCOMMISSIONER1$0
Jordan MeisnerCOMMISSIONER1$0
Noreen MartinCOMMISSIONER1$0
Terry MacraeCOMMISSIONER1$0
Tom KleinCOMMISSIONER1$0
Brian KingCOMMISSIONER1$0
John KelliherCOMMISSIONER1$0
Karen IrwinCOMMISSIONER1$0
Dan HarveyCOMMISSIONER1$0
Robert GleasonCOMMISSIONER1$0
Kevin FatCOMMISSIONER1$0
Michael DunneCOMMISSIONER1$0
Josh D'AmaroCOMMISSIONER1$0
Joe D'AlessandroCOMMISSIONER1$0
Russ CoxCOMMISSIONER1$0
Peter ClarkeCOMMISSIONER1$0
Jason ClarkeCOMMISSIONER1$0
Anthony CannellaCOMMISSIONER1$0
Rebecca CampbellCOMMISSIONER1$0
Charlie CahillCOMMISSIONER1$0
Jim BurbaCOMMISSIONER1$0
Gary BuffoCOMMISSIONER1$0
Dan GordonCHIEF FISCAL OFFICER/TREASURER1$0
Gene ZangerVICE-CHAIR OF MARKETING1$0
Paula BeckVICE CHAIR OF OPERATIONS1$0
James BerminghamCHAIR1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202041639349301204_public.xml