TOMATO PRODUCTS WELLNESS COUNCIL
2600 RIVER PLAZA DRIVE NO 210, SACRAMENTO, CA 95833 www.tomatowellness.com

Total Revenue
$193,158
Total Expenses
$168,305
Net Assets
$110,482

Organizations Filed Purposes: TO INCREASE THE CONSUMPTION OF PROCESSED TOMATOES THROUGH THE FACILITATION OF PERTINENT COLLABORATIVE RESEARCH AND TARGETED COMMUNICATION TO INFLUENCERS AND CONSUMERS.

ADVERTISING AND CREATIVE CREATION: BLOG POSTS, GRAPHIC DESIGN, VIDEO PRODUCTION, CONTEST CREATION (SOFTWARE), AND PRIZES WERE CREATED THROUGHOUT THE YEAR FOR POSTING ON TPWC SOCIAL MEDIA CHANNELS. CREATED NEW FOOD AND RECIPE VIDEOS SHOWCASING TOMATO PRODUCTS. NEW MATERIALS INCLUDED: TOMATO SAUCE COMPARISON; PROCESSED TOMATOES SUSTAINABILITY INFORMATION; BPA REPORT ON PROCESSED TOMATOES, REGULAR BLOGS ON HEALTH, COOKING, AND OTHER TOPICS WERE DEVELOPED AND PROMOTED OVER SOCIAL MEDIA; INCLUDING NOVEMBER PROSTATE CANCER AND MEN'S HEALTH TOPICS.

CONDUCTED AN ENTIRE AUDIT OF THE NUTRITION CARE MANUAL NCM TO FIND ALL OUTDATED REFERENCES, AND REVISED THREE PARTS OF THE NCM TO REFLECT THE "ALL FORMS COUNT" MESSAGE ON VEGETABLES, INCLUDING TOMATOES. THIS MANUAL IS THE PRIMARY REFERENCE FOR HOSPITALS THAT HAVE CONSEQUENTLY BEEN ADVISING PATIENTS TO AVOID PROCESSED TOMATO PRODUCTS WHEN THEY WERE CHECKING OUT OF HOSPITALS. EDITS WERE COMPLETED IN AUGUST 2017.

MONITORED INDUSTRY AND NUTRITION NEWS. DEVELOPED AND IMPLEMENTED COMMUNICATIONS STRATEGIES INCLUDING NEWS RELEASES, NEWSLETTERS, STATEMENTS AND PRESENTATIONS. ADDRESSED PUBLIC MISINFORMATION ABOUT THE NEED TO LIMIT PROCESSED TOMATO CONSUMPTION, SUCH AS THE HOSPITAL DIETARY GUIDELINES. A NOTEWORTHY EXAMPLE WAS THE BPA ARTICLE IN CONSUMER REPORTS THAT NAMED CANNED TOMATOES THE #1 FOOD TO AVOID. WITHIN A FEW DAYS WE HAD WORKED WITH THE AUTHOR AND THE EDITOR TO UPDATE THE ARTICLE TO ADMIT THAT BPA HAS ALREADY BEEN REMOVED FROM 95% OF THE RETAIL CANNED TOMATOES AND THAT CONSUMERS COULD SIMPLY SEARCH FOR BPA FREE LABELS IF THIS WAS A CONCERN. ANY TIME THESE ARTICLES APPEAR TPWC RESPONDS IMMEDIATELY CALLING THEM INACCURATE AND IRRESPONSIBLE, RESULTING IN A STEEP DECLINE IN THESE TYPES OF ARTICLES.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Louis De OliveraDIRECTOR1$0
Tom CortopassiDIRECTOR1$0
Bruce RomingerDIRECTOR1$0
Olivia EvansDIRECTOR1$0
Brian ReichartDIRECTOR1$0
Sonja BrodtDIRECTOR1$0
Cathy LemonDIRECTOR1$0
Dan SonkaDIRECTOR1$0
Dimetrius NovikosDIRECTOR1$0
Stuart WoolfDIRECTOR1$0
Bret FergusonDIRECTOR1$0
Greg PruettDIRECTOR1$0
Jim BeecherDIRECTOR1$0
Tami IversonDIRECTOR1$0
Andy RussickDIRECTOR1$0
Mike MontnaCFO1$0
Aaron BarcellosBOARD PRESIDENT1$0

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