AMERICAN COUNCIL ON EXERCISE
4851 PARAMOUNT DRIVE, SAN DIEGO, CA 92123 www.acefitness.com

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Organizations Filed Purposes: OUR MISSION IS TO GET PEOPLE MOVING.

THE NONPROFIT ORGANIZATION AMERICAN COUNCIL ON EXERCISE IS COMMITTED TO GETTING PEOPLE MOVING.

CERTIFICATION, PUBLICATION AND CONTINUING EDUCATION:THE CERTIFICATION OF WELL-QUALIFIED EXERCISE PROFESSIONALS AND HEALTH COACHES IS THE FOUNDATION OF ACE'S APPROACH TO GET PEOPLE MOVING. ACE DEVELOPS, REVIEWS, AND MAINTAINS ACE CERTIFICATION EXAMS, EDUCATIONAL MATERIALS AND TRAINING MANUALS. IN THE 2019 CALENDAR YEAR, THE NUMBER OF ACE CERTIFIED PROFESSIONALS CONTINUED TO GROW, WITH A 11% INCREASE IN ACE CERTIFIED PERSONAL TRAINERS; 6% INCREASE IN ACE CERTIFIED GROUP FITNESS INSTRUCTORS; 14% INCREASE IN ACE CERTIFIED HEALTH COACHES; AND 4% INCREASE IN ACE CERTIFIED MEDICAL EXERCISE SPECIALISTS.

RENEWALS AND MEMBERSHIP FEES:ACE OFFERS EXERCISE PROFESSIONALS AND HEALTH COACHES THE OPPORTUNITY TO RENEW THEIR CERTIFICATION. ACE ALSO PARTNERS WITH OTHER ORGANIZATIONS WHO PROVIDE ACEAPPROVED EDUCATION OPPORTUNITIES FOR CERTIFIED PROFESSIONALS. CERTIFICATION RENEWALS AND ACE-APPROVED PARTNER EDUCATION OPPORTUNITIES HELP CERTIFIED PROFESSIONALS REMAIN INFORMED AND QUALIFIED TO SAFELY AND EFFECTIVELY LEAD PEOPLE TO HEALTHY, LONG-TERM CHANGE. BASED ON THE NUMBER OF ACE CERTIFIED PERSONAL TRAINERS, ACE CERTIFIED GROUP FITNESS INSTRUCTORS, AND ACE CERTIFIED HEALTH COACHES, ACE ESTIMATES THAT MORE THAN 58 MILLION CLIENT SESSIONS OR CLASSES WERE CONDUCTED IN THE 2019 CALENDAR YEAR.

OUTREACH:ACE CONTINUES TO PROVIDE THE PUBLIC WITH SCIENCE-BASED INFORMATION TO EDUCATE AND ENCOURAGE PEOPLE FROM ALL WALKS OF LIFE TO ACHIEVE SUSTAINABLE HEALTH CHANGE. WORKING ALONGSIDE OTHERS TO EXPAND COMMITMENT TO PHYSICAL ACTIVITY, ACE REMAINS COMMITTED TO EDUCATING FITNESS PROFESSIONALS AND RELATED WELLNESS EXPERTS ON SAFE AND EFFECTIVE PHYSICAL ACTIVITY, AND ENSURING PEOPLE HAVE ACCESS TO WELL QUALIFIED FITNESS PROFESSIONALS AND HEALTH COACHES. IN 2019, WE COMMISSIONED SEVERAL RESEARCH STUDIES FROM UNIVERSITY DEPARTMENTS, AND WORKED TO ENHANCE PARTNERSHIPS THAT FOCUS ON GETTING PEOPLE AND COMMUNITIES MOVING. WE ALSO WORKED TO ADVOCATE FOR PHYSICAL ACTIVITY AND BRING ATTENTION TO OUR ONLINE RESOURCES DEDICATED TO DELIVERING UNBIASED HEALTH AND FITNESS INFORMATION TO HELP PEOPLE GET ACTIVE, ESTABLISH HEALTHY BEHAVIORS, AND LIVE THEIR MOST FIT LIVES.ENGAGEMENT: ACE STAYED COMMITTED TO EDUCATION PROFESSIONALS THROUGH A ROBUST CONTENT STRATEGY ON ACEFITNESS.ORG THAT BROUGHT 7.6 MILLION UNIQUE WEBSITE VISITORS THIS FISCAL YEAR. ACE ALSO CONTINUED TO ENHANCE ENGAGEMENT ON SOCIAL MEDIA BY INCREASING THE NUMBER OF FOLLOWERS AND INTRODUCING NEW, ENGAGING CONTENT LIKE VIDEOS, INFOGRAPHICS, AND LIVE CHATS WITH ACE EXPERTS TO REACH AND EDUCATE AS BROADLY AS POSSIBLE. ACE CURRENTLY HAS OVER 500,000 FOLLOWERS ACROSS 6 DIFFERENT SOCIAL MEDIA SOURCES DEDICATED TO EDUCATING PROFESSIONALS AND THEPUBLIC.RESEARCH: IN 2019, ACE CONTINUED TO INFORM AND PROTECT THE PUBLIC BY SHARING SOUND SCIENCE TO HEALTH AND FITNESS TRENDS THROUGH A SERIES OF THIRD-PARTY, INDEPENDENT RESEARCH STUDIES. STUDIES EVALUATED AND PUBLISHED POPULAR TRENDS AND HEALTH TOPICS SUCH AS EFFECTIVENESS OF COMMUNITY EXERCISE PROGRAMMING WITH THE ACE INTEGRATED FITNESS TRAINING (ACE IFT) MODEL, HOW FAST FITNESS FADES, STEP TRACKERS PLUS GOAL SETTING AND WEIGHT LOSS IN YOUTH, BATTLE ROPES AS A WORKOUT TOOL, AND STANDING DESKS AS AN INTERVENTION TO IMPROVE CARDIOMETABOLIC HEALTHAND REDUCE SEDENTARY BEHAVIOR IN STUDENTS.PARTNERSHIPS: THIS YEAR, ACE CONTINUED TO IDENTIFY AND WORK WITH LIKE-MINDED ORGANIZATIONS FROM ACROSS THE COUNTRY TO EXPAND AWARENESS OF THE BENEFITS OF PHYSICAL ACTIVITY AND CAPACITY OF OUR PROFESSION. BOTH ARE ESSENTIAL GOALS TO MOVE TOWARD THE WORLD WE ENVISION IN WHICH OBESITY AND OTHER PREVENTABLE LIFESTYLE DISEASES ARE ON THE DECLINE. TO INCREASE EFFORTS AND CAPACITY IN THIS AREA, ACE PARTNERED WITH MULTIPLE ORGANIZATIONS ACROSS THE GLOBE. ONE KEYPARTNERSHIP WAS THE COOPER INSTITUTE. IN 2019, ACE FORGED A LONG-TERM COLLABORATIVE PARTNERSHIP WITH THE COOPER INSTITUTE, RENOWNED FOR ITS LANDMARK RESEARCH DOCUMENTING THE HEALTH BENEFITS ASSOCIATED WITH FITNESS STATUS AND PHYSICAL ACTIVITY. ACE AND THE COOPER INSTITUTE AGREED TO CO-SERVE CERTIFIED EXERCISE PROFESSIONALS AND HEALTH COACHES THROUGH TRAINING AND EDUCATION, COADVOCACY, AND SHARED GATHERING OF EVIDENCE ON THE EFFICACY OF MEDICAL-EXERCISEAND LIFESTYLE INTERVENTION.ADVOCACY: ACE HELPED CONVEY THE IMPORTANCE OF STRUCTURED, SUPERVISED PHYSICAL ACTIVITY AND EXPANSION OF THE HEALTHCARE CONTINUUM TO INCLUDE HIGHLY QUALIFIED HEALTH COACHES AND FITNESS PROFESSIONALS BY ENGAGING WITH AND SERVING AS A RESOURCE FOR POLICYMAKERS AT MUNICIPAL, STATE AND FEDERAL LEVELS. IN 2019, ACE HAD AN ADVOCACY PRESENCE BOTH WITHIN THE FITNESS INDUSTRY AS WELL AS WITH THOSE ADJACENT TO THE INDUSTRY, SUCH AS CONSUMERS, LIKE-MINDED ORGANIZATIONS, ETC.,UTILIZING ONLINE PUBLIC EFFORTS. OUR MESSAGE TO LEADERS, THE MEDIA, PROFESSIONALS, AND CONSUMERS FOCUSED ON SUPPORTING VARIOUS POLICIES AS WELL AS A NEW PREVENTION-CENTERED SYSTEM OF CARE THAT WOULD HELP GROW AND EXPAND OPPORTUNITIES AND CAREER PATHS FOR THE HIGHLY-QUALIFIED FITNESS PROFESSIONALS AND HEALTH COACHES THAT ACE REPRESENTS. BY WORKING COLLABORATIVELY WITHTHOUGHT LEADERS FROM WITHIN THE FITNESS INDUSTRY AND FROM OTHER ALLIED HEALTH PROFESSIONS, ACE HAS BEGUN TO BECOME A MUCH MORE RECOGNIZED AND SOUGHT UPON RESOURCE ON PHYSICAL ACTIVITY.

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