BRING CHANGE 2 MIND
155 SANSOME STREET NO 530, SAN FRANCISCO, CA 94104 www.bringchange2mind.org

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Organizations Filed Purposes: BC2M'S MISSION IS TO END THE STIGMA AND DISCRIMINATION SURROUNDING MENTAL ILLNESS THROUGH WIDELY DISTRIBUTED PUBLIC EDUCATION MATERIALS AND PROGRAMS BASED ON THE LATEST SCIENTIFIC INSIGHTS AND MEASURED FOR EFFECTIVENESS.

TO END THE STIGMA AND DISCRIMINATION SURROUNDING MENTAL ILLNESS THROUGH EDUCATION.

BRING CHANGE TO MIND MESSAGE - BRING CHANGE TO MIND (BC2M) IS A NATIONAL ORGANIZATION WORKING TO END THE STIGMA AND DISCRIMINATION SURROUNDING MENTAL ILLNESS THROUGH WIDELY DISTRIBUTED PUBLIC EDUCATION MATERIALS AND PROGRAMS BASED ON THE LATEST SCIENTIFIC INSIGHTS AND MEASURED FOR EFFECTIVENESS. ADDITIONALLY, BC2M ACTS AS A PORTAL TO A BROAD COALITION OF ORGANIZATIONS THAT PROVIDE SERVICES, SCREENING, INFORMATION, SUPPORT AND TREATMENT OF MENTAL ILLNESS. THIS OVERALL MISSION CONSTITUTES BC2M'S PRIMARY PROGRAM, AND AS SUCH, THE MAJORITY OF EXPENSES AND REVENUES RELATE TO BC2M'S EFFORTS SURROUNDING THIS MISSION. BC2M IS NORMALIZING THE CONVERSATION AROUND MENTAL HEALTH TO ENSURE THAT PEOPLE WORLDWIDE FEEL SUPPORTED AND ENCOURAGED IN THEIR JOURNEY TO WELLNESS. BC2M IS SAVING LIVES.

BRING CHANGE TO MIND HIGH SCHOOL - BC2M HS IS A YOUTH-DIRECTED HIGH SCHOOL PROGRAM THAT UTILIZES ACTIVE-PARTICIPATION CLUBS AS A MEANS OF FIGHTING STIGMA. IT STRIVES TO CHANGE THE CONVERSATION ABOUT MENTAL HEALTH WITHIN HIGH SCHOOLS. THROUGH THIS STUDENT-LED CLUB INITIATIVE, BC2M HELPS TO ERASE THE STIGMA AROUND MENTAL ILLNESS BY INCREASING AWARENESS AND EDUCATION, FOSTERING STUDENT EMPOWERMENT, BUILDING MENTORING OPPORTUNITIES, AND ENCOURAGING YOUTH TO CHALLENGE THE MISCONCEPTIONS THAT SO COMMONLY SURROUND MENTAL HEALTH CONDITIONS. AS OF FALL 2020, THE BC2M HIGH SCHOOL PROGRAM IS OPERATING WITHIN SEVEN MAIN GEOGRAPHIC REGIONS: NORTHERN CALIFORNIA, SOUTHERN CALIFORNIA, ARIZONA, OHIO, INDIANA, NEW YORK CITY, AND A CLUSTER OF STATES IN THE NORTHEAST.

PUBLIC SERVICE ANNOUNCEMENTS (PSA) - BC2M DESIGNS, DEVELOPS AND PRODUCES PSAS THAT ARE BROADCAST THROUGHOUT THE MEDIA. SINCE ITS ESTABLISHMENT, BC2M 'S PSA CAMPAIGNS HAVE PROVEN TO BE AN EFFECTIVE OUTREACH METHOD AND EDUCATIONAL TOOL. MORE THAN ONE BILLION PEOPLE HAVE SEEN BC2M'S FIRST PSA, WHICH WAS DIRECTED BY RON HOWARD IN NEW YORK'S GRAND CENTRAL STATION.THE SECOND PSA, SCHIZO, HAS BEEN SEEN BY MORE THAN 730 MILLION PEOPLE THROUGH CINEMA, TELEVISION, RADIO, DIGITAL, PRINT AND OUT-OF-HOME PLACEMENT.BC2M'S THIRD PSA, #STRONGERTHANSTIGMA, WAS RELEASED IN PARTNERSHIP WITH NFL PLAYER BRANDON MARSHALL'S FOUNDATION, PROJECT 375, AND FOCUSES ON THE UNIQUE CHALLENGES THAT MEN FACE WHEN DISCUSSING MENTAL HEALTH. THIS CAMPAIGN FEATURES FOUR INSPIRATIONAL MEN FROM PROFESSIONAL SPORTS, TELEVISION, AND ENTERTAINMENT.THE FOURTH PSA, #MINDOURFUTURE, INVITED MILLENNIALS AND GENZS TO TAKE PART IN A MOVEMENT TO END FEAR, SHAME, AND MISUNDERSTANDING BY SUBMITTING THEIR OWN MENTAL HEALTH STORIES AND ENCOURAGING THEIR PEERS TO DO THE SAME.FOR THE FIFTH PSA, BC2M FOCUSED ON ONE OF THE BIGGEST CHALLENGES IN DISCUSSING MENTAL HEALTH: GETTING STARTED. THIS CAMPAIGN GATHERED A TEAM OF PERFORMERS, MANY OF WHOM HAVE CONNECTIONS TO MENTAL ILLNESS WITHIN THEIR OWN LIVES AND CAPTURED THEM ROLE-PLAYING DIFFERENT CONVERSATIONS, TOUCHING ON VARIOUS DIAGNOSES AND RELATIONSHIPS. TALKING TO ANYONE SHOWS THAT, NO MATTER WHAT SOMEONE IS FACING, OR TO WHOM THEY HAVE REACHED OUT, IT IS POSSIBLE TO MAKE REAL CONNECTIONS. NOT EVERY CONVERSATION WILL BE PERFECT, BUT EACH ONE FIGHTS THE STIGMA AROUND MENTAL ILLNESS, AND THAT, IS A CONVERSATION WORTH HAVING.NOT THAT WEIRD, OUR SIXTH PSA, WE START OFF WITH A SUPER WEIRD IMAGE, GRABBING OUR YOUNG VIEWERS' ATTENTION FROM THE OPENING FRAME. THE CONVERSATION THAT FOLLOWS IS VERY REAL, SHOWING THAT WHEN YOU'RE WITH FRIENDS, TALKING ABOUT MENTAL HEALTH DOESN'T HAVE TO BE QUITE SO STRANGE.

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