HEROIC IMAGINATION PROJECT
25 Montclair Terrace, San Francisco, CA 94109 heroicimagination.org

Total Revenue
$71,856
Total Expenses
$106,447
Net Assets
$9,995

Organizations Filed Purposes: Inspired by the heroic imagination in each of us, HIP designs innovative strategies by combining psychological research, intervention education, and social activism to create everyday heroes equipped to solve local and global problems.

In 2019, HIP galvanized academics and community leaders within the field of heroism science, impacted more international youth and community organizations, and reached more high school students with core programming. That same year, HIP also produced the Hero Round Table (HRT), a licensed program of a separate organization, which was originally designed to be an annual production that could bring together everyday heroes to share their stories with audiences from around the San Francisco Bay Area. The HIP Board of Directors felt that this event could help promote the mission and vision of the organization and potentially grow revenue to support operations and other areas of programming. Unfortunately, HIP ended 2018 with a deficit because of unnecessarily high production costs, unanticipated marketing challenges and production management design issues. As a result, the Board of Directors decided that the organization would not pursue continuing the HRT program in 2019, but would instead invest in strategic planning with the creation of a new 3 year business plan, board development and creation of a new curriculum with a new sales strategy. Through this, HIP intends to re-align its mission, vision and programming to generate new revenue streams and have more focused impact and outreach to diverse underserved populations.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Michael SantoroInterim Executive Director40$19,000
Edyta KoronaBoard Member1$0
Donna ShestowskyBoard Member1$0
Marty CarrBoard Member2$0
Phil ZimbardoBoard Member & Founder5$0
Scott AllisonSecretary1$0
Matt LangdonTreasurer3$0
Zeno FrancoPresident3$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202023169349304352_public.xml