IRRATIONAL LABS CORP
237 PAGE STREET, SAN FRANCISCO, CA 94102 irrationallabs.org

Total Revenue
$496,942
Total Expenses
$514,168
Net Assets
$301,576

Organizations Filed Purposes: TO HELP BRING BEHAVIORAL ECONOMICS INSIGHT TO THE COMMUNITY AT LARGE, RESULTING IN POSITIVE HEALTH, EDUCATIONAL, ENEGRY, AND ENVIORNMENTAL OUTCOMES.

EDUCATIONAL MATERIALDRAWING UPON ACADEMIC INSIGHTS FROM THE FIELD OF BEHAVIORAL ECONOMICS, IRRATIONAL LABS DEVELOPS FOUNDATIONAL EDUCATIONAL MATERIAL ON BEHAVIORAL ECONOMICS. IN 2017 WE DEVELOPED AND LAUNCHED MULTIPLE FREE EDUCATIONAL MATERIALS ON OUR WEBSITE: CONVERSATIONAL CARDS, TWO 22 DAY EMAIL "COURSES" THAT TEACH BEHAVIORAL ECONOMICS IN BITE SIZE CHUNKS, A TOOLKIT FOR APPLYING BEHAVIORAL ECONOMICS WITHIN IMPACT DRIVEN COMPANIES, 14 VIDEOS ABOUT APPLYING BEHAVIORAL ECONOMICS AND MONTHLY IN DEPTH WRITINGS REVIEWING KEY TENANTS OF BEHAVIORAL SCIENCE. WE ARE ALSO RELEASING A 40 PAGE REPORT ON MORAL PERSUASIAN. THIS IS IN PROGRESS. IN ADDITION, WE CONTINUE TO DTSTRIBUTE OUR SERIES OF 10 BEHAVIORAL WORKBOOKS FOR A DISCOUNTED VALUE AND FREE TO IMPACT DRIVEN ORGANIZATIONS. ALL OF THE REVENUE IS FROM SALES OF THESE WORKBOOKS.

CONFERENCES AND EVENTS IRRATIONAL LABS FACILITATES THE DISSEMINATION OF BEHAVIORAL ECONOMICS VIA CONFERENCES AND EVENTS. THESE IN-PERSON EVENTS CAN BE DESCRIBED AS A "ONE TO MANY" MODEL. IN 2017 WE PUT ON WORKSHOPS AT ORGANIZATIONS LOOKING TO DRIVE INCREASES IN HEALTH, WEALTH AND HAPPIENESS. WE DID TWO MAIN WORKSHOPS TO DRIVE HAPPIENESS WITH GIFT FOR 50 PEOPLE AND ANOTHER TO DRIVE ADHERENCE FOR MIGRAINE MEDICINE FOR 40 PEOPLE. WE ALSO PUT ON 6 "NO SMALL TALK" EVENTS AS PLATFORM FOR RIGOURS RESEARCH ON HOW TO INCREASE HAPPIENESS WITHIN GROUP AND SOCIAL SETTINGS. REPORT PENDING FOR 2018.CONSULTING ENGAGEMENTSIRRATIONAL LABS FACILITATES THE DISSEMINATION OF BEHAVIORAL ECONOMICS VIA CONSULTING ENGAGEMENTS WITH SECTION 501(C)(3) ENTITIES AND FOR-PROFIT ENTITIES. IN 2017 WE CHOOSE TO FOCUS ON ENGAGEMENTS WITH CUNA MUTUAL, AN INSURANCE COMPANY, WORKING WITH THEIR INNOVATION TEAM TO DRIVE INCREASES IN FINANCIAL HEALTH. WE CONDUCTED INDPENDENT RESEARCH TO GENERAL QUESTIONS ON FINANCIAL WELL BEING. WE ALSO CONSULTED WITH LENDUP, AN ORGANIZATION OFFERING LOW RATE LOANS TO LOW INCOME PEOPLE. THIS WORK WAS OFFERED FOR FREE IN EXCHANGE FOR PUBLISHABLE OUTPUTS. WE RAN 2 EXPERIMENTS WITH LENDUP. WE CONSULTED WITH CREDIT KARMA TO DRIVE INCREASES IN CREDIT SCORES. THIS WORK WAS OFFERED FOR FREE IN EXHANGE FOR PUBLISHABLE RESEARCH.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Kristen BermanACTING EXECUTIVE DIRECTOR30$231,510
David PizzaroSECRETARY0$0
Nina MazarDIRECTOR0$0
Megan HogertyTREASURER/CFO0$0
Ayelet GneezyDIRECTOR0$0
Michael NortonDIRECTOR0$0
Zarinah AgnewPRESIDENT0$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/201843199349316759_public.xml