WILDAID INC
333 PINE STREET NO 300, SAN FRANCISCO, CA 94104 www.wildaid.org

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Organizations Filed Purposes: TO REDUCE THE DEMAND FOR ILLEGAL WILDLIFE PRODUCTS AND TO PROMOTE ENVIRONMENTAL CONSERVATION VIA GLOBAL PUBLIC AWARENESS CAMPAIGN. WILDAID ALSO WORKS TO CREATE MODEL FIELD CONSERVATION PROGRAMS AND TO STRENGTHEN MARINE PROTECTED AREAS AROUND THE WORLD.

TO REDUCE THE DEMAND FOR ILLEGAL WILDLIFE PRODUCTS AND TO PROMOTE ENVIRONMENTAL CONSERVATION.

ENFORCING MARINE PROTECTED AREAS:WILDAID MARINE HAS EMBARKED ON AN INITIATIVE TO IMPROVE THE EFFECTIVENESS OF OVER 250 CONSERVATION-CRITICAL MPAS BY 2025. OUR COMPREHENSIVE MODEL, THE MARINE PROTECTION SYSTEM (MPS), IS A GLOBALLY SCALABLE AND COST-EFFICIENT APPROACH THAT HELPS LOCAL GOVERNMENTS, NON-PROFITS, AND COMMUNITY PARTNERS BUILD EFFECTIVE, INDEPENDENT AND SUSTAINABLE ENFORCEMENT SYSTEMS. THIS YEAR WE EXPANDED OUR PROJECT PORTFOLIO BY OVER 155%, FROM 18 TO 46 MARINE RESERVES IN SEVEN COUNTRIES. ENFORCEMENT EFFECTIVENESS HAS MEASURABLY IMPROVED IN NUMEROUS OF OUR PROJECT SITES. FOR EXAMPLE, IN ECUADOR, MACHALILLA NATIONAL PARK AND THE ECUADORIAN NAVY SIGNED A HISTORIC AGREEMENT TO INSTALL A PERMANENT NAVAL PRESENCE AT THE PARK. IN THE TWO MONTHS FOLLOWING THE APPOINTMENT OF THE PERMANENT NAVY REPRESENTATIVE TO MACHALILLA, NO ILLEGAL FISHING INFRACTIONS WERE FOUND; FISHERMEN FEARED TO ENTER THE PARK WITH THE NEWLY-AUGMENTED ENFORCEMENT PRESENCE. ALONG WITH THEIR NAVAL COUNTERPART, RANGERS IN ECUADOR'S MACHALILLA NATIONAL PARK COMPLETED 5,350 PATROL HOURS, DETECTED 18 ILLEGAL FISHING INFRACTIONS, AND PROTECTED NEARLY 400 SEA TURTLE NESTS AND 27,000 HATCHLINGS FROM POACHERS. IN THE GALAPAGOS NATIONAL PARK, GALAPAGOS RANGERS CARRIED OUT A TOTAL OF 11,397 PATROL HOURS VIA THE OCEANIC AND COASTAL FLEETS, AND THE SEA WOLF PATROL PLANE, COMPLETING 1,682 INSPECTIONS. IN GABON, 10 GABONESE ECOGUARD TEAMS ARE NOW FULLY EQUIPPED WITH SURVEILLANCE AND ENFORCEMENT EQUIPMENT, ALLOWING THEM TO BETTER DETER ILLEGAL FISHING ACTIVITY. EQUIPMENT DONATED BY WILDAID MARINE PROVIDED KEY EVIDENCE IN A LANDMARK ILLEGAL FISHING INVESTIGATION, CURRENTLY UNDERWAY IN PORT GENTIL, WHEN THE CREW OF A CHINESE-FLAGGED FISHING VESSEL WAS ARRESTED FOR CURRENT AND PRIOR ILLEGAL FISHING OFFENSES.

REDUCING DEMAND FOR IVORY:AS PART OF OUR IVORY PROGRAM, WE LAUNCHED A PSA & BILLBOARD CAMPAIGN WITH CHINA CUSTOMS AND ACTOR HONG XUAN IN 2019 TO HELP THE GOVERNMENT RAISE AWARENESS ABOUT THE IVORY BAN. THE CAMPAIGN WAS PICKED UP BY 10 STATE MEDIA OUTLETS, WHILE THE PSA GARNERED 4.7 MILLION VIEWS ON SOCIAL MEDIA. WE PLACED 2,941 INDOOR/OUTDOOR BILLBOARDS AND SMALLER SIGNAGE WHICH RECEIVED APPROXIMATELY 71 MILLION VIEWS IN AIRPORTS, TRAIN STATIONS, AND BORDER CROSSINGS IN 21 CITIES. ADDITIONALLY, CHINA CUSTOMS PLACED 3,153 POSTERS AT 147 BORDER CROSSINGS IN 42 CITIES, REACHING AN ESTIMATED 32 MILLION PEOPLE. THE VIDEO VERSION OF THIS MESSAGE WAS BROADCASTED ON MULTIPLE STATE MEDIA TV NETWORKS AND MANDATED BY CUSTOMS FOR IN-FLIGHT SHOWINGS ON ALL CHINESE AIRLINES. RESEARCH BY WWF-GLOBESCAN IN CHINA DURING 2018-2019 REVEALED THE SUB-GROUP WITH THE HIGHEST PERSISTING INTENTION TO BUY IVORY IS FREQUENT REGIONAL TRAVELERS. IN ADDITION TO OUR WORK WITH CHINA CUSTOMS, WE PARTNERED WITH SAVE THE ELEPHANTS TO HELP ADDRESS THE CROSS-BORDER IVORY TRADE BETWEEN VIETNAM AND CHINA BY PLACING 12 BILLBOARDS AND 500 POSTERS NEAR BORDER CROSSINGS IN MONG CAI CITY, FEATURING THE MESSAGE THAT BUYING, SELLING OR POSSESSING IVORY CARRIES A PENALTY OF UP TO 15 YEARS IMPRISONMENT WE ARE NOW PLANNING A SIMILAR CAMPAIGN FOR 2020 WITH THE MINISTRY OF CULTURE AND TOURISM FOR MORE EXTENSIVE OUTREACH TO TRAVELERS.

REDUCING EMISSIONS IN CHINA:WILDAID PRODUCED AND RELEASED THREE CAMPAIGNS FOCUSED ON MITIGATING CLIMATE CHANGE IMPACTS BY REDUCING EMISSIONS-INTENSIVE PERSONAL BEHAVIOR IN CHINA. THESE INCLUDED A SPRING SUSTAINABLE DIETS CAMPAIGN FEATURED ON OVER 7000 SCREENS (BILLBOARD AND LED) ACROSS CHINA, AND A WINTER LOW-CARBON TRANSPORT CAMPAIGN FEATURED ON ALMOST 700 SCREENS. IN 2019 WE LAUNCHED A NEW SUSTAINABLE LIFESTYLES CAMPAIGN FEATURING THREE CHINESE CELEBRITIES, INCLUDING WANG LEEHOM, A TAIWANESE STAR CNN NAMED AT THE "KING OF ASIAN POP." THIS CAMPAIGN WAS CO-SPONSORED WITH CHINESE STATE MEDIA PARTNER CHINA YOUTH DAILY, AND REACHED OVER 330 MILLION POTENTIAL IMPRESSIONS, WITH 150 MILLION SOCIAL MEDIA HITS, AND MEDIA COVERAGE ACROSS NATIONAL CHINESE OUTLETS, INCLUDING CCTV, BEIJING PUBLIC TELEVISION, YOUKU, TENCENT, ETC. TOGETHER, WILDAID'S CLIMATE CAMPAIGNS SECURED OVER $60 MILLION IN PRO BONO MEDIA PLACEMENTS.

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