CALIFORNIA TRADE ORG
2321 E 4th Street C318, Santa Ana, CA 92705 www.caltradealliance.org

Total Revenue
$645,012
Total Expenses
$615,155
Net Assets
$78,566

Organizations Filed Purposes: The California Trade Org. (CTO) organizes and manages the California Pavilion at this B2B beauty trade show. This is an annual event where the CTO takes California based health & beauty companies to participate in order to create/increase exports for our members. This past show the CTO had 25 companies exhibit. B2B meetings are organized and delegations of foreign buyers are brought to the pavilion. This activity expands exports for the California beauty industry.

Cosmoprof Worldwide Bologna Italy, March 14th-17th, 2020 (35% of time and resources during a year)Dubai April 15-17, 2020 (35% of time and resources), India June 12-14 and Hong Kong was November 13-15,2019 (35% time and resources). The California Trade Org. (CTO) organizes and manages the California Pavilion at this B2B beauty trade show. This is an annual event where the CTO takes California based health & beauty companies to participate in order to create/increase exports for our members. This past show the CTO had 25 companies exhibit. B2B meetings are organized and delegations of foreign buyers are brought to the pavilion. This activity expands exports for the California beauty industry. The CTO does out reach and recruiting to new innovative companies each year. There is a retention rate of 80% and the remaining are new companies each year. The planning and procedures to make this show a success for the California Pavilion begin about six months before the show date and end a few weeks after the show commences. Cosmoprof Worldwide Bologna is the largest of the trade shows the CTO has a presence at during the year. Thus this show demands the most time and resources of the CTO, as well as results the highest increase/new to market exports.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Cesar ArellanesSecretary20$42,000
Daniel RodriguezTreasurer8$0
Jacob RubensteinPresident8$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202021699349301777_public.xml