Organizations Filed Purposes:
To promote the use of bicycles, with the goal of creating safe, convenient, and enjoyable bicycling.
Organized two Open Streets events in Santa Cruz County (in Santa Cruz and Watsonville) to promote active and healthy transportation to approximately 15,000 attendees, 3,000 in Watsonville and 12,0000 in Santa Cruz, by closing a portion of the road to cars for biking, walking, skating and recreation. These events provided access to over 60 local organizations which set up outreach booths, provided interactive family activities, and encouraged active transportation. Outcomes included increasing the public's knowledge of local nonprofit resources and encouraging long-term changes in walking and biking habits.
The Earn-a-Bike program provided 85 local middle- and high-school students in need with bike safety and maintenance training, and, upon completion of the curriculum, their own free bicycle and accessories. They also received leadership training and nutrition education. The planned outcomes are to increase the youths' knowledge of nutrition guidelines and healthy, easy to prepare snacks, increase the youths' knowledge of bicycle safety, increase their use of bicycles as transportation, grow the bicycling community, and to encourage civic engagement.The Middle School Bike Club provided 90 youth, at two local schools, with after-school bike safety training. Participants received the following benefits: weekly activity and exercise, bike safety training, and on the bike practice in a group setting. The planned outcomes of this program are to increase youths' knowledge of bicycling safety and thus, increase their confidence, increase their use of bicycles in daily transportation, and to provide a continuing education for youth who complete the Earn-a-Bike program.
In order to encourage people to bike to local events, we provided free valet bike parking to attendees. Events included concerts, street fairs, and community events. Our goal is to reduce traffic congestion and encourage sustainable transportation. We provide this service at approximately 14 events, which translates into about 1,500 individuals served.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Gina Cole | Executive Dir. | 40 | $28,360 |
| Jenneke Strauss | Former Exec Dir | 40 | $21,697 |
| Connie Wilson | Board Member | 1 | $0 |
| Peter Whitford | Board Member | 1 | $0 |
| Robert Singleton | Board Member | 1 | $0 |
| Greg Mcpheeters | Board Member | 1 | $0 |
| Kristen Lee | Board Member | 1 | $0 |
| Graham Freeman | Board Member | 1 | $0 |
| Amelia Conlen | Secretary | 1 | $0 |
| Steve Lustgarden | Treasurer | 1 | $0 |
| Matthew Greenfield | Board Chair | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202022889349300232_public.xml