DOWNTOWN ASSOCIATION OF SANTA CRUZ
740 FRONT STREET 160, SANTA CRUZ, CA 95060 www.downtownsantacruz.com

Total Revenue
$442,737
Total Expenses
$376,849
Net Assets
$94,125

Organizations Filed Purposes: TO PROVIDE LEADERSHIP IN ORDER TO CREATE, PROMOTE, AND DEVELOP DOWNTOWN AS A VIBRANT AND SUCCESSFUL BUSINESS, ENTERTAINMENT, RESIDENTIAL, AND COMMUNITY CENTER.

MARKETING TO PROMOTE A POSITIVE IDENTITY FOR THE AREA THROUGH ADVERTISING AND PUBLIC RELATIONS PROGRAMS - INCLUDING HOLIDAY STREET LIGHTING. PROMOTIONAL CAMPAIGN AND FAIRS - THE ORGANIZATION PRODUCED A COLOR CATALOG, EDITORIAL CALENDAR OF EVENTS AND DISPLAY ADVERTISING VEHICLE TO ACCOMPANY HOLIDAY EVENTS, AND COORDINATE FAIRS. PROMOTE TOURIST INDUSTRY TO ENCOURAGE VISITORS TO SANTA CRUZ AND PROVIDE VISITOR INFORMATION SERVICES. PROVIDE CLEAN AND SAFE SERVICES THROUGH OUR DOWNTOWN AMBASSADOR PROGRAM TO BETTER SUPPORT DOWNTOWN BUSINESS AND VISITORS.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Abra AllanEXECUTIVE DI40$45,008
ChipEXECUTIVE DI40$11,809
Angie SmithDIRECTOR1$0
Cara PearsonVICE PRESIDE1$0
Valerie MosellePRESIDENT1$0
Suna LockCOMMITTEE CH1$0
Bill KempfDIRECTOR1$0
Linnaea Holgers JamesCOMMITTEE CH1$0
David GuzmanTREASURER1$0
Shiri GradeckCOMMITTEE CH1$0
Stuyvie Bearns EstevaDIRECTOR1$0
Jennalee DahlanDIRECTOR1$0
Janis CoulterSECRETARY1$0
Emily CoonertyDIRECTOR1$0
Patrice BoyleDIRECTOR1$0
Kamala AllisonDIRECTOR1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202120699349300527_public.xml