SANTA MONICA TRAVEL AND TOURISM
2427 Main St, Santa Monica, CA 90405 www.santamonica.com

Total Revenue
$7,996,551
Total Expenses
$7,891,869
Net Assets
$1,991,484

Organizations Filed Purposes: THE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.

TOURISM MARKETING DISTRICT (TMD)- A PROGRAM IN CONJUNCTION WITH SANTA MONICA HOTELS FOR THE PURPOSE OF PROVIDING A SELF-ASSESSMENT ON QUALIFYING HOTELS TO GENERATE ADDITIONAL REVENUES FOR TOURISM PROMOTION AND MARKETING. THE ADDITIONAL REVENUES ARE USED TO FUND INTERNATIONAL MARKETING AND SALES CAMPAIGNS TO PROMOTE SANTA MONICA AND ITS LODGING ESTABLISHMENTS.

VISITOR MARKETING - THE BUREAU AIMS TO INCREASE TOURISM IN THE CITY OF SANTA MONICA THROUGH VARIOUS MEANS INCLUDING:(1) PROVIDING INFORMATION THROUGH PROMOTIONAL MATERIALS SUCH AS PRINTED VISITOR'S GUIDES AND THE CITY'S OFFICIAL WEBSITE (WWW.SANTAMONICA.COM).(2) REPRESENTING THE CITY OF SANTA MONICA IN TRAVEL TRADESHOWS IN OTHER CITIES, BOTH DOMESTIC AND INTERNATIONAL.(3) DEVELOPING RELATIONSHIPS WITH THOSE IN THE TRAVEL INDUSTRY TO PROMOTE THE CITY OF SANTA MONICA AS A TRAVEL DESTINATION.

VISITOR SERVICESPROVIDING INFORMATION THROUGH THE OPERATION OF TOURIST INFORMATION KIOSKS AND GIFT SHOPS SELLING SANTA MONICA BRANDED SOUVENIR ITEMS.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Misti KernsCEO40$279,464
Kimberly SidoriakCMO40$161,240
Evan EdwardsOper Director40$150,000
Brian Wright40$145,000
Rachel LozanoDIRECTOR - VS40$123,500
Omark HolmesMARKETING DIRECTOR40$107,730
Laurel RosenBOARD MEMBER0$0
Matthew LehmanChairman0$0
Angela RogersBOARD MEMBER0$0
Deepak MehraBOARD MEMBER0$0
Michael BridgesBOARD MEMBER0$0
Joyce SymeVICE CHAIR0$0
Derek MccannBOARD MEMBER0$0
Daniel Ben-EfraimBOARD MEMBER0$0
Juan ViramontesBOARD MEMBER0$0
Gerry PeckSEC / TREAS0$0
Damien HirschTreasurer0$0
Albin GieliczSecretary0$0
Rosemary RegalbutoBOARD MEMBER0$0
Neil CarreyBOARD MEMBER0$0
Darlene EvansBOARD MEMBER0$0
Richard ChackerChairman0$0
Nicole FlynnVICE CHAIR1$0
Lauralee AschBOARD MEMBER0$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202041959349303604_public.xml