Organizations Filed Purposes:
THE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.
TOURISM MARKETING DISTRICT (TMD)- A PROGRAM IN CONJUNCTION WITH SANTA MONICA HOTELS FOR THE PURPOSE OF PROVIDING A SELF-ASSESSMENT ON QUALIFYING HOTELS TO GENERATE ADDITIONAL REVENUES FOR TOURISM PROMOTION AND MARKETING. THE ADDITIONAL REVENUES ARE USED TO FUND INTERNATIONAL MARKETING AND SALES CAMPAIGNS TO PROMOTE SANTA MONICA AND ITS LODGING ESTABLISHMENTS.
VISITOR MARKETING - THE BUREAU AIMS TO INCREASE TOURISM IN THE CITY OF SANTA MONICA THROUGH VARIOUS MEANS INCLUDING:(1) PROVIDING INFORMATION THROUGH PROMOTIONAL MATERIALS SUCH AS PRINTED VISITOR'S GUIDES AND THE CITY'S OFFICIAL WEBSITE (WWW.SANTAMONICA.COM).(2) REPRESENTING THE CITY OF SANTA MONICA IN TRAVEL TRADESHOWS IN OTHER CITIES, BOTH DOMESTIC AND INTERNATIONAL.(3) DEVELOPING RELATIONSHIPS WITH THOSE IN THE TRAVEL INDUSTRY TO PROMOTE THE CITY OF SANTA MONICA AS A TRAVEL DESTINATION.
VISITOR SERVICESPROVIDING INFORMATION THROUGH THE OPERATION OF TOURIST INFORMATION KIOSKS AND GIFT SHOPS SELLING SANTA MONICA BRANDED SOUVENIR ITEMS.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Misti Kerns | CEO | 40 | $279,464 |
| Kimberly Sidoriak | CMO | 40 | $161,240 |
| Evan Edwards | Oper Director | 40 | $150,000 |
| Brian Wright | | 40 | $145,000 |
| Rachel Lozano | DIRECTOR - VS | 40 | $123,500 |
| Omark Holmes | MARKETING DIRECTOR | 40 | $107,730 |
| Laurel Rosen | BOARD MEMBER | 0 | $0 |
| Matthew Lehman | Chairman | 0 | $0 |
| Angela Rogers | BOARD MEMBER | 0 | $0 |
| Deepak Mehra | BOARD MEMBER | 0 | $0 |
| Michael Bridges | BOARD MEMBER | 0 | $0 |
| Joyce Syme | VICE CHAIR | 0 | $0 |
| Derek Mccann | BOARD MEMBER | 0 | $0 |
| Daniel Ben-Efraim | BOARD MEMBER | 0 | $0 |
| Juan Viramontes | BOARD MEMBER | 0 | $0 |
| Gerry Peck | SEC / TREAS | 0 | $0 |
| Damien Hirsch | Treasurer | 0 | $0 |
| Albin Gielicz | Secretary | 0 | $0 |
| Rosemary Regalbuto | BOARD MEMBER | 0 | $0 |
| Neil Carrey | BOARD MEMBER | 0 | $0 |
| Darlene Evans | BOARD MEMBER | 0 | $0 |
| Richard Chacker | Chairman | 0 | $0 |
| Nicole Flynn | VICE CHAIR | 1 | $0 |
| Lauralee Asch | BOARD MEMBER | 0 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202041959349303604_public.xml