SONOMA COUNTY TOURISM BUREAU
400 AVIATION ROAD NO 500, SANTA ROSA, CA 95403 www.sonomacounty.com

Total Revenue
$8,714,471
Total Expenses
$9,111,452
Net Assets
$4,917,313

Organizations Filed Purposes: PROMOTE OVERNIGHT STAYS AND ENCOURAGE TOURISM WITHIN SONOMA COUNTY

TO PROMOTE SONOMA COUNTY AS A PREMIER OVERNIGHT DESTINATION WITH UNIQUE AND DIVERSE EXPERIENCES.

CONSUMER MARKETING/GROUP BUSINESS DEVELOPMENT/TRAVELTRADE/COMMUNITY ENGAGEMENT: THE SONOMA COUNTY TOURISM BUREAU WORKSTO DRIVE OVERNIGHT VISITATION TO THE AREA RESULTING IN INCREASED ECONOMIC IMPACT FOR SONOMA COUNTY. THIS IS ACCOMPLISHED THROUGH A VARIETY OF SALES AND MARKETING PROGRAMS DESIGNED TO COMPEL BOTH LEISURE AND BUSINESS TRAVEL FROM WITHIN CALIFORNIA, ACROSS THE COUNTRY AND IN KEY MARKETS AROUND THE WORLD. SONOMA COUNTY TOURISM BUREAU ALSO WORKS ACROSS THE COUNTY TO ENSURE THE ORGANIZATION IS MEETING THE NEEDS OF ITS LOCAL RESIDENTS, KEY STAKEHOLDERS AND OTHER IMPORTANT CONSTITUENTS.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Claudia VecchioCHIEF EXECUTIVE OFFICER40$238,608
Timothy R Zahner Left 92018CHIEF MARKETING OFFICER40$146,465
William Judson Left 42019CHIEF FINANCIAL OFFICER40$127,140
Paula JohnsonDIRECTOR OF OPERATIONS40$106,172
Pauline WoodDIRECTOR1$0
Gary SapersteinDIRECTOR1$0
Bert RangelDIRECTOR1$0
Dan ParksDIRECTOR1$0
Crista LuedtkeDIRECTOR1$0
James LunchiniDIRECTOR1$0
Rachel LegrandDIRECTOR1$0
Karissa KruseDIRECTOR1$0
Steve JungVICE CHAIR1$0
Keo HornbostelTREASURER1$0
Michelle HestonSECRETARY1$0
Karen CollinsDIRECTOR1$0
Dan ChristensenDIRECTOR1$0
Thera ButtaroDIRECTOR1$0
Jennifer BuffoDIRECTOR1$0
Percy BrandonDIRECTOR1$0
Tom BirdsallDIRECTOR1$0
Joe BartolomeiCHAIR1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202001979349306815_public.xml