Organizations Filed Purposes:
Tuolumne County Visitors Bureau Incorporated (TCVB) is a nonprofit mutual benefit corporation, organized November 23, 1983, under the laws of the State of California and under Section 501(c)(6) of the Internal Revenue Code and operates under the name Tuolumne County Visitors Bureau. TCVB was formed by an organizing committee consisting of the Tuolumne County Lodging Association, the Tuolumne County Chamber of Commerce, the Highway 120 Association, and the Sonora Pass Vacationland Association. TCVB is the designated Destination Marketing Organization for promoting Tuolumne County and the Yosemite Gold Country to visitors on a regional, statewide, national, and global level with a focus on historical towns, four-season recreation, arts and theater, farms, wineries, and accommodations. The TCVB is home to the Tuolumne County Film Commission. The TCVB is key to economic recovery following local and regional crises (i.e. wildfires, floods). TCVB is funded mainly through a portion of the Tra
Tuolumne County Visitors Bureau is the Marketing Organization designated to promote tourism in Tuolumne County on a regional, statewide, national, and global level, focusing on a strategic marketing plan using print, on-line, social media, television, radio, and public relations.
The 2018-2019 Annual Report highlights the following items:Focused Community Outreach/Local MarketingEnhanced AdvertisingStrategic PlanningMedia and Travel Trade HighlightsUpgraded Social MediaTravel ShowsIncreased Strategic Partnerships2019 Tuolumne County Vacation PlannerExpanded Public RelationsStrengthening of The TCVB TeamVisitor Information Centers & ServicesIndustry Partners/AssociationsFilm Commission Website Current Marketing Activity with Long-Term Perspective and GoalsMulti-Platform MarketingBrand USA/Visit California Co-Op San Francisco-based KGO Radio Station Marketing: Radio, Print, Online, Social Media, Email audiencesTrade ShowsRegional Television MarketingNewspaperWebsiteFamiliarization ToursDeveloping matching funds marketing programs for Tuolumne non-profitsBlack Diamond Marketing and Trade AgencyAugmented Tuolumne County Tourism Stats 2018-2019 Tuolumne County Tourism StatsTotal Direct Travel Spending: $ 273.1 MillionTourism Industry Employment: 4,000 jobs Government Revenue Generated by TourismLocal Sales Tax Receipts: $ 9.5 MillionState Sales Tax Receipts: $ 11.8 MillionThe Bureau maintains and operates two visitor centers: Sonora and seasonally in Groveland at the Yosemite Gateway Museum; Both operate seven days a week during peak season and various days during off-peak. The Groveland Visitors Center is seasonal from May to November where Yosemite Park Employees sell park passes throughout the summer. Staff greet guests, make hotel reservations and referrals, help plan trips, and distribute literature. The Visitors Bureau also supports the Yosemite National Park Ranger Program. Daily operations include: 1. Strong emphasis on personal service is extended to all visitors. 2.800 toll-free information and service phone line. 3. Personal reservation and attraction bookings by staff. 4. Timely material fulfillment. 5. Customized itineraries and maps; County-wide Calendar of Events. 6. Timely response to media requests. 7. Frequent contact with travel trade representatives including Familiarization Tours, sales missions and trade shows. 8. Full-time staff responsible for marketing, media, communications and trade, membership, Bureau operations, Visitors Centers and customer service. 9. Provide destination website for Visitor information 24/7. 10. Social Media by way of Facebook, Twitter, Pinterest and Instagram. 11. On-line Vacation Planner which may be read on-line and/or downloaded. 12. Condensed Vacation Planner in six languages: English, French, French Canadian, Mandarin, Spanish and German.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Lisa Mayo | Executive Dir. | 40 | $96,940 |
| Mark Truppner | Vice Chair | 1 | $0 |
| Betsy Hurst-Younger | Director | 1 | $0 |
| Teri Marshall | Director | 1 | $0 |
| Katie Dunn | Director | 1 | $0 |
| Launa Valente | Director | 1 | $0 |
| Stephen Willey | Director | 1 | $0 |
| Margaret Davis | Chairperson | 1 | $0 |
| Judy Grossman | Director | 1 | $0 |
| Stephanie Mccaffrey | Director | 1 | $0 |
| Katie Fromm | Treasurer | 2 | $0 |
| Kathy Hakl | Director | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202001369349302335_public.xml