MARKETING SCIENCE INSTITUTE
1000 MASSACHUSETTS AVENUE, CAMBRIDGE, MA 02138 www.msi.org

Total Revenue
$827,620
Total Expenses
$926,147
Net Assets
$0

Organizations Filed Purposes: MARKETING SCIENCE INSTITUTE IS DEDICATED TO BRIDGING THE GAP BETWEEEN MARKETING SCIENCE THEORY AND BUSINESS PRACTICE. THE INSTITUTE IS A CORPORATE-MEMBERSHIP BASED ORGANIZATION WITH LEADING RESEARCHERS FROM UNIVERSITIES WORLDWIDE PARTICIPATING IN MSI RESEARCH PROGRAMS.

RESEARCH AND DISSEMINATION OF RESEARCH FINDINGS IN THE SCIENCE OF MARKETING

MARKETING RESEARCH PROGRAMS COVERING APPROXIMATELY TWENTY-FIVE TOPICS IN THE AREAS OF BRAND EQUITY, METRICS, MANAGING CUSTOMERS, THE ROLE OF MARKETING, RESEARCH TOOLS AND OTHER ISSUES

DISSEMINATION OF MARKETING KNOWLEDGE THROUGH APPROXIMATELY TWENTY-FIVE PUBLICATIONS, INCLUDING RESEARCH REPORTS, MONOGRAPHS AND BOOKS, ELECTRONIC PUBLICATIONS DISTRIBUTED VIA OUR WEBSITE, AND PRESENTATIONS AND MEETINGS OF MARKETING PRACTITIONERS

SPECIAL TOPIC CONFERENCES BRINGING TOGETHER LEADING ACADEMICS AND PRACTITIONERS IN THE FIELD OF MARKETING

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Brian KostantinVICE PRESIDENT/INTERIM CFO40$257,952
Cheryl TotoFORMER CEO40$189,820
Kate GreyMANAGING DIRECTOR40$177,348
Earl TaylorCHIEF KNOWLEDGE OFFICER40$136,249
Sherry PincusSENIOR DIRECTOR, MSI RESEARCH PROGRAM40$121,582
Shannon Nutter-WiersbitzkyBOARD MEMBER1$0
Pamela ForbusBOARD MEMBER1$0
Martyn CrookBOARD MEMBER1$0
Kevin Lane KellerBOARD MEMBER1$0
Brian CooperBOARD MEMBER1$0
Carl F MelaBOARD MEMBER1$0
Linda VytlacilBOARD MEMBER/INTERIM PRESI1$0
Sean BruichBOARD MEMBER1$0
Barbara KahnEXECUTIVE DIRECTOR20$0

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