PARENTS CAMPAIGN
222 N PRESIDENT ST NO 102, JACKSON, MS 39201 www.msparentscampaign.org

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Organizations Filed Purposes: THE MISSION OF THE PARENTS' CAMPAIGN IS TO ENSURE A BRIGHTER FUTURE FOR MISSISSIPPI CHILDREN BY PROMOTING BETTER PUBLIC SCHOOLS THROUGH PARENT ADVOCACY. THE ORGANIZATION INFORMS PARENTS OF LEGISLATION THAT AFFECTS SCHOOLS, HELPS THEM IDENTIFY AND CONTACT THEIR OWN LEGISLATORS, AND REPORT TO THEM ABOUT HOW THEIR LEGISLATORS VOTE ON BILLS THAT DETERMINE THE LEVEL OF EDUCATION OFFERED THEIR CHILDREN. BY GIVING PARENTS A MEANS BY WHICH THEIR VOICES CAN BE HEARD, THE ORGANIZATION IS WORKING TO CHANGE MISSISSIPPI FOR THE BETTER.

TO ENSURE BRIGHTER FUTURES FOR MS CHILDREN BY IMPROVING PUBLIC SCHOOLS THROUGH PARENT ADVOCACY.

IN 2018-2019, THE PARENTS' CAMPAIGN (TPC) FOCUSED ON ENGAGING THE PUBLIC IN THE LEGISLATIVE PROCESS, WITH THE GOAL OF MOVING FORWARD POLICIES THAT IMPROVE MISSISSIPPI'S PUBLIC SCHOOLS.COMMUNICATION & OUTREACH:TO FURTHER ITS GOAL OF IMPROVING THE STATE'S PUBLIC EDUCATION SYSTEM, TPC WORKED COOPERATIVELY WITH VARIOUS PARENT GROUPS, SCHOOL DISTRICTS, EDUCATION ORGANIZATIONS, AND BUSINESS AND CIVIC GROUPS STATEWIDE. TPC PARTICIPATED IN APPROXIMATELY 223 MEETINGS, WHICH INVOLVED MORE THAN 8,158 PEOPLE. APPROXIMATELY 630 PEOPLE ATTENDED 27 SPEAKING ENGAGEMENTS IN WHICH TPC PRESENTED PROGRAMS.TPC CONTINUED TO GROW ITS MEMBERSHIP, RECRUITING 423 NEW MEMBERS. THE NATION BUILDER DATABASE SYSTEM WAS USED TO MANAGE MEMBERSHIP RECORDS; TPC ALSO USED NATION BUILDER'S INTEGRATED TEXT MESSAGING AND SOCIAL MEDIA TOOLS IN MEMBER OUTREACH EFFORTS. TPC HAS TWO FULL-TIME OUTREACH/MEMBERSHIP STAFF. THROUGHOUT THE YEAR, TPC PROVIDED REGULAR EMAIL UPDATES TO INFORM MEMBERS OF LEGISLATION AND POLICY ISSUES AFFECTING PUBLIC EDUCATION IN MISSISSIPPI. SOCIAL MEDIA EFFORTS RESULTED IN 1,057 NEW FOLLOWERS ON TPC'S FACEBOOK PAGE, 195 NEW FOLLOWERS ON TPC'S TWITTER ACCOUNT, AND 41 NEW FOLLOWERS ON TPC'S INSTAGRAM ACCOUNT.PUBLIC ENGAGEMENT TOOLS:TPC PROVIDED ONLINE PUBLIC ENGAGEMENT TOOLS DESIGNED TO ALLOW MEMBERS TO IDENTIFY AND CONTACT ALL OF THE LEGISLATORS WHO REPRESENT EACH SCHOOL DISTRICT AND TO VIEW INFORMATION SPECIFIC TO THE DISTRICT, SUCH AS THE LEVEL OF UNDERFUNDING FOR THE CURRENT YEAR AND THE SCHOOL DISTRICT'S ACCOUNTABILITY RATINGS. ALL OF THE EXTENSIVE RESOURCES AND INFORMATION HOUSED IN THE TPC WEBSITE ARE OFFERED TO MEMBERS AND THE PUBLIC AT LARGE AT NO COST. THESE RESOURCES INCLUDE COMPREHENSIVE VOTING RECORDS AND WEB PAGES PROVIDING COMPLETE CONTACT INFORMATION FOR LEGISLATORS IN EVERY SCHOOL DISTRICT. THERE IS NO COST FOR MEMBERSHIP OR FOR ANY SERVICE PROVIDED BY TPC.TPC CONTINUED TO USE THE FACEBOOK-BASED VOTE REPORTING SYSTEM THAT IT INTRODUCED IN THE 2016 LEGISLATIVE SESSION. THE SYSTEM ALLOWS MEMBERS TO FOLLOW CUSTOM-BUILT "ED REPORT" FACEBOOK PAGES OF LEGISLATORS WHOSE VOTES THEY WANT TO TRACK; THOSE LEGISLATORS' VOTES THEN SHOW UP IN MEMBERS' FACEBOOK NEWS FEEDS, PROVIDING AN INSTANT, EASY WAY TO SEE HOW LEGISLATORS VOTE ON IMPORTANT BILLS.LEGISLATIVE ACTION:DURING THE 2019 LEGISLATIVE SESSION, TPC TRACKED POLICY DECISIONS AND LAWMAKERS' ACTIONS BY ATTENDING WEEKLY MEETINGS OF LEGISLATIVE COMMITTEES AND MONITORING HOUSE AND SENATE FLOOR DEBATES AND VOTES. LAWMAKERS' VOTES WERE REPORTED BY TPC VIA THE TOOLS DESCRIBED IN PREVIOUS SECTIONS OF THIS REPORT. MEMBERS OF THE PARENTS' CAMPAIGN INFLUENCED LEGISLATIVE ACTION BY CALLING, TEXTING, AND EMAILING THEIR REPRESENTATIVES AND SENATORS, POSTING ON SOCIAL MEDIA, ORGANIZING MEETINGS, AND RECRUITING OTHER CONCERNED CITIZENS TO JOIN THEIR EFFORTS. TPC ALSO MET REGULARLY AND COORDINATED LEGISLATIVE EFFORTS WITH LEADERS OF OTHER EDUCATION ADVOCACY ORGANIZATIONS.TPC'S SUCCESSES IN THE 2019 LEGISLATIVE SESSION INCLUDED:- A SALARY INCREASE OF $1,500 ANNUALLY FOR TEACHERS AND ASSISTANT TEACHERS- AN INCREASE IN THE K-12 APPROPRIATION OF $21.9-MILLION OVER PRIOR-YEAR- DEFEAT OF ALL BILLS OPPOSED BY TPC; THE 23 HARMFUL BILLS INCLUDED- NINE VOUCHER BILLS USING PUBLIC FUNDS TO PAY TUITION AT PRIVATE SCHOOLS- SIX BILLS MAKING SCHOOL BOARDS MORE SUSCEPTIBLE TO TAKEOVER BY PRIVATIZATION FORCES- FIVE BILLS ALLOWING TAX CREDIT AND TAX DEDUCTION SCHOLARSHIPS (VOUCHERS)LEGISLATORS IN BOTH PARTIES REPORTED THAT THE DEFEAT OF THESE BILLS WAS THE RESULT OF PHONE CALLS, EMAILS, CONTACTS THROUGH SOCIAL MEDIA, AND PERSONAL VISITS THAT LEGISLATORS RECEIVED FROM CONSTITUENTS.

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