DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION
325 NORTH ST PAUL STREET NO 700, DALLAS, TX 75201 www.dtpid.com

Total Revenue
$35,361,846
Total Expenses
$10,371,332
Net Assets
$24,990,514

Organizations Filed Purposes: THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS.

IN SUPPORT OF DALLAS' EFFORT TO BE A TOP 5 DESTINATION FOR CONVENTIONS AND TOURISM, THE DTPID'S PRIMARY PURPOSE IS TO ADVANCE & PROMOTE BUSINESS WITHIN THE HOTEL AND TOURISM INDUSTRY.

APPROXIMATELY 40% OF THE DISTRICT'S RESOURCES ARE USED FOR VARIOUS SALES EFFORTS DIRECTED AT ATTRACTING MEETINGS AND CITY-WIDE CONVENTIONS TO DALLAS AND THE DISTRICT'S HOTEL MEMBERS. THESE EFFORTS ARE DESIGNED TO BUILD COMPETITIVE PROPOSALS THAT ENCOURAGES THE SELECTION OF DALLAS OVER OTHER MEETING DESTINATIONS AROUND THE COUNTRY. THOSE MEETINGS THAT DECIDE TO MEET IN DALLAS WILL BRING NEW VISITORS TO THE DESTINATION FOR THE BETTERMENT OF THE DISTRICT MEMBERS AND THE CITY AS A WHOLE.

APPROXIMATELY 35% OF THE DISTRICT'S RESOURCES ARE USED TO MARKET THE DESTINATION. THESE PROMOTION AND ADVERTISING EFFORTS ARE ALSO DESIGNED TO BRING ADDITIONAL VISITORS TO DALLAS AND THE DISTRICT'S HOTEL MEMBERS. THE EFFORTS INCLUDE TV, PRINT, RADIO, AND OUTDOOR ADVERTISING ALONG WITH DIGITAL, MOBILE AND SOCIAL MEDIUMS. THE MARKETING EFFORTS WILL BE TARGETED TO THE SALES ACTIVITY MARKETS TO AID IN THE SELECTION OF DALLAS AS WELL AS INCREASE LEISURE VISITORS AND MEETING ATTENDEES.

THE REMAINING 25% OF THE DISTRICT'S RESOURCES ARE USED IN PERFORMANCE OF SITE VISITS, FAMILIARIZATION TOURS, MARKETING SUPPORT OF THE DALLAS CONVENTION AND VISITORS BUREAU, AND IN SUPPORT OF OTHER ACTIVITIES INCLUDING RESEARCH, LEGAL, AUDIT, AND OTHER ADMINISTRATIVE SERVICES IN FURTHERANCE OF ITS PRIMARY PURPOSE.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Robert WatsonSECRETARY2$0
Mark WoelfferVICE CHAIR2$0
Greg WhiteCHAIRMAN10$0
Patti HansenDIRECTOR1$0
Mike PatelDIRECTOR1$0
Brett KrafftDIRECTOR1$0
Michael KofflerDIRECTOR1$0
Sean KennertyDIRECTOR1$0
Kevin GilbertDIRECTOR1$0
Andrea GatesDIRECTOR1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202101409349301105_public.xml