AMERICAN COALITION FOR CLEAN COAL ELECTRICITY
1001 G STREET NW NO 1000 W, WASHINGTON, DC 20001 www.americaspower.org

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Organizations Filed Purposes: THE AMERICAN COALITION FOR CLEAN COAL ELECTRICITY (ACCCE) IS THE ONLY ORGANIZATION WHOSE SOLE MISSION IS TO ADVOCATE ON BEHALF OF THE NATION'S FLEET OF COAL-FIRED POWER PLANTS. THIS MISSION IS IMPORTANT BECAUSE THE COAL FLEET HELPS ENSURE AFFORDABLE ELECTRICITY PRICES, A DIVERSE ELECTRICITY SUPPLY, AND A RELIABLE ELECTRICITY GRID.

ADVOCATE PUBLIC POLICIES THAT ADVANCE ENVIRONMENTAL IMPROVEMENT, ECONOMIC PROSPERITY, & ENERGY SECURITY.

FEDERAL POLICY AND ADVOCACY:ACCCE ADVOCATES ON BEHALF OF THE COAL-BASED ELECTRICITY INDUSTRY AT THE FEDERAL LEVEL, AS WELL AS IN THE STATES. ACCCE CONDUCTS POLICY ANALYSIS AND DEVELOPS FACTUAL MATERIALS TO EXPLAIN THE BENEFITS OF THE COAL FLEET AND THE EFFECTS OF PUBLIC POLICIES ON COAL-BASED ELECTRICITY AND ELECTRICITY CONSUMERS. THESE MATERIALS ARE USED BY ACCCE STAFF AND ACCCE MEMBER COMPANIES TO EDUCATE CONGRESS, THE EXECUTIVE BRANCH, ELECTED AND APPOINTED STATE OFFICIALS, AND MANY OTHER STAKEHOLDERS. MAJOR ACTIVITIES IN 2016 INCLUDED:- GREENHOUSE GAS STANDARDS FOR EXISTING COAL PLANTS: IN AUGUST 2015, EPA FINALIZED REGULATIONS ("CLEAN POWER PLAN") THAT REQUIRE STATES TO ESTABLISH CO2 STANDARDS FOR COAL-FIRED ELECTRIC POWER PLANTS. DURING 2016, ACCCE WORKED WITH CONGRESS, STATE OFFICIALS, AND MANY OTHER STAKEHOLDERS TO OVERTURN THE CLEAN POWER PLAN BECAUSE ACCCE AND MANY OTHERS BELIEVE THE CLEAN POWER PLAN IS ILLEGAL, WILL INCREASE ENERGY PRICES NEEDLESSLY, WILL HAVE VIRTUALLY NO ENVIRONMENTAL BENEFITS, AND COULD THREATEN ELECTRIC GRID RELIABILITY.- STUDIES AND ANALYSIS: ACCCE DEVELOPED AND DISSEMINATED MANY TYPES OF FACT-BASED INFORMATION. THIS INFORMATION INCLUDED, FOR EXAMPLE, THE EFFECTS OF ENERGY EXPENDITURES ON FAMILIES AT DIFFERENT INCOME LEVELS; INDUSTRY INVESTMENT IN EMISSION CONTROLS FOR THE COAL FLEET; AND REPORTS ABOUT THE INCREASING RETIREMENTS OF COAL-FIRED ELECTRIC GENERATING UNITS.

STATE ADVOCACY:REGIONAL, STATE, AND LOCAL GOVERNMENT OFFICIALS AND ORGANIZATIONS ENGAGE IN PUBLIC POLICY ACTIVITIES THAT AFFECT THE COAL FLEET. ACCCE STAYS ABREAST OF THESE ACTIVITIES IN MANY STATES, ESPECIALLY STATES WITH SIGNIFICANT COAL PRODUCTION, STATES THAT RELY ON COAL FOR MUCH OF THEIR ELECTRICITY, AND STATES WHERE THERE IS OPPOSITION TO THE COAL FLEET. ACCCE REPRESENTS THE COAL FLEET BEFORE INFLUENTIAL PUBLIC POLICY GROUPS, ESPECIALLY ORGANIZATIONS THAT REPRESENT ELECTED AND APPOINTED STATE OFFICIALS. WHILE ACCCE TYPICALLY ENGAGES POLICYMAKERS ON A VARIETY OF ISSUES, THE MAIN EMPHASIS OF STATE-RELATED ACTIVITIES IN 2016 FOCUSED ON OUTREACH TO EDUCATE STATE OFFICIALS REGARDING THE IMPACTS OF THE CLEAN POWER PLAN (SEE ABOVE).

COMMUNICATIONS:ACCCE SEEKS TO EDUCATE THE PUBLIC AND MEDIA - THROUGH VARIOUS PLATFORMS, INCLUDING EARNED AND DIGITAL MEDIA - REGARDING THE IMPORTANCE OF THE COAL FLEET AND THE ECONOMIC HARM CAUSED BY POLICIES THAT WOULD SHUT DOWN COAL-FIRED POWER PLANTS. ACCCE'S COMMUNICATIONS EFFORTS INCLUDED BOTH REGIONAL AND NATIONAL EFFORTS. A BROAD RANGE OF TACTICS WERE EMPLOYED:- DIGITAL CONTENT: ACCCE PROMOTED DIGITAL CONTENT AND RADIO SPOTS ENCOURAGING PEOPLE TO LEARN MORE ABOUT THE ROLE COAL-BASED ELECTRICITY PLAYS IN THEIR LIVES AND URGING THEM TO SUPPORT POLICIES THAT SUPPORT COAL-BASED ELECTRICITY. THE CONTENT WAS PROMOTED ON SOCIAL PLATFORMS INCLUDING YOUTUBE, GOOGLE, FACEBOOK AND TWITTER. RADIO SPOTS RAN PRIMARILY IN THE D.C. MARKET.- POLLING: ACCCE CONDUCTED POLLING TO GAIN INSIGHTS INTO THE PUBLIC'S PERCEPTION OF THE ROLE OF COAL-BASED ELECTRICITY AND REGULATIONS THAT IMPACT THE COAL FLEET AND ELECTRICITY CONSUMERS.- EARNED MEDIA: ACCCE MONITORED MEDIA OUTLETS, CONDUCTED INTERVIEWS, AND ISSUED PRESS STATEMENTS.

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