Organizations Filed Purposes:
THE MISSION OF BRAND USA IS TO ENCOURAGE INCREASED INTERNATIONAL VISITATION TO THE UNITED STATES AND TO GROW AMERICA'S SHARE OF THE GLOBAL TRAVEL MARKET. IN DOING SO, WE AIM TO BRING MILLIONS OF NEW INTERNATIONAL VISITORS WHO SPEND BILLIONS OF DOLLARS TO THE UNITED STATES.
PROMOTION OF THE U.S. AS A PREMIER TRAVEL DESTINATION & COMMUNICATING U.S. ENTRY/EXIT POLICIES & PROCEDURES.
CONSUMER MARKETING CAMPAIGNS PROMOTING INCREASED INTERNATIONAL TRAVEL TO THE UNITED STATES IN FURTHERANCE OF CTP'S LEGISLATIVELY MANDATED MISSION. THE CAMPAIGNS ARE COMPRISED OF TV, OUT OF HOME, DIGITAL, PRINT, AND SOCIAL COMPONENTS IN 11 COUNTRIES AND ARE ACTIVE YEAR ROUND. AS A RESULT OF THE COVID-19 GLOBAL PANDEMIC DECLARED IN MARCH 2020, CTP ADJUSTED ITS BUDGET AND ACTIVITES, CONSUMER ENGAGEMENT, AND BUSINESS-TO-BUSINESS EFFORTS.
CTP COOPERATIVE MARKETING INTRODUCES POTENTIAL INTERNATIONAL VISITORS TO THE DESTINATIONS AND ATTRACTIONS THAT COMPRISE THE TOURISM OPPORTUNITIES WITHIN THE UNITED STATES. THESE EFFORTS ARE FURTHERED THROUGH CONTENT CREATION (WRITTEN, PHOTO, AND VIDEO) AND CORRESPONDING DIGITAL AND PRINT DISTRIBUTION, AND GENERAL MEDIA BUYING. ALL OF THESE EFFORTS ARE DIRECTED TOWARDS POTENTIAL INTERNATIONAL VISITORS IN FURTHERANCE OF CTP'S LEGISLATIVELY MANDATED MISSION.DUE TO THE COVID-19 PANDEMIC TRAVEL RESTRICTIONS, CTP DEPLOYED COOPERATIVE MARKETING EFFORTS THROUGH EXISTING DIGITAL, TRADE, AND MEIDA INFRASTRUCTURE FOCUSED ON ACTIVATION.
CTP'S TRADE (BUSINESS-TO-BUSINESS) ACTIVITY IS COMPOSED OF EXHIBITING AT OR HOSTING TRADE SHOWS AROUND THE WORLD, TRAINING AND EDUCATING FOREIGN TRAVEL PROFESSIONALS ON THE BREADTH AND DEPTH OF U.S. TRAVEL OPPORTUNITIES, AND DESIGNING AND DISTRIBUTING POTENTIAL U.S. TRAVEL ITINERARIES TO AND THROUGH TRAVEL SELLERS AROUND THE WORLD. DUE TO THE COVID-19 GLOBAL PANDEMIC, CTP INVESTED IN THE DEVELOPMENT OF A DIGITAL PLATFORM AND SPENT RESOURCES RECRUITING INTERNATIONAL USERS TO ENSURE THAT THE TYPE OF BUSINESS THAT WAS PREVIOUSLY CONDUCTED IN-PERSON COULD STILL TAKE PLACE DESPITE TRAVEL RESTICTIONS. CTP MAINTAINED TRAVEL TRADE PRESENCE IN KEY SOURCE MARKETS TO KEEP THE USA TOP OF MIND VIA A STEADY SCHEDULE OF TRAINING PROGRAMS, EDUCATIONAL WEBINARS, NEWSLETTERS, AND VIRTUAL EVENTS THAT REACHED TRAVEL AGENTS AND TOUR OPERATORS.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Christopher L Thompson | CEO & President | 40 | $749,808 |
| Anne C Madison Until 819 | CHIEF STRATEGY&COMMNCTNS OFFIC | 40 | $577,802 |
| Thomas J Garzilli | Chief Mktg Officer | 40 | $455,009 |
| Donald F Richardson | Chief Financial Officer | 40 | $427,581 |
| Karyn Goldstein | SVP Ptnr Mrktg&Strat Alliances | 40 | $330,915 |
| Stanley Mattos Until 1218 | VP Financial Ops & Facilities | 40 | $270,245 |
| Aaron Wodin-Schwartz | SVP, Communications &Pblc Plcy | 40 | $263,362 |
| Tracy Lanza | SVP, INTEGRATED MARKETING | 40 | $260,841 |
| Carroll Rheem | VP, RESEARCH & ANALYTICS | 40 | $243,407 |
| Cathleen Domanico | VP Global Trade Development | 40 | $239,898 |
| John Conte | VP, GENERAL COUNSEL | 40 | $239,800 |
| Barbara Richardson Untl 1219 | CHAIR | 4 | $0 |
| Donald Moore As Of 12020 | DIRECTOR | 1 | $0 |
| Dean Kantaras As Of 12020 | DIRECTOR | 1 | $0 |
| Todd Davidson As Of 12020 | DIRECTOR | 1 | $0 |
| Mike Gallagher | Director | 1 | $0 |
| Noel Irwin Henschel | Director | 1 | $0 |
| Kristen Branscum Until 1219 | Director | 1 | $0 |
| Paul Brown | Director | 1 | $0 |
| Mark Hoplamazian | VICE CHAIR | 1 | $0 |
| John Edman | CHAIR | 4 | $0 |
| Tom O'Toole | Director | 1 | $0 |
| Alice Norsworthy | Vice Chair | 1 | $0 |
| Andrew Greenfield Until 1219 | Secretary | 2 | $0 |
| Kyle Edmiston | Treasurer | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202111349349302781_public.xml