FOUNDATION FOR OUTDOOR ADVERTISING RESEARCH AND EDUCATION
1850 M STREET NW1040, WASHINGTON, DC 20036

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Organizations Filed Purposes: ADDRESS OUTDOOR ISSUES AND PROPERTY RIGHTS, RESEARCH, SCHOLARSHIP PROGRAMS

THIRTEEN SCHOLARSHIPS

NIELSON OHH ADVERTISING STUDY: A REPORT THAT PROVIDES A DETAILED EXAMINATION OF AMERICAN CONSUMERS' TRAVEL HABITS, THEIR EXPOSURE TO OOH ADVERTISING, AND HOW OOH INFLUENCES THEIR BEHAVIOR. BENCHMARKS FOR OOH MEDIA: AN ANALYSIS OF 141 CASE STUDIES DEMONSTRATING THE EFFECTIVENESS OF OOH IN GENERATING CONSUMER AWARENESS AND INFLUENCING BEHAVIOR. OOH ATTRIBUTION STUDY: AN ANALYSIS OF 45 CASE STUDIES FINDS OOH PROVIDES SIGNIFICANT LIFT IN THE REPORTED KPIS FOR CONSUMERS EXPOSED TO OOH MEDIA DURING AN ADVERTISING CAMPAIGN. NATIONAL GROCER OOH ATTRIBUTION STUDY: A STUDY OF THREE MAJOR MARKETS SHOWS INCREASES IN STORE VISITATION RATE OF 78-79 PERCENT FOR CONSUMERS EXPOSED TO THREE OOH CAMPAIGNS VERSUS CONSUMERS NOT EXPOSED.

MRI/SIMMONS BENEFITS OF OOH ADVERTISING REPORT: OOH AMPLIFIES THE IMPACT OF ALL OTHER MEDIA INVESTMENTS BY REACHING THE BROADEST AUDIENCE. ARTPOP STREET GALLERY: GIVES COMMUNITIES ACROSS THE COUNTRY GREATER ACCESS TO ART, BY SUPPORTING THE ARTISTS THAT CREATE IT ON OOH ACROSS 14 CITIES.

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