NETWORK ADVERTISING INITIATIVE
409 7TH STREET NW NO 250, WASHINGTON, DC 20004 www.networkadvertising.org

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Organizations Filed Purposes: NETWORK ADVERTISING INITIATIVE (NAI) IS A TRADE ASSOCIATION FORMED TO PROVIDE ADVOCACY, EDUCATION AND A FORUM FOR THE DISCUSSION OF PRIVACY AND TECHNOLOGY IN DIGITAL ADVERTISING, AND TO CREATE AND ENFORCE A SELF-REGULATORY CODE OF CONDUCT FOR ADVERTISING TECHNOLOGY COMPANIES.

SEE PART III, LINE 1.

CONVENED THE 7TH ANNUAL NAI MEMBER SUMMIT, HELD IN CHICAGO, IL, FEATURING A KEYNOTE ADDRESS BY ANDREW SMITH, DIRECTOR OF THE FTC'S BUREAU OF CONSUMER PROTECTION, AND FEATURING SEVERAL MEMBER COMPANY EXECUTIVES. THE 2019 SUMMIT REFLECTED THE ORGANIZATION'S COMMITMENT TO ADVANCING INDUSTRY BEST PRACTICES AND MEANINGFUL SOLUTIONS TO COMPLEX CONSUMER PRIVACY ISSUES, AND HIGHLIGHTED MEMBER COMPANIES' PASSION FOR CONSUMER FRIENDLY AND INNOVATIVE PRIVACY PRACTICES. IN ADDITION, NAI COORDINATED SEVERAL WORKING GROUPS TO DISCUSS CODE UPDATES, EMERGING PRIVACY AND TECHNOLOGY ISSUES AND PRIVACY REGULATION AND LEGISLATION, INCLUDING THE USE OF PRECISE LOCATION DATA, INTERNATIONAL LEGISLATIVE AND REGULATORY DEVELOPMENTS, AND THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA). FINALLY, NAI CONTINUED TO DEMONSTRATE ITS LEADERSHIP AS A FOUNDING MEMBER OF THE PRIVACY FOR AMERICA COALITION, WHICH WILL WORK WITH CONGRESS TO SUPPORT ENACTMENT OF COMPREHENSIVE FEDERAL CONSUMER DATA PRIVACY AND SECURITY LEGISLATION, AND AS A FOUNDING BOARD MEMBER OF THE COALITION FOR BETTER ADS, WHICH IMPLEMENTS GLOBAL STANDARDS TO IMPROVE CONSUMERS' EXPERIENCES WITH ONLINE ADVERTISING.REVIEWED MEMBER COMPANY COMPLIANCE WITH THE 2018 CODE OF CONDUCT, WHICH MERGED THE FORMERLY SEPARATE CODE OF CONDUCT AND APP CODE INTO ONE HOLISTIC POLICY DOCUMENT, INCLUDED SIGNIFICANT UPDATES TO TERMINOLOGY, AND INCORPORATED NAI GUIDANCE DOCUMENTS ON MOBILE ADVERTISING, NON-COOKIE TECHNOLOGIES, AND THE USE OF PRECISE LOCATION DATA. FINALIZED THE 2020 CODE OF CONDUCT, WHICH INCORPORATES THE VIEWED CONTENT ADVERTISING GUIDANCE, EXTENDS CONSUMER OPT-IN REQUIREMENTS FOR THE USE OF CERTAIN TYPES OF DATA (INCLUDING SENSOR INFORMATION AND PRECISE LOCATION INFORMATION) FOR AD DELIVERY AND REPORTING, INTRODUCES POLITICAL ADVERTISING TRANSPARENCY REQUIREMENTS, AND EXPANDS COVERAGE OF INFORMATION COLLECTED OFFLINE IF IT IS USED TO TARGET DIGITAL ADVERTISING ACROSS WEBSITES, APPS, OR ON DIGITAL TELEVISION SCREENS.CONDUCTED EDUCATION SESSIONS, BOTH IN PERSON AND VIA WEBINARS, ON THE UPCOMING IMPLEMENTATION AND ENFORCEMENT OF THE 2020 CODE OF CONDUCT, WHICH IS A COMPREHENSIVE NEW CODE THAT ADDRESSES THE INDUSTRY'S USE OF CONSUMER DATA.PUBLISHED THE 2018 NAI ANNUAL MEMBER COMPLIANCE REPORT AND INITIATED THE REVIEW PROCESS FOR THE 2019 REPORT. PROVIDED A VARIETY OF ROUNDTABLE DISCUSSIONS AND MEMBER BRIEFINGS ON VARIOUS CONSUMER PRIVACY INITIATIVES, GLOBAL LEGISLATIVE AND REGULATORY UPDATES, AND INDUSTRY TRADE ASSOCIATION ACTIVITIES.ASSISTED IN THE DEVELOPMENT OF THE IAB EUROPE'S TRANSPARENCY & CONSENT FRAMEWORK (TCF), AN INDUSTRY TOOL THAT SUPPORTS COMPANIES WITHIN THE DIGITAL ADVERTISING ECOSYSTEM AS THEY MANAGE THEIR COMPLIANCE OBLIGATIONS WITH THE EU'S GENERAL DATA PROTECTION REGULATION (GDPR) AND EPRIVACY DIRECTIVE, AND PARTICIPATED ACTIVELY AS A FOUNDING MEMBER OF THE TCF'S STEERING COMMITTEE.CONDUCTED CONSUMER RESEARCH ON DIGITAL ADVERTISING, ONLINE CONTENT, AND PRIVACY. IMPROVED NAI'S STATE OF THE ART TECHNICAL MONITORING TOOLS, PROVIDING ADDITIONAL FUNCTIONALITY AND STABILITY TO NAI'S COMPLIANCE AND ENFORCEMENT EFFORTS.PARTICIPATED IN NUMEROUS MEETINGS WITH INDUSTRY ADVOCATES AND REGULATORY AND LEGISLATIVE GOVERNMENT LEADERS TO ESTABLISH AN OPEN, CROSS-INDUSTRY DIALOGUE ON DIGITAL ADVERTISING AND CONSUMER PRIVACY.

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