Organizations Filed Purposes:
THE NORTH AMERICAN FOREST PARTNERSHIP IS WORKING TO BUILD TRUST AND SUPPORT TO MANAGE, HARVEST, CONSERVE AND PLAY IN NORTH AMERICAN FORESTS IN WAY THAT ADDRESS KEY SOCIETAL CHALLENGES
CONTENT CREATION: THE GOAL OF CONTENT CREATION IS TO KEEP A STEADY FLOW OF RELEVANT CONTENT IN THE HANDS OF PARTNER COMMUNICATORS, PRIMARILY FOCUSED AT THE 'ALTITUDE' OF THE CORE CULTURAL VALUES THAT CHARACTERIZE THE FOREST SECTOR: A RESILIENT AND INNOVATIVE SPIRIT, A LONG-TERM PLANNING HORIZON, AND A COMMITMENT TO SAFETY AND COMMUNITY. #FORESTPROUD HAS BEEN BUILT FROM THE GROUND UP TO TELL THESE STORIES THROUGH THE CREATION OF ORIGINAL VIDEOS, SOCIAL MEDIA CONTENT, AND TARGETED DIGITAL CAMPAIGNS TO HELP BREAK DOWN BARRIERS TO PUBLIC TRUST AND SUPPORT FOR THE SECTOR. ALL THE CONTENT PRODUCED IS DESIGNED TO SHOWCASE HOW THE FOREST SECTOR IS HELPING TO REIMAGINE CITIES, RETHINK OUR CARBON FUTURE, AND RECONNECT PEOPLE AND FORESTS.
RESEARCH: THE ORGANIZATION CONDUCTS A VARIETY OF PERIODIC AND ONGOING RESEARCH PROJECTS DESIGNED TO 1) MEASURE TRUST IN THE FOREST SECTOR, 2) BETTER UNDERSTAND DIGITAL AUDIENCES, 3) ASSESS THE IMPACT OF SECTOR COMMUNICATIONS STRATEGIES THROUGH A VARIETY OF ANALYTIC TOOLS AND DEEPER DIVES ON THE REACTION OF AUDIENCES TO SPECIFIC VERTICALS WITHIN THE SECTOR AND THEIR COMMUNICATIONS EFFORTS AND 4) PROVIDE REAL TIME INSIGHTS ON DEVELOPING TRENDS AND PUBLIC REACTIONS AND SENTIMENT TO THE SECTOR AND PARTNERS
AUDIENCE STRATEGY: WE ARE SPECIFICALLY FOCUSED ON AT 18 TO 34-YEAR OLD FUTURE LEADERS: THOSE WHO HAVE ALREADY EXPRESSED INTEREST IN FORESTS AND/OR THE ENVIRONMENT; WHO MAY HAVE THE POTENTIAL TO WORK IN THE SECTOR; WHO REPRESENT AN IMPORTANT CONSTITUENCY FOR DECISION-MAKERS; WHO ABOVE ALL ELSE, ARE ACTIVE AND INFLUENTIAL ON SOCIAL MEDIA AND ARE COLLECTIVELY SHAPING PUBLIC OPINION. WE ARE REACHING THEM DIRECTLY VIA #FORESTPROUD'S SOCIAL CHANNELS, OUR PARTNERS' SOCIAL CHANNELS, AND THE INDIVIDUAL NETWORKS OF EXISTING EMPLOYEES. THE DIVERSITY OF THE #FORESTPROUD COMMUNITY AND MEMBERSHIP LENDS ESSENTIAL CREDIBILITY TO THE STORIES WE'RE CRAFTING FOR THIS AUDIENCE, MAKING OUR CONTENT NOT JUST MORE ENGAGING, BUT MORE BELIEVABLE. ON AVERAGE, WE REACH 7-10 MILLION PEOPLE WITH THIS CONTENT EVERY MONTH. AS WE CONTINUE TO WRESTLE WITH THE UNPREDICTABILITY OF A GLOBAL PANDEMIC AND OTHER NEW DOMINATING EVENTS, THE DIGITAL STRATEGY CONTINUES TO EVOLVE AND REFINE OUR RESEARCH FOCUS AND OUR CONTENT CREATION.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Will Novy-Hildesley | EXECUTIVE DIRECTOR | 37.5 | $224,158 |
| Thomas John Struhs | DIRECTOR, COMMUNICATION & STRATEGIC PARTNERSHIPS | 37.5 | $137,066 |
| Donna Harman | BOARD MEMBER | 1 | $0 |
| Angie Mcauliffe | BOARD MEMBER | 1 | $0 |
| Tom Boggus | BOARD MEMBER | 1 | $0 |
| Terry Baker | BOARD MEMBER | 1 | $0 |
| Lois Fordekohler | BOARD MEMBER | 1 | $0 |
| Kristen Sawin | BOARD MEMBER | 1 | $0 |
| Kathy Abusow | BOARD MEMBER | 1 | $0 |
| Jad Daley | BOARD MEMBER | 1 | $0 |
| Erin Isselmann | BOARD MEMBER | 1 | $0 |
| Heidi Brock | BOARD MEMBER | 1 | $0 |
| Donna Cox | BOARD MEMBER | 1 | $0 |
| Derek Nighbor | BOARD MEMBER | 1 | $0 |
| Deb Hawkinson | BOARD MEMBER | 1 | $0 |
| Dave Tenny | BOARD MEMBER | 1 | $0 |
| Chris Topik | BOARD MEMBER | 1 | $0 |
| Carla Yetter | BOARD MEMBER | 1 | $0 |
| Anthony Davis | BOARD MEMBER | 1 | $0 |
| Anna Torma | BOARD MEMBER | 1 | $0 |
| Thomas Meth | TREASURER | 1 | $0 |
| Seth Ginther | SECRETARY | 1 | $0 |
| Colin Moseley | BOARD CHAIR | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202013079349300616_public.xml