ROCK THE VOTE
1440 G STREET NW, WASHINGTON, DC 20005 rockthevote.org

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Organizations Filed Purposes: ROCK THE VOTE (THE ORGANIZATION) IS A NON-FOR-PROFIT ORGANIZATION FOUNDED IN 1990 TO BUILD THE CIVIC POWER OF YOUNG PEOPLE THROUGH VOTER REGISTRATION, EDUCATION AND MOBILIZATION AND REDUCING BARRIERS TO PARTICIPATION BY MODERNIZING THE CIVIC PROCESS AND FIGHTING FOR YOUNG PEOPLE'S RIGHT TO VOTE.

THE REGISTRATION, EDUCATION AND MOBILIZATION OF YOUTH TO PARTICIPATE IN THE DEMOCRATIC PROCESS AND PROTECTION OF THEIR FREEDOM TO VOTE.

VOTER REGISTRATION & MOBILIZATION: CREATING A CULTURE SHIFT BY REACHING YOUNG PEOPLE WHERE THEY ARE - ON AND OFFLINE - THROUGH TRUSTED MESSENGERS WITH MESSAGES THAT INSPIRE AND INFORMATION THAT EMPOWERS THEM TO PARTICIPATE IN THE CIVIC PROCESS. WITH RESEARCH DEMONSTRATING THE IMPORTANCE OF SOCIAL MEDIA TO REACHING AND MOBILIZING YOUNG VOTERS, ESPECIALLY YOUTH OF COLOR, ROCK THE VOTE CREATES AND PROMOTES RESEARCH-BASED ORIGINAL CONTENT ON ITS OWN SOCIAL MEDIA AND DIGITAL PLATFORMS. IN ADDITION, ROCK THE VOTE COLLABORATES WITH AND ADVISES YOUTH BRANDS, MEDIA AND ENTERTAINMENT COMPANIES, TECHNOLOGY COMPANIES, AND TRUSTED MESSENGERS TO PROMOTE AND CELEBRATE CIVIC ENGAGEMENT. IN 2019, ROCK THE VOTE HOSTED ITS ANNUAL CIVIC MESSAGING MEETING FOR MEDIA AND ENTERTAINMENT PARTNERS; FORMALIZED ITS EFFORTS WITH CORPORATE PARTNERS LAUNCHING BRANDS FOR DEMOCRACY; AND KICKED OFF INITIATIVES WITH NEW MAJOR CORPORATE PARTNERS IN THE LEAD UP TO THE 2020 ELECTION. IN 2019, ROCK THE VOTE PROCESSED MORE THAN 219,000 VOTER REGISTRATION APPLICATIONS AND HELPED MORE THAN 116,000 INDIVIDUALS LOOK UP THEIR VOTER REGISTRATION STATUS.

VOTER EDUCATION: PROVIDES NONPARTISAN CIVIC AND VOTER EDUCATION THROUGH ITS WEBSITE, SOCIAL MEDIA, EMAIL, TEXT MESSAGES, IN-SCHOOL AND IN-PERSON ACTIVATIONS THAT TARGET YOUNG PEOPLE. ROCK THE VOTE PROVIDES STEP-BY-STEP GUIDANCE WITH LINKS TO RESOURCES TO NEW VOTERS THROUGH TEXT/EMAIL. THROUGH ITS DEMOCRACY CLASS INITIATIVE, ROCK THE VOTE OFFERS FREE, ONE-PERIOD LESSON PLANS FOR HIGH SCHOOL-AGE STUDENTS TO LEARN ABOUT THE HISTORY AND IMPORTANCE OF VOTING, THE IMPORTANCE OF LOCAL ELECTIONS, VOTING RIGHTS, AND AN ISSUE IMPACTING THE LOCAL COMMUNITY WHILE ALSO LEARNING THE PROCESS TO REGISTER AND PRE-REGISTER TO VOTE. IN 2019, ROCK THE VOTE ADDED OVER 300,000 SUBSCRIBERS FOR A TOTAL OF 2.67 MILLION ELECTION REMINDER SUBSCRIBERS; PROVIDED ELECTION INFORMATION TO MORE THAN 1 MILLION WEBSITE VISITORS; EXPANDED ITS DEMOCRACY CLASS OFFERINGS TO INCLUDE A LESSON PLAN ON THE CENSUS AND GREW ITS COALITION TO MORE THAN 120 ORGANIZATIONS.

VOTING RIGHTS & SYSTEMS MODERNIZATION: REDUCES BARRIERS BY FIGHTING FOR YOUNG PEOPLE'S RIGHT TO VOTE AND MODERNIZING THE PROCESS TO PARTICIPATE. ROCK THE VOTE TRACKS A DOZEN POLICIES THAT IMPACT YOUNG PEOPLE'S ACCESS TO VOTING AND ASSIGNS STATE REPORT CARDS. IN ADDITION, ROCK THE VOTE DEVELOPS AND PROVIDES CIVIC TECHNOLOGY TO NONPROFITS, SCHOOLS, COMPANIES, AND INFLUENCERS TO REGISTER AND EDUCATE VOTERS THROUGH COST-EFFECTIVE DIGITAL PLATFORMS. ROCK THE VOTE ALSO UTILIZES THIS TECHNOLOGY IN ITS OWN PROGRAMMING. IN 2019, ROCK THE VOTE BROUGHT TOGETHER REPRESENTATIVES FROM PRIVATE, PUBLIC AND NONPROFIT SECTORS FORMING A TASK FORCE TO MODERNIZE OUR ELECTIONS WITH A SPECIAL FOCUS ON THE ROLE OF THIRD-PARTIES AND TECHNOLOGICAL ENHANCEMENTS. ROCK THE VOTE UPGRADED ITS REVOLUTIONARY CANVASSER APP; SECURED A COMMITMENT FROM ANOTHER STATE TO ADOPT CONNECTED VOTER REGISTRATION AND BE THE FIRST STATE TO IMPLEMENT THE COMMON DATA FORMAT; STARTED THE PROCESS TO IMPLEMENT CONNECTED VOTER REGISTRATION IN A THIRD STATE; AND STARTED THE PROCESS TO DEVELOP A TOOL TO ENHANCE BALLOT EDUCATION.

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