TRUTH INITIATIVE FOUNDATION
900 G STREET NW NO 4TH FL, WASHINGTON, DC 20001 truthinitiative.org

Total Revenue
$57,705,985
Total Expenses
$109,295,633
Net Assets
$771,848,236

Organizations Filed Purposes: TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE AND YOUTH SUBSTANCE (CONTINUED ON SCHEDULE O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES.

TRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE.

YOUTH AND YOUNG ADULT PUBLIC EDUCATION:TRUTH INITIATIVE'S PUBLIC HEALTH EDUCATION CAMPAIGN TRUTH HAS BEEN A LEADING DRIVER IN REDUCING YOUTH AND YOUNG ADULT TOBACCO USE FOR TWO DECADES. THE CURRENT ITERATION OF THE CAMPAIGN, WHICH WAS RELAUNCHED IN 2014, HAS BEEN SHOWN TO BE A SUBSTANTIAL FACTOR IN RECENT DECLINES IN YOUTH TOBACCO USE. IT HAS BEEN PROVEN TO BE BOTH COST SAVING AND COST EFFECTIVE. WE HAVE SHOWN THROUGH MONITORING A LONGITUDINAL COHORT OF OVER 10,000 YOUTH AND YOUNG ADULTS THAT, OVER THE LIFE OF THE CAMPAIGN, TRUTH HAS BEEN INSTRUMENTAL IN MILLIONS OF YOUTH AND YOUNG ADULTS MAKING THE DECISION TO NOT TAKE UP CIGARETTE SMOKING. WE CONTINUE AS A STRONG PRESENCE WITH OUR AUDIENCE WITH OVER 70% RECOGNITION OF OUR MESSAGING IN FY2019. IN 2018, WE EXPANDED TRUTH'S MESSAGING TO TAKE ON THE NATIONAL OPIOID ABUSE EPIDEMIC. OUR MESSAGING FOCUSES ON YOUTH AND YOUNG ADULT PREVENTION AND EDUCATION.

RESEARCH POLICY AND PRACTICE:TRUTH INITIATIVE IS A LEADER IN TOBACCO CONTROL RESEARCH AND POLICY WITH A STRONG TEAM OF RESEARCH SCIENTISTS IN OUR SCHROEDER INSTITUTE FOR TOBACCO RESEARCH AND POLICY STUDIES AND A DEDICATED TEAM OF POLICY PROFESSIONALS WHO PARTICIPATE IN THE ONGOING DISCUSSION AROUND THE BEST APPROACHES FOR REDUCING TOBACCO RELATED DEATH AND DISEASE. SCHROEDER INSTITUTE SCIENTISTS PRODUCE PEER-REVIEWED PAPERS ON ISSUES RELATED TO TOBACCO CONTROL, SPEAK AT NATIONAL AND LOCAL CONFERENCES, AND ALONG WITH OUR POLICY TEAM CREATE A SUITE OF RESOURCES AND GUIDANCE ON ISSUES FROM E-CIGARETTES TO TOBACCO INDUSTRY MARKETING TACTICS FOR USE BY TOBACCO CONTROL PROFESSIONALS AT BOTH THE LOCAL AND NATIONAL LEVEL. OUR POLICY TEAM REGULARLY WEIGHS IN ON FEDERAL REGULATORY APPROACHES TO TOBACCO CONTROL VIA FORMAL COMMENTS AND LETTERS TO FDA AND OTHER FEDERAL AGENCIES.

COMMUNITY AND YOUTH ENGAGEMENTTRUTH INITIATIVE ACTIVELY RECRUITS AND SUPPORTS YOUTH WHO ARE LOOKING TO HAVE INFLUENCE ON TOBACCO CONTROL ISSUES THROUGH A VARIETY OF DIFFERENT PROGRAMS. THIS INCLUDES TRAINING OF YOUTH LEADERS ON THE HIGH SCHOOL LEVEL, A YOUTH FELLOWSHIP PROGRAM FOR COLLEGE-AGED INDIVIDUALS INTERESTED IN TOBACCO CONTROL AND OUR ON-GOING GRANT PROGRAM TO HELP COLLEGES AND UNIVERSITIES INSTITUTE TOBACCO-FREE CAMPUS POLICIES. WE ALSO WORK WITH OTHER NON-PROFIT ORGANIZATIONS, PARTICULARLY THOSE SERVING POPULATIONS DISPROPORTIONATELY IMPACTED BY TOBACCO, TO ENGAGE THEIR MEMBERSHIP ON ISSUES RELATED TO TOBACCO CONTROL.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Robin KovalPRESIDENT & CEO37.5$740,620
Anthony T O'TooleEVP/CFIO37.5$519,976
Donna ValloneCHIEF RESEARCH OFFICER38$408,373
Eric AscheCHIEF MKTG & STRATEGY OFFICER38$400,659
M David DobbinsCOO38$394,655
Robert FalkGEN. COUNSEL/CORP. SECRETARY37.5$294,890
Patricia KenneyCHIEF COMMUNICATIONS OFFICER38$293,946
Amanda GrahamCHIEF OF INNOVATIONS & RESEARCH INVESTIGATOR38$289,013
Anna SpriggsCHIEF OF HUMAN RESOURCES & ADMIN38$279,355
Amy TaylorCHIEF COMMUNITY & YOUTH ENGAGEMENT38$267,957
Hon Josh SteinDIRECTOR5$0
Hon Gina RaimondoDIRECTOR5$0
Steve OyerDIRECTOR5$0
Hon Mike DewineDIRECTOR5$0
Hon Gary R HerbertDIRECTOR THRU 09/30/20195$0
Hon James DunniganDIRECTOR5$0
Hon Herb Conaway MdDIRECTOR5$0
Georges C Benjamin MdDIRECTOR5$0
Mary T Bassett Md MphDIRECTOR5$0
Hon Doug PetersonTREASURER SINCE 05/20176$0
Nancy BrownVICE CHAIR SINCE 12/20175$0
Hon Mike MooreCHAIR SINCE 05/20176$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202023079349302782_public.xml

View Statistics by Area