NEVADA PUBLIC RADIO
1289 SOUTH TORREY PINES DRIVE, LAS VEGAS, NV 89146 www.knpr.org

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Organizations Filed Purposes: NEVADA PUBLIC RADIO WILL ENHANCE THE QUALITY OF LIFE AND FOSTER CIVIC ENGAGEMENT BY INFORMING, EDUCATION AND INSPIRING OUR GROWING AUDIENCES.

NEVADA PUBLIC RADIO WILL BE RECOGNIZED AS THE LEADING INDEPENDENT SOURCE OF INFORMATION AND CULTURAL EXPRESSION AND A CATALYST FOR CIVIC ENGAGEMENT.

NEVADA PUBLIC RADIO (NVPR) IS A PUBLIC BROADCASTING NETWORK COMPRISED OF URBAN AND RURAL COMMUNITY STATIONS SERVING NEVADA, CALIFORNIA, ARIZONA, AND SOUTHERN UTAH; KNPR, KCNV, KLNR, KTPH, KWPR, KLKR, KSGU AND KVNV, ALONG WITH A SYSTEM OF 10 TRANSLATORS. NVPR'S SERVICE INANALOG AND HD INCLUDES THE TRANSMISSION EQUIPMENT AND ENGINEERING AND TECHNICAL SERVICES AS THEY RELATE TO BROADCASTING OPERATIONS AND DELIVERY OF DIGITAL/ONLINE CONTENT. NVPR ACQUIRES NATIONAL AND INTERNATIONAL INFORMATION PROGRAMMING FROM PRODUCERS INCLUDING NPR, PUBLIC RADIO INTERNATIONAL AND AMERICAN PUBLIC MEDIA. THE FLAGSHIP STATIONS FOR THE NETWORK ARE LAS VEGAS' FIRST AND ONLY NPR AFFILIATE: NEWS 88.9 FM KNPR AND A FULL-TIME CLASSICAL SERVICE AT CLASSICAL 89.7 KCNV FM. NVPR'S NEWEST CHANNEL, NV89 MUSIC DISCOVERY, SERVES A YOUNGER AND MORE DIVERSE AUDIENCE AND BROADCASTS FROM RENO, NV (SUN VALLEY) WITH A REPEATER INTO CARSON CITY, NV. THESE FREQUENCIES ROUND OUT OUR REACH SO THAT WE ARE TRULY NEVADA PUBLIC RADIO REACHING93% OF THE POPULATION OF THE STATE. KVNV (AKA NV89) CHAMPIONS LOCAL ARTISTS FROM NEVADA. LOCAL ARTISTS ARE FEATURED EVERY HOUR AND NV89 IS AN AFFILIATE OF THE VIDEO PLATFORM VUHAUS THAT COMBINES THE EFFORTS OF NON-COMMERCIAL MUSIC STATIONS NATIONWIDE. NV89 ON AIR, ONLINE ANDTHROUGH VIDEO IS A GATEWAY FOR YOUNGER AUDIENCES TO DISCOVER BOTH MUSIC AND PUBLIC MEDIA. IN TURN, NVPR CAN FOSTER THE CULTURAL LIFE OF OUR REGION IN A MORE MEANINGFUL WAY. WITH A CUMULATIVE MONTHLY AUDIENCE OF 220,000, NVPR IS AN ACTIVE PARTNER WITH OUR NETWORKS IN THE SHARED GOALS OF PUBLIC MEDIA IN SERVICE TO THE AMERICAN PUBLIC. NVPR IS COMMITTED TO MEETING THE INFORMATION NEEDS OF THE COMMUNITIES IT SERVES. ANNUAL INVESTMENT IN THIS AREA IS SIGNIFICANT ON AIR, ONLINE AND IN PRINT. OUR INVESTMENTS AND THIS ROLE IS INCREASING AS TRADITIONAL NEWS MEDIA WITHDRAWS FROM LOCAL REPORTING AND ORIGINATION, AND AUDIENCE EXPECTATIONS SHIFT TO ON-DEMAND DELIVERY ON DIGITAL PLATFORMS. NVPR PRODUCES MORE THAN 10 HOURS A WEEK OF ORIGINALHIGH-QUALITY BROADCAST NEWS/TALK PROGRAMMING AND NEWS HEADLINES COMPLEMENTED BY ONLINE DELIVERY IN ALL PLATFORMS.

NVPR IS THE PUBLISHER OF THE CITY REGIONAL MAGAZINE, DESERT COMPANION, WITH AN AUDITED MONTHLY READERSHIP IN EXCESS OF 125,000. ON AIR, ONLINE AND PRINT ACTIVITIES ARE UNDUPLICATED IN OUR REGION IN THEIR PUBLIC SERVICE FOCUS. NVPR IS INVESTING IN MEETING OUR AUDIENCES "WHERE THEYARE" AS MEDIA HABITS SHIFT TO DIGITAL DELIVERY, AND AS IMPORTANT, CREATING CONTENT THAT IS RELEVANT TO A MORE DIVERSE POPULATION. NVPR'S MEDIA OUTPUT DEMONSTRATES A "BETTER THAN INDUSTRY" BENCHMARK IN REACHING NON-WHITE AUDIENCES (APPROXIMATELY 27% OF OUR AUDIENCE SELF-REPORT AS NON-WHITE IN COMMUNITIES WHERE 45% OF THE COMMUNITY IDENTIFY AS NON-WHITE), A GOAL WE SEEK TO MAINTAIN AND EXCEED TO BETTER REFLECT THE COMMUNITIES WE SERVE. DESERT COMPANION HOSTS AN ANNUAL PHOTOGRAPHY CONTEST WHICH ATTRACTS MORE THAN 1,500 ENTRIES ANNUALLY WITH A STRONG SHOWING AMONG THE AWARDS FROM STUDENTS AND AMATEURS. EVENTS THAT COMPLIMENT DESERT COMPANION EDITORIAL ATTRACT A YOUNGER AND MORE DIVERSE AUDIENCE THAN THE TYPICAL "NPR" STATION EVENT, THUS EXPANDING OUR AUDIENCE AND RELEVANCE AMONG A WIDER DEMOGRAPHIC THAT BETTER REFLECT THE VIBRANCY OF THE COMMUNITIES WE SERVE.

NVPR'S PUBLIC MEDIA SERVICES PLAY A VITAL ROLE IN THE COMMUNITY LIFE OF OUR REGION. WE ELEVATE AWARENESS AND EMPOWER OUR LISTENERS TO RESPOND TO AND ENGAGE WITH OUR SHARED COMMUNITY BY CONNECTING OUR LISTENERS WITH IT'S CIVIC, SOCIOECONOMIC, CULTURAL AND EDUCATIONAL NEEDS. FOREXAMPLE, AN ANNUAL PARTNERSHIP WITH AREA FOOD BANKS (THREE SQUARE AND FOOD BANK OF NORTHERN NEVADA) HAS RESULTED IN HUNDREDS OF THOUSANDS OF MEALS DONATED IN LIEU OF TRADITIONAL PUBLIC RADIO "THANK YOU" GIFTS AND NVPR'S TWICE ANNUAL RECYCLING DAYS YIELD HUNDREDS OF THOUSANDS OF POUNDS OF RECYCLABLES AND - CRITICALLY - HUNDREDS OF POUNDS OFPRESCRIPTION MEDICATIONS DISPOSED OF RESPONSIBLY. NVPR DONATES MORE THAN $1M OF AIRTIME ANNUALLY DIRECTLY TO CIVIC, SOCIAL SERVICE AND CULTURAL NOT-FOR-PROFIT ENTITIES. NVPR WEBSITES ARE A "GO TO" SOURCE FOR INFORMATION ON COMMUNITY EVENTS, A SERVICE PROVIDED WITHOUT CHARGE TO OTHER NON-PROFITS. ON-AIR UNDERWRITING AND PRINT ADVERTISING WITH NVPR IS PROVEN TO ACTIVATEAUDIENCES TO ATTEND CULTURAL EVENTS AND BE INVOLVED IN THEIR OWN COMMUNITIES. OUR MEDIA SERVICES ARE ALSO UNDUPLICATED IN THEIR ABILITY TO CONNECT LOCAL COMPANIES WITH THEIR CONSUMERS GIVEN THE DEMOGRAPHICS OF OUR AUDIENCE. AS MARKETING PARTNERS, WE ARE EMBEDDED IN THE ECONOMIC SUCCESS OF LOCALLY OWNED AND OPERATED COMPANIES.

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