LORRAINE CIVIL RIGHTS MUSEUM FOUNDATION
450 MULBERRY STREET, MEMPHIS, TN 381034214 civilrightsmuseum.org

---

Organizations Filed Purposes: THE NATIONAL CIVIL RIGHTS MUSEUM (NCRM), LOCATED AT THE HISTORIC LORRAINE MOTEL, HONORS AND PRESERVES THE LEGACY OF DR. MARTIN LUTHER KING. WE CHRONICLE THE AMERICAN CIVIL RIGHTS MOVEMENT AND TELL THE STORY OF THE ONGOING STRUGGLE FOR HUMAN RIGHTS. WE EDUCATE AND SERVE AS A CATALYST TO INSPIRE ACTION TO CREATE POSITIVE SOCIAL CHANGE.

FY2020 BEGAN WITH GREAT ENERGY LOOKING TO THE FUTURE. NCRM'S SIGNATURE FREEDOM AWARD ON OCT. 30, 2019 HONORED GLORIA STEINEM, HAFSAT ABIOLOA AND JOHN LEGEND. CONTINUING WORK OF THE STRATEGIC PLAN 2020-2023, BOARD AND STAFF BEGAN TO DEVELOP PLANS FOR THE RENOVATION OF THE BOARDING HOUSE. THE MUSEUM WAS ON TRACK TO MEET OR EXCEED THE PREVIOUS YEAR'S ATTENDANCE OF 330,230, BUT THAT ALL CAME TO AN ABRUPT HALT ON MARCH 17, 2020 WHEN THE MUSEUM WAS FORCED TO CLOSE ITS DOORS TO THE PUBLIC DUE TO THE COVID-19 PANDEMIC. THE REVENUE GENERATED FROM MUSEUM ADMISSIONS AND GIFT SHOP, 60% OF TOTAL REVENUE, WAS ELIMINATED IMMEDIATELY. FY2020 ENDED UNLIKE ANY YEAR IN THE HISTORY OF THE NATIONAL CIVIL RIGHTS MUSEUM (NCRM) AND INDEED THE U.S. AND WORLD.FROM THAT POINT, ALL PUBLIC PROGRAMS WERE CANCELLED. STAFF WHO COULD, WORKED REMOTELY. NCRM STAFF DID A QUICK PIVOT TO VIRTUAL PROGRAMMING AND PRESENTED THE APRIL 4 COMMEMORATION DIGITALLY TO GREAT SUCCESS. BY THE END OF APRIL, NCRM MADE THE TOUGH DECISION TO FURLOUGH HALF OF ITS 52 EMPLOYEES. THE RUBY BRIDGES READING FESTIVAL AND BOOK GIVEAWAY SCHEDULED FOR MAY 16 WAS CANCELLED. NIGHT AT THE LORRAINE, NCRM'S FUNDRAISING SCHEDULED FOR JUNE 13, ITS 5TH YEAR WAS CANCELLED. SMALL BUT MIGHTY STORYTIME BECAME A VIRTUAL SERIES WITH NCRM'S MUSEUM EDUCATOR, POSTED ONLINE. ON JUNE 19, NCRM PARTICIPATED WITH 5 OTHER BLACK MUSEUMS UNDER THE UMBRELLA OF THE AFRICAN AMERICAN ASSOCIATION OF MUSEUMS TO CELEBRATE JUNETEENTH VIRTUALLY. FROM MARCH THROUGH JUNE 30 THE TEAM MET CONTINUOUSLY TO PLAN A SAFE REOPENING DURING THE SHELBY COUNTY'S THIRD PHASE. A PPP LOAN WAS GRANTED FOR $579,000. THE BOARD'S DEVELOPMENT COMMITTEE QUICKLY MOBILIZED AFTER THE APRIL 23 BOARD MEETING THAT CANCELLED THE OCT. 8, 2020 FREEDOM AWARD AND MOUNT A FUNDRAISING CAMPAIGN TO REPLACE THE BUDGETED $500,000 TOWARDS GENERAL OPERATIONS USUALLY GENERATED. FREEDOM AWARD SPONSORS WERE SOLICITED FOR THE SAME LEVEL OF SUPPORT THEY HAD GIVEN IN THE PAST EVEN THOUGH THE EVENT WAS NOT BEING HELD. ON JUNE 30, TOTAL MUSEUM ADMISSIONS WERE 204,056, DOWN 38% FROM THE PREVIOUS YEAR. ON THE FIRST DAY OF THE NEW FISCAL YEAR, JULY 1, 2020 THE NCRM REOPENED TO THE PUBLIC WITH ONLINE TICKETING SET AT 25% CAPACITY AND OTHER NEW SAFETY MEASURES TO PROTECT STAFF AND NCRM GUESTS.

---

---

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202013219349306381_public.xml