Organizations Filed Purposes:
TO EFFECTIVELY MAINTAIN AND BUILD DEMAND FOR BEEF IN TENNESSEE, NATIONALLY AND INTERNATIONALLY BY SUPPORTING AND EXTENDING STATE AND NATIONAL MARKET DEVELOPMENT PROGRAMS. THEREBY, ASSISTING U.S. BEEF INDUSTRY PARTICIPANTS TO PROSPER AMID GROWING GLOBAL COMPETITION BY SOLIDIFYING BEEF'S POSITION AS THE WORLD'S MOST PERFERRED PROTEIN.
PROMOTE BEEF & BEEF PRODUCTS BY MEDIA, PROMOTION & ADVERTISING, TRADE SHOWS, CONVENTIONS & SEMINARS.
INFORMATION FUNCTION: - SPONSOR MEAL & MATERIALS AT TENNESSEE DIETETICS ASSOCIATION CONVENTION AND OTHER HEALTH FOCUSED MEETINGS. - PROVIDE TRAINING, EDUCATIONAL KITS AND OTHER RESOURCES TO SCHOOL HEALTH COORDINATORS, GRADUATING TEACHERS, NURSES, AND HEALTH CARE PROFESSIONALS - PROVIDE HEALTH FOOD EDITORS/FOOD PROFESSIONALS WITH RESOURCES (PRESS RELEASES, TIMELY RECIPES) ABOUT CONSUMER BEEF INFORMATION - CREATE SCHOOL FOODSERVICE OPPORTUNITIES FOR BEEF PROMOTION - AG IN THE CLASSROOM TRAINING PROMOTION THROUGH FARM BUREAU PROVIDED TEACHING KITS TO TEACHERS TO USE IN THEIR CLASSES TO PROMOTE HEALTHY EATING HABITS - COUNTY FARM FIELD DAYS FOR CHILDREN PROVIDED EDUCATIONAL MATERIALS - WORK WITH INDUSTRY PARTNERS TO ESTABLISH EDUCATION AND OUTREACH PROGRAMS USING BEEF AMBASSADOR, MASTERS OF BEEF ADVOCACY, AND SOCIAL MEDIA - PARTICIPATE IN CONSUMER EXHIBITS, PROMOTIONS, TRADE SHOWS, AND EVENTS THAT MAXIMIZE VISIBILITY AND EDUCATIONAL OPPORTUNITIES FOR BEEF INFORMATION - HOST 4-6 COOKING SCHOOLS/DEMONSTRATIONS IN DEMO KITCHEN FOR COMMUNITY AND SPECIAL GROUPS - HOST GUEST CHEF APPEARANCES IN DEMO KITCHEN AND POST ON OUR WEBSITE - PURCHASE AND DISTRIBUTE CONSUMER INFORMATION AND GIVE-A-WAYS (RECIPES, COOKBOOKS, CAPS, APRONS, CUTTING BOARDS, STICKERS, ETC.) - PROMOTE JULY BEEF MONTH TO HIGHLIGHT BEEF'S POSITIVE ROLE IN A HEALTHY DIET
PROMOTION FUNCTION:RETAIL/FOODSERVICE- SPONSOR UT BEEF DAY WITH RADIO ADS AND ONSITE BEEF EVENT DURING A HOME FOOTBALL GAME - WORK WITH LOCAL TV STATIONS TO PROVIDE BEEF COOKING SEGMENTS - WORK WITH GROCERS AND RETAILERS TO EDUCATE STAFF ON PROPER HANDLING PREPARATION, AND COOKING OF BEEF - WORK TO ENGAGE CHEFS AND CULINARY SCHOOLS WITH INFORMATIVE EDUCATIONAL MATERIALS AND EVENTS
INDUSTRY RELATIONS:- BEEF DAYS - AGRIBITION, CUMBERLAND BEEF DAY, DAIRY FARM DAY- YEAR-END BUYER'S CARDS SUPPLIES TO STOCK YARDS- MONITOR STATE AND NATIONAL INDUSTRY ISSUES AND RESPOND TO LOCAL MEDIA WITH CURRENT AND FACTUAL INFORMATION AS NECESSARY. RELAY LOCAL ISSUES TO NCBA. - UPDATE TBIC DIRECTORS AND INDUSTRY LEADERS TO CURRENT ISSUES AND RELAY UNIFIED INDUSTRY MESSAGES- INFORM INDUSTRY ORGANIZATIONS AND INDIVIDUAL PRODUCERS ABOUT THE BEEF CHECKOFF PROGRAM THROUGH PRESS RELEASES, NEWSLETTERS, ANNUAL REPORTS AND EXHIBITING DURING PRODUCER EVENTS
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Valerie Bass | EXECUTIVE DIRECTOR | 40 | $111,360 |
| Roger Radel | BOARD MEMBER | 1 | $0 |
| Paul Moss | BOARD MEMBER | 1 | $0 |
| Will Mayfield | BOARD MEMBER | 1 | $0 |
| Michael Harris Dvm | BOARD MEMBER | 1 | $0 |
| Patterson Freeman | BOARD MEMBER | 1 | $0 |
| Stephanie Barnett | BOARD MEMBER | 1 | $0 |
| Steve Anderson | BOARD MEMBER | 1 | $0 |
| Don Terry | BOARD MEMBER, PAST CHAIRMAN | 1 | $0 |
| Terry Snyder | BOARD MEMBER, SECRETARY | 1 | $0 |
| Michael Simpson | BOARD MEMBER, TREASURER | 1 | $0 |
| Russ Uselton | BOARD MEMBER, VICE CHAIRMAN | 1 | $0 |
| Gary Daniel | BOARD MEMBER, CHAIRMAN | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202010459349301866_public.xml