CHOOSE NEW JERSEY INC
ONE GATEWAY CENTER SUITE 1420, NEWARK, NJ 07102 www.choosenj.com

Total Revenue
$4,534,727
Total Expenses
$4,888,366
Net Assets
$1,522,154

Organizations Filed Purposes: CHOOSE NEW JERSEY IS A PRIVATELY FUNDED 501 C(3) ECONOMIC DEVELOPMENT ORGANIZATION WITH A MISSION TO STIMULATE JOB CREATION AND ATTRACT CAPITAL INVESTMENT TO NEW JERSEY. CHOOSE NEW JERSEY MARKETS NEW JERSEY BOTH DOMESTICALLY AND INTERNATIONALLY AS THE BEST PLACE TO GROW A BUSINESS IN THE UNITED STATES. KNOWLEDGEABLE, EXPERIENCED STAFF, SUPPORTED BY A NETWORK OF STATE AGENCIES AND PRIVATE PARTNERS, PROVIDE FREE, CONFIDENTIAL ASSITSANCE TO GUIDE COMPANIES IN ESTABLISHING OPERATIONS IN NEW JERSEY. BY HARNESSING THE POWER OF BUSINESS,LABOR, ACADEMIC, AND GOVERNMENT LEADERS, CHOOSE NEW JERSEY ENABLES GROWTH ACROSS ALL SECTORS OF THE STATE'S ECONOMY, ASPIRING TO BUILD A STRONGER AND MORE PROSPEROUS NEW JERSEY FOR ALL.

DEVELOP AND IMPLEMENT INITIATIVES, ETC., TO ECONOMICALLY BENEFIT NJ AND ITS RESIDENTS.

BUSINESS ATTRACTION AND RETENTION EFFORTS- CHOOSE NEW JERSEY IS KEENLY FOCUSED ON NURTURING ECONOMIC GROWTH IN NEW JERSEY BY STIMULATING JOB CREATION AND CAPITAL INVESTMENT. WORKING WITH GOVERNMENTAL ENTITIES, CHOOSE NEW JERSEY DESIGNS AND EXECUTES BUSINESS DEVELOPMENT STRATEGIES AIMED AT SPECIFIC COMPANIES, WITH A FOCUS ON SEVERAL KEY SECTORS, INCLUDING: INNOVATION & TECHNOLOGY; LIFE SCIENCES; CLEAN ENERGY;ADVANCED MANUFACTURING; LOGISTICS; AND FOOD & AGRICULTURE. WORKING JOINTLY WITH NEW JERSEY'S BUSINESS LEADERS AND COMMUNITY GROUPS, CHOOSE NEW JERSEY ENGAGES DIRECTLY WITH BUSINESS DECISION MAKERS TO COMMUNICATE THE UNIQUE VALUE PROPOSITION FOR DOING BUSINESS IN THE GARDEN STATE. THESE EFFORTS INCLUDE DIRECT NEGOTIATIONS, ECONOMIC DEVELOPMENT MISSIONS, AND NATIONAL AND INTERNATIONAL TRADE SHOWS.

INTEGRATED MARKETING AND MEDIA RELATIONS- CHOOSE NEW JERSEY SUCCESSFULLY AND WIDELY PROMOTES THE BENEFITS OF CONDUCTING BUSINESS IN THE STATE OF NEW JERSEY TO BUSINESSES AND CORPORATE LEADERS IN OTHER STATES AND OTHER COUNTRIES. MARKETING ACTIVITIES INCLUDE PAID ADVERTISING IN BOTH PRINT AND DIGITAL PUBLICATIONS; EVENT PLANNING AND SPONSORSHIPS, INCLUDING PROPRIETARY POLICY SYMPOSIA, NETWORKING EVENTS AND PUBLIC FORUMS; AND WEBSITE DEVELOPMENT AN SOCIAL MEDIA STRATEGIES. MEDIA RELATION ACTIVITIES INCLUDE INTERACTION WITH BRIEFINGS WITH NEWS MEDIA, INTERVIEWS, PRESS RELEASE DISTRIBUTION, AND COORDINATION OF PRESS CONFERENCES TO PROMOTE INITIATIVES, MARKET DEVELOPMENTS AND TRADE MISSIONS.

CHOOSE NEW JERSEY WAS AWARDED A $3MILLION BUSINESS MARKETING GRANT FROM THE NEW JERSEY DEPARTMENT OF STATE. THIS INITIATIVE WILL HIHGHLIGHT THE BENEFITS OF DOING BUSINESS IN THE STATE OF NEW JERSEY AND TO ENCOURAGE NATIONAL AND INTERNATIONAL BUSINESS ENTITIES TO RELOCATE AND EXPAND IN THE STATE. THE PRELIMINARY WORK ON THE CAMPAIGN, ENTITLED, "THE STATE OF INNOVATION," INCLUDES DEVELOPMENT OF CAMPAIGN STRATEGY, DESIGN AND PRODUCTION OF CREATIVE ASSETS, CREATING A NEW BRAND IDENTITY, AND IDENTIFICATION OF TARGET AUDIENCES WITHIN THE COHORTS OF BUSINESS DECISION MAKERS, SITE SELECTORS AND, ENTREPRENEURS AND STARTUPS; IDENTIFICATION OF GEOGRAPHIC TARGET MARKETS AND ASSESSMENT OF THE MEDIA LANDSCAPE TO IDENTIFY APPROPRIATE AD PLACEMENT OPPORTUNITIES. THIS PERIOD ALSO SAW THE CREATION OF THE LANDING PAGE NJINNOVATION.COM; THE DEVELOPMENT OF LANDING PAGES FOR EACH SECTOR AND KEY SUBSECTORS; AND THE DEVELOPMENT OF ASSETS AND CUSTOM CONTENT TO PUSH OUT ON GOOGLE ADS, LINKEDIN, YOUTUBE AND FACEBOOK/INSTAGRAM; AND, THE CREATION OF THE FIRST VIDEO MARKETING THE STATE FOR BUSINESS ATTRACTION.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Jose LozanoPRESIDENT & CHIEF EXECUTIVE OFFICER40$452,368
Cathy ScangarellaCHIEF BUSINESS DEVELOPMENT OFFICER40$174,841
Margie PiliereOUTGOING CHIEF ECONOMIC DEVELOPMENT OFFICER40$156,716
Steven WesthovenDIRECTOR1$0
Robert GarrettDIRECTOR1$0
Rick TaylorDIRECTOR1$0
Raymond PocinoDIRECTOR1$0
Ralph LarossaCHAIR AND DIRECTOR3$0
Mitchell LivingstonDIRECTOR2$0
Linda BowdenSECRETARY AND DIRECTOR2$0
Laurence DownesOUTGOING DIRECTOR1$0
Kevin ConlinDIRECTOR1$0
John SaracenoDIRECTOR1$0
Jill KaplanDIRECTOR2$0
James FakultDIRECTOR2$0
Gregory LalaveeDIRECTOR2$0
Gary StockbridgeDIRECTOR2$0
Deb DegilloOUTGOING DIRECTOR1$0
Dan LynchDIRECTOR2$0
Cheryl NortonDIRECTOR1$0
Charles LowreyDIRECTOR1$0
Barry OstrowskyDIRECTOR1$0
Adam DavisDIRECTOR1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202043179349304094_public.xml