CLIMATE CENTRAL INC
1 PALMER SQUARE NO 402, PRINCETON, NJ 08542 www.climatecentral.org

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Organizations Filed Purposes: CLIMATE CENTRAL (THE ORGANIZATION) IS AN INDEPENDENT, NOT-FOR-PROFIT ORGANIZATION OF LEADING SCIENTISTS AND JOURNALISTS WHOSE MISSION IS TO COMMUNICATE THE SCIENCE AND EFFECTS OF CLIMATE CHANGE TO THE PUBLIC AND DECISION-MAKERS INTERNATIONALLY. THE ORGANIZATION SURVEYS AND CONDUCTS SCIENTIFIC RESEARCH ON CLIMATE CHANGE AND INFORMS THE PUBLIC OF KEY FINDINGS. THE ORGANIZATION IS NOT AN ADVOCACY ORGANIZATION AND DOES NOT LOBBY OR SUPPORT ANY SPECIFIC LEGISLATION, POLICY OR BILL REGARDING CLIMATE CHANGE.

COMMUNICATE THE SCIENCE AND EFFECTS OF CLIMATE CHANGE TO THE PUBLIC AND DECISION-MAKERS.

COMMUNICATION: THE ORGANIZATION COMMUNICATES FACTUAL INFORMATION TO HELP THE PUBLIC AND POLICYMAKERS MAKE SOUND CHOICES ABOUT CLIMATE CHANGE. CLIMATE CENTRAL REACHES THE PUBLIC THROUGH WEB, PRINT, AND BROADCAST AT THE NATIONAL, LOCAL AND INTERNATIONAL LEVELS. THE CLIMATE MATTERS (CM) PROGRAM CONTINUED TO SUPPORT TV WEATHERCASTERS AND NEWSROOM JOURNALISTS THROUGH THE CLIMATE MATTERS PROGRAM. WEEKLY DISTRIBUTION OF ANALYSES, GRAPHICS, VIDEOS, AND OTHER TOOLS DESIGNED TO MAKE CLIMATE CHANGE CLEAR AND LOCALLY RELEVANT, REACHED MILLIONS OF VIEWERS ACROSS DEMOGRAPHIC LINES THROUGH THEIR LOCAL WEATHER AND NEWS CASTS. THE NETWORK OF USERS OF CLIMATE MATTERS CONTENT CONTINUED TO EXPAND IN 2019. THERE WAS AN ADDITION OF 156 METEOROLOGISTS AND 216 NEWSROOM JOURNALISTS TO THE PROGRAM. THIS BRINGS THE USER COMMUNITY TO 800+ METEOROLOGISTS AND 388+ NEWSROOM JOURNALISTS. CLIMATE MATTERS RELEASES CONTINUED TO BE CUSTOMIZED TO MEET LOCAL MEDIA MARKET NEEDS. ADDITIONALLY, CLIMATE CENTRAL BEGAN DEVELOPMENT OF A NEW CONTENT DISTRIBUTION TOOL, REALTIME CLIMATE. THE TOOL IS INTENDED TO AUTOMATE THE IDENTIFICATION OF KEY EVENTS THAT DRIVE MEDIA DISTRIBUTION. FURTHER, THE TOOL WILL AUTOMATE SELECTION OF AND DISTRIBUTION OF PROGRAM CONTENT TO LOCAL MEDIA MARKETS. CONSISTENT WITH THE PAST, THE MATERIALS ARE MADE PUBLICLY AVAILABLE VIA THE CLIMATE CENTRAL WEB SITE. THE CLIMATE MATTERS PROGRAM TEAM CONTINUED TO PROVIDE TRAINING AND GUIDANCE TO USERS THROUGH WEBINARS, WORKSHOPS AND PARTICIPATION AT PROFESSIONAL ORGANIZATION MEETINGS.CLIMATE CENTRAL'S PARTNERSHIP JOURNALISM PROGRAM CONTINUED TO EXPAND, ISSUING SEVERAL TARGETED JOURNALISTIC RELEASES, ALIGNING WITH LOCAL JOURNALISTS DELIVERING DATA-DRIVEN FEATURES.

RESEARCH: CLIMATE CENTRAL SCIENTISTS PUBLISH PEER-REVIEWED RESEARCH ON CLIMATE SCIENCE; ENERGY; IMPACTS SUCH AS SEA LEVEL RISE; CLIMATE ATTRIBUTION AND MORE. OUR INDEPENDENT RESEARCH IS DESIGNED TO ENGAGE THE PUBLIC BY ILLUMINATING THE SCIENTIFIC FACTS OF CLIMATE, USING PIONEERING ANALYSIS AND DATA VISUALIZATION TECHNIQUES. OUR SURGING SEAS PROGRAM AND ITS SUITE OF INTERACTIVE WEB-BASED TOOLS DEPICTING THREATS FROM SEA LEVEL RISE AND COASTAL FLOODING CONTINUE TO BE USED TO INFORM RISK ASSESSMENTS, EMERGENCY PREPAREDNESS EFFORTS, COMMUNICATION ACTIVITIES, AND POLICY ANALYSES. THE SEA LEVEL RISE SCIENTISTS COMPLETED WORK ON THE NEXT GENERATION OF GLOBAL MAPS, COASTAL/DEMTM. THE IMPROVED TOOL ALLOWED FOR GREATER PRECISION IN THE ASSESSMENT OF THE IMPACTS OF SEA LEVEL RISE ON SENSITIVE AREAS OF RISK SUCH AS AFFORDABLE HOUSING EXPOSED TO COASTAL FLOOD RISK. THE RESEARCH CONDUCTED AND THE FINALIZED COASTAL/DEMTM TOOL HIGHLIGHTED A THREEFOLD INCREASE IN THE ESTIMATES OF GLOBAL VULNERABILITY TO SEA-LEVEL RISE AND COASTAL FLOODING. THE NEW MAPS WERE RELEASED IN OCTOBER 2019.THE PAPER RELEASED IN SUPPORT OF THE COASTAL DEMTM RESEARCH AND TOOLS WAS THE #1 CLIMATE SCIENCE PAPER OF 2019.IN 2019, CLIMATE CENTRAL EXTENDED THE ENTERPRISE PROGRAM WHICH FOCUSES ON MARKETING AND LICENSING ORGANIZATIONAL TOOLS AND DATA TO DOMESTIC AND FOREIGN CORPORATIONS SUCH AS INSURANCE AND REAL ESTATE COMPANIES, RATING AGENCIES AND NATIONAL, STATE AND LOCAL GOVERNMENTAL ENTITIES.OUTREACH AND EDUCATION CONTINUED TO BE A KEY COMPONENT OF DELIVERING THE SEA LEVEL RISE INFORMATION TO AUDIENCES MOST IMPACTED. CLIMATE CENTRAL CONTINUED ITS RELATIONSHIP WITH NAACP TRAINING TEAMS, WORKING WITH COMMUNITIES IN NEED OR SUPPORT.

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