ENROLLMENT MANAGEMENT ASSOCIATION
862 ROUTE 518, SKILLMAN, NJ 08558 www.enrollment.org

Total Revenue
$19,736,565
Total Expenses
$18,509,423
Net Assets
$22,624,549

Organizations Filed Purposes: THE ENROLLMENT MANAGEMENT ASSOCIATION, INC. (EMA) PROVIDES UNPARALLELED LEADERSHIP AND SERVICE IN MEETING THE ADMISSION ASSESSMENT AND ENROLLMENT NEEDS OF SCHOOLS, STUDENTS, AND FAMILIES. EMA FULFILLS ITS MISSION BY ALLOCATING RESOURCES TO SERVICES WHICH SUSTAIN AND SUPPORT THESE STAKEHOLDER GROUPS. FOR MEMBER SCHOOLS, EMA PROVIDES HIGH QUALITY ADMISSION AND ASSESSMENT TOOLS AND RESOURCES, PROFESSIONAL TRAINING, INFORMATION AND RESEARCH, AND COLLEGIAL SUPPORT. - REGIONALLY, NATIONALLY, AND INTERNATIONALLY. FOR STUDENTS AND THEIR FAMILIES, EMA OFFERS EFFECTIVE TEST PREPARATION, GUIDANCE, AND TESTING AND APPLICATION RESOURCES TO SUPPORT THE INDEPENDENT PRIVATE SCHOOL ADMISSION PROCESS. EMA WORKS WITH BOTH SCHOOLS AND FAMILIES TO ENSURE THE BEST POSSIBLE MATCH, BECAUSE WHEN GREAT SCHOOLS ENROLL GREAT STUDENTS, EVERYTHING IS POSSIBLE.

ENROLLMENT SERVICES

TESTING ACTIVITIES: THE DIVERSE NATURE OF THE ACADEMIC PROGRAMS AND STANDARDS THAT EXIST WITHIN SCHOOL PROGRAMS LIMITS THE OPPORTUNITIES TO COMPARE BASIC ACADEMIC ABILITY OF APPLICANTS TO OTHER SCHOOLS OR PROGRAMS. THE SSAT IS INTENDED TO PROVIDE A COMMON MEASURE FOR EVALUATING THE ABILITIES OF STUDENTS SEEKING ADMISSION TO PRIVATE SCHOOLS, FROM WHATEVER BACKGROUND OR EXPERIENCE, AND TO ASSESS THE POSSIBLE SUCCESS OF THESE STUDENTS. DESIGNED TO INCREASE STUDENT DIVERSITY IN PRIVATE AND INDEPENDENT SCHOOLS, EMA PROVIDES FEE WAIVERS EACH YEAR TO THOUSANDS OF STUDENTS WHOM OUR MEMBER SCHOOLS DETERMINE TO BE ELIGIBLE. THESE FEE WAIVERS ALLOW STUDENTS TO TAKE THE SSAT, USE THE EMA PRACTICE PORTAL, AND APPLY TO PRIVATE SCHOOLS. THE AGGREGATE AMOUNT OF THESE FEE WAIVERS FOR JULY 2019 WAS $42,712. A COMPREHENSIVE STUDENT WEB SITE ENSURES THAT STUDENTS AND FAMILIES CAN ACCESS INFORMATION ON ALL ASPECTS OF THE SSAT, INCLUDING TEST PREPARATION, TEST STRUCTURE AND COMPOSITION, SCORE INTERPRETATION, AND ONLINE TEST REGISTRATION. SCHOOLS ARE PROVIDED WITH THE INFORMATION AND TRAINING THEY NEED TO PROPERLY ADMINISTER THE SSAT AND TO ASSESS STUDENT SCORES. THE MISSION SKILLS ASSESSMENT (MSA) WAS DESIGNED TO MEASURE THE EFFICACY OF INDIVIDUAL SCHOOL PEDAGOGY SURROUNDING CHARACTER DEVELOPMENT AND THE FULFILLMENT OF SCHOOL MISSIONS DEVOTED TO THE NURTURING OF PARTICULAR CHARACTER TRAITS. THE CHARACTER SKILLS SNAPSHOT WAS DEVELOPED TO PROVIDE SCHOOLS WITH A RELIABLE ASSESSMENT OF STUDENT CHARACTER SKILLS DEVELOPMENT FOR ADMISSION.

SERVICE TO MEMBERS: EMA PROVIDES AN IMPRESSIVE ARRAY OF PROFESSIONAL ENROLLMENT AND ASSESSMENT RESOURCES TO SCHOOLS. BLOGS, PODCASTS, WEBINARS, PRINT MAGAZINES/SPECIAL REPORTS, AND A LIBRARY OF PROFESSIONAL RESOURCES KEEP MEMBERS CURRENT ON THE WIDE BREADTH OF EMA SERVICES AS WELL AS INDUSTRY NEWS, TRENDS, AND PRACTICES. EMA HELPS SCHOOLS FILL LATE OPENINGS BY FACILITATING A REFERRAL NETWORK. THE EMA STANDARD APPLICATION ONLINE IS ACCEPTED BY HUNDREDS OF MEMBER SCHOOLS AND HELPS CONNECT SCHOOLS WITH POTENTIAL APPLICANTS.

ANNUAL CONFERENCE: THE EMA ANNUAL CONFERENCE DRAWS OVER 1,000 INDEPENDENT SCHOOL PROFESSIONALS EACH YEAR. THE ANNUAL CONFERENCE IS FOCUSED EXCLUSIVELY ON THE INFORMATION AND RESOURCE NEEDS OF INDEPENDENT SCHOOL ENROLLMENT PROFESSIONALS. THE ADMISSION TRAINING INSTITUTE AND THE ADMISSION DIRECTORS INSTITUTE ARE TWO-DAY PROGRAMS DELIVERED IN ADVANCE OF THE ANNUAL CONFERENCE, PROVIDING ESSENTIAL TRAINING EACH YEAR TO APPROXIMATELY 200 PEOPLE.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Heather HoerleEXECUTIVE DIRECTOR & CEO40$536,349
Pedro MartelloCHIEF PRODUCT & TECHNOLOGY OFFICER40$262,311
Robert AdlemanCHIEF FINANCIAL OFFICER40$245,437
Peter BaronCHIEF MEMBER RELATIONS OFFICER40$238,572
Jinghua LiuCHIEF TECH RESEARCH OFFICER40$226,708
Marsha Style AppiahCHIEF ADMINISTRATIVE OFFICER40$201,164
Kam Wah JimDIRECTOR OF SOFTWARE ARCHITECTURE40$181,021
Jim HamiltonTRUSTEE2$0
Travis WarrenTRUSTEE2$0
Matthew LaiTRUSTEE2$0
Whitney SouleTRUSTEE2$0
Jenna KingTRUSTEE2$0
Anne-Marie KeeTRUSTEE2$0
Claire GoldsmithTRUSTEE2$0
Tim FishTRUSTEE2$0
Amy Sayfie ZichellaTRUSTEE2$0
Americus ReedTRUSTEE2$0
Nathan KuncelTRUSTEE2$0
Sandra TimmonsTRUSTEE2$0
Victoria MuradiTRUSTEE2$0
Mark MitchellTRUSTEE2$0
Rachel SkifferTRUSTEE2$0
Nicholas KentTRUSTEE2$0
Suzanne BuckTRUSTEE2$0
Christine BakerTRUSTEE2$0
Melissa OrthTRUSTEE2$0
Mark BrooksSECRETARY2$0
Dallas JosephTREASURER2$0
Laurel Baker TewVICE CHAIR2$0
Marcia Prewitt SpillerCHAIR2$0

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