FULTON MARKET ASSOCIATION INC CO STEPHEN C DIMA
535 Carlton Ave 1801, Brooklyn, NY 11238 www.fultonstallmarket.org

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Organizations Filed Purposes: The Fulton Stall Market is a public-interest marketplace for local foods connecting local farmers and small-scale food producers to the growing Lower Manhattan community. We also seek to educate the local community and NYC as a whole on the history, use, and benefits of fresh, locally grown produce, the economic and environmental importance of farmers and regional agriculture, the history of the Seaport District as NYCs original public market district, and the role markets play in developing a sustainable local food system and food business development.

Organize, open and manage a seven-day-a-week year-round indoor farmers market store stocked with food and food products from local farmers and food producers. The indoor Fulton Stall Market operated daily throughout 2019 providing over 100 farmers and small-scale independent food producers from New York and adjacent states with a direct marketing outlet in lower Manhattan for a wide variety of fresh and processed food products sold on consignment, returning to them a significant higher economic return than would be possible through conventional retail stores. The indoor market also provided convenient access for local residents and workers to these high-quality foods on a daily basis through retail shopping and a weekly Community Supported Agriculture (CSA) purchasing program for families who pre-order 12-week farm shares of locally grown and produced vegetables, fruits, eggs, cheese, meats, poultry, fish and other products directly from the selected farmers and producers. Number of persons benefited: 100+ local farmers and food producers; 100+ local families participating in the CSA program; estimated 10,000 community residents, workers and visitors served by the indoor farmers market.

Establish a once-a-week outdoor farmers market, attracting and encouraging urban consumers and other visitors to purchase fresh locally produced directly from the farmers and producers. The 2019 outdoor Fulton Stall Market operated weekly on Sundays from the end of April to Thanksgiving on the rebuilt Seaport waterfront damaged by Hurricane Sandy, providing an average of 15-20 local farmers and small-scale independent food producers each week with a low-cost, high visibility, direct sales outlet for their products, and enabling some to take the first step in launching a new food business marketing effort. The outdoor market offered lower Manhattan residents, workers and visitors to the Seaport District an attractive weekend destination to discover, sample, and purchase a variety of locally grown and produced specialty food products directly from producers. It brought colorful activity, foot traffic, and vibrancy to the historic Seaport area while directing shoppers to the indoor Fulton Stall Market across the street where participating farmers and producers products are available daily year-round.Number of persons benefited: 40 farmers and small-scale independent food producers from NY and adjacent states over the course of the year; estimated 10,000 community residents, workers, and visitors.

Develop and conduct special events that provide marketing, educational and networking opportunities for small-scale independent food entrepreneurs from NY and adjacent states, including minority and women-owned businesses from NYC Public Markets and from shared-use kitchen incubators under NYS or NYC food licensing. These events included: A series of three outdoor NYC Public Market Festival events was held on three Sundays in October, November, and December 2019 on Pier 17 in the Seaport District and a three-day weekend Holiday Festival event was held indoors at the Essex St. Market in December, all featuring 40 small-scale producers: 20 farmers and producers from the Sunday Outdoor Market and 20 minority and women-owned small independent food businesses from NYCs network of indoor Public Retail Markets. These unique market events were widely promoted in the food media, featured live music and cultural programming. Funding for the events was awarded to the Fulton Market Association by the NYC Economic Development Corporation (EDC), which operates a historic network of NYC Public Markets established in the 1940s to promote small, independent food businesses, provide affordable, culturally appropriate food shopping options in low-income neighborhoods, and incubate new business and employment opportunities. Fulton Stall Market is recognized by NYS EDC as aligned with this public-purpose mission.Number of persons benefited: 40 small-scale independent food producers, including 30 minority and women-owned NYC food businesses, estimated shopping audience of 15,000 community residents, workers, and visitors. A NYC Watershed/Foodshed Farm-to-Table Forum held at Pace University in Lower Manhattan on October 28 initiated by Fulton Market Association and co-sponsored byPACE-NRDC Food Law Initiative, Manhattan Borough Presidents Office, Watershed Agriculture Council (WAC), Center for Agricultural Development and Entrepreneurship (CADE), and Hunter College Food Policy Center. The purpose of the Forum was to promote increased awareness by NYC food industry leaders of the strategic value of Catskill Watershed agriculture for NYCs water supply, local food supply, environmental quality and NYS economic development, to encourage increased purchasing and procurement of local farm and food products produced in the Catskill Region, and to strengthen or initiate private and public sector actions, initiatives, and programs to achieve these purposes. The event included a keynote presentation by the Manhattan Borough President, three morning discussion panels, and a trade show and tasting component that paired eight notable NYC chefs and eight Catskill region farmers and producers to introduce key NYC food industry buyers including public and private institutions to Catskill Watershed agricultural producers participating in the Fulton Stall Market and other markets and to regional food hubs and distribution networks delivering Watershed products to the Fulton Stall Market and NYC, and to thereby initiate contacts for expanded local food procurement. Pace University donated the use of its meeting facilities for the Forum. Funding for the local food ingredients used in the tastings as well as rental equipment was provided to the Fulton Market Association by the NYC-funded Watershed Agricultural Council located in Walton, NY. Number of persons benefitted: 100 Forum attendees, including multiple NY farmers and producers, wholesale food buyers, representatives of NYC food procuring city agencies, wholesale food businesses, participating NY restaurants and chefs upstate NY and NYC local food hubs, and food policy professionals from nonprofit organizations. A series of three agritourism education events held in conjunction with the outdoor Sunday Market to increase NYC consumers awareness of upstate NY agricultural areas and their products and encourage visitation/tourism: Ithaca and Finger Lakes Farm & Food Festival - JuneAdirondack and Thousand Islands Farm & Food Festival - AugustApplepalooza Festival SeptemberEach of these free events added 20 producers from upstate NY agricultural regions to the 20 regular farmers and producers at the Sunday market and greatly increase the markets attendance as a result of extensive publicity. Number of persons benefited: 60 guest farmers and small-scale food producers from upstate regions; 30 regular market farmers and producers estimated 15,000 NYC residents, workers, and visitors.

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